Best of 2019
Kellogg School faculty produced a wide array of compelling research and insights in 2019. Here's a look at some of the year's top stories.
Innovation
How Much Does Innovation Drive Economic Growth?
A study of millions of patents lifts the veil on how new ideas influence productivity.
Bryan Kelly, Dimitris Papanikolaou, Amit Seru and Matt Taddy
March 4, 2019
Organizations
Worried Your Employees Are Slacking? Rethink How You Pay Them.
A new study reveals the optimal incentive system, and it’s surprisingly simple.
George Georgiadis and Balázs Szentes
March 5, 2019
Marketing
Should You Ignore What Your Customers Want? The Great Winemakers Do.
Rather than follow consumer taste, they push it in a new direction.
Ashlee Humphreys and Gregory Carpenter
February 1, 2019
Operations
A Simple Way to Make Your Customers More Satisfied with Their Deliveries
Hint: It comes down to when you send status updates.
Robert L. Bray
December 2, 2019
Careers
To Land Top Jobs, Women Need Different Types of Networks than Men
Simply being well-connected is not enough.
Yang Yang, Nitesh V. Chawla and Brian Uzzi
March 1, 2019
Healthcare
Would "Medicare for All" Really Reduce Healthcare Costs in the U.S.?
Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.
Jillian Chown, David Dranove, Craig Garthwaite and Jordan Keener
October 4, 2019
Marketing
Why We Can’t All Get Away with Wearing Designer Clothes
In certain professions, luxury goods can send the wrong signal.
Christopher Cannon and Derek D. Rucker
January 2, 2019
Finance & Accounting
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Carola Frydman, Ravi Jagannathan, Robert Korajczyk, José Maria Liberti and Aaron Yoon
September 19, 2019
Careers
How Introverts Can Learn to Love Networking
Four tips for turning this trait into a “networking superpower.”
Holly Raider
May 1, 2019
Organizations
Could Bringing Your "Whole Self" to Work Curb Unethical Behavior?
Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.
Mahdi Ebrahimi, Maryam Kouchaki and Vanessa Patrick-Ralhan
June 3, 2019
Finance & Accounting
A Comprehensive Model for Building Winning Stock Portfolios
Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”
Matthew R. Lyle and Teri L. Yohn
May 2, 2019
Marketing
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Michal Maimaran and Yuval Salant
May 3, 2019
