Faculty Expertise: Reunion 2016
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Faculty Expertise: Reunion 2016

Kellogg Reunion 2016 will feature many of The Kellogg School's distinguished faculty presenting on topics vital to business leaders. Here is a collection of their research and expertise.

Pin down the components of trust.

Cultivating Trust Is Critical—and Surprisingly Complex

Don’t rely on intuition for something this important.

The rotating door of poaching employees can have its benefits
Organizations

Poach Our Employees, Please

How hiring an employee from a related company can directly benefit both the poacher and the poached.

A retailer picks the MAP pricing policy for his products.
Marketing

When Retail Prices Cross the Line

Manufacturers should be strategic in enforcing minimum advertised price policies.

Policy

Fixing the Next Mortgage Crisis

What if mortgages could be refinanced automatically?

A female entrepreneur at work
Entrepreneurship

How to Foster Entrepreneurship in Emerging Markets

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.

Identify the biggest threat that prevents you from startup success.
Innovation

What Does Not Kill Your Business Makes It Stronger

New ventures—and established companies—need a “killer experiment” to test their viability.

Finance & Accounting

When Booms Go Bust

The housing market is finally on the upswing. Will it last?

Engagement marketing means asking how to help your customers.
Marketing

5 Ways to Authentically Engage Your Customers

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”