Faculty Expertise: Reunion 2016
Kellogg Reunion 2016 will feature many of The Kellogg School's distinguished faculty presenting on topics vital to business leaders. Here is a collection of their research and expertise.
![Pin down the components of trust.](/imager/clientcontent/8190/trust_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8190/trust_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8190/trust_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Cultivating Trust Is Critical—and Surprisingly Complex
Don’t rely on intuition for something this important.
Kent Grayson
March 7, 2016
![The rotating door of poaching employees can have its benefits](/imager/clientcontent/8076/poaching_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8076/poaching_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8076/poaching_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Organizations
Poach Our Employees, Please
How hiring an employee from a related company can directly benefit both the poacher and the poached.
Evan Barlow, Gad Allon and Achal Bassamboo
October 5, 2015
![A retailer picks the MAP pricing policy for his products.](/imager/clientcontent/7655/MAP_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7655/MAP_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7655/MAP_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
When Retail Prices Cross the Line
Manufacturers should be strategic in enforcing minimum advertised price policies.
Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan
November 2, 2015
![](/imager/clientcontent/7843/bandaid_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7843/bandaid_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7843/bandaid_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Policy
Fixing the Next Mortgage Crisis
What if mortgages could be refinanced automatically?
Janice C. Eberly and Arvind Krishnamurthy
December 1, 2014
![A female entrepreneur at work](/imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
How to Foster Entrepreneurship in Emerging Markets
A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.
Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges
March 30, 2016
![Identify the biggest threat that prevents you from startup success.](/imager/clientcontent/7416/AprilCast_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7416/AprilCast_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7416/AprilCast_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Innovation
What Does Not Kill Your Business Makes It Stronger
New ventures—and established companies—need a “killer experiment” to test their viability.
Carter Cast
April 6, 2015
Finance & Accounting
When Booms Go Bust
The housing market is finally on the upswing. Will it last?
A. Craig Burnside, Martin Eichenbaum and Sergio Rebelo
May 5, 2013
![Engagement marketing means asking how to help your customers.](/imager/clientcontent/7541/Engagement_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7541/Engagement_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7541/Engagement_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Marketing
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Mohanbir S. Sawhney
April 4, 2016