Faculty Expertise: Reunion 2019
Kellogg Reunion 2019 will feature many of the Kellogg School's distinguished faculty presenting on topics vital to business leaders. Here is a collection of their research and expertise.
Visit the reunion homepage for more information.
Leadership
Does Your Company Actually Live Its Values?
Stating corporate principles is great; embodying them is better.
Bernard Banks
June 4, 2018
Careers
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Timothy Calkins
September 6, 2018
Marketing
Should You Ignore What Your Customers Want? The Great Winemakers Do.
Rather than follow consumer taste, they push it in a new direction.
Ashlee Humphreys and Gregory Carpenter
February 1, 2019
Careers
Don’t Let Complacency Derail Your Career
How to hone your learning agility and take good risks.
Carter Cast
November 7, 2018
Marketing
How to Empower Customers to Tell Your Company’s Story
Their “experience with your product carries more weight than any marketing message you can come up with.”
Esther Choy
October 30, 2018
Entrepreneurship
How to Foster Entrepreneurship in Emerging Markets
A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.
Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges
March 30, 2016
Careers
Podcast: Our Most Popular Advice on Improving Relationships with Colleagues
Coworkers can make us crazy. Here’s how to handle tough situations.
Eli J. Finkel, Ellen Taaffe and Jeanne M. Brett
June 11, 2018
Data Analytics
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
Steve Haroz, Robert Kosara and Steven Franconeri
May 1, 2015
Finance & Accounting
Why the Panic of 1907 Led to a Recession
Understanding this history sheds light on the 2008 financial crisis.
Carola Frydman, Eric Hilt and Lily Y. Zhou
April 6, 2018
Healthcare
Under the ACA, the Cost of Caring for the Uninsured Decreased for Hospitals
The benefit has come only in states that expanded Medicaid.
David Dranove, Craig Garthwaite and Christopher Ody
January 5, 2017
Marketing
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Mathew S Isaac and Kent Grayson
April 13, 2017
Entrepreneurship
How Old Are Successful Tech Entrepreneurs?
A definitive new study dispels the myth of the Silicon Valley wunderkind.
Pierre Azoulay, Benjamin F. Jones, J. Daniel Kim and Javier Miranda
May 15, 2018
Social Impact
“If You’re Inconsistent, You’re Toast.”
Companies serious about social impact are taking a deliberate stand on issues in line with their core business.
Megan Kashner and Shannon Schuyler
May 8, 2017
Finance & Accounting
Which Businesses Are More Likely to Get a Loan During a Credit Crunch?
Banks get picky when cash dries up.
José Maria Liberti and Jason Sturgess
November 6, 2018
Podcast: Why Do So Many People Distrust the News?
Plus, how to avoid being duped by fake news yourself.
David Rapp, Rachel Davis Mersey and Kent Grayson
August 14, 2017
Data Analytics
To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company
Don’t relegate big data to sales and marketing. Let it permeate the culture.
Thomas O'Toole
September 1, 2017
Leadership
How Today’s Clergy Are Putting Their Faith in Management Training
Like CEOs, faith leaders face challenges running large organizations in a rapidly changing landscape.
Nicholas Pearce, Liz Livingston Howard and Sally Blount
January 14, 2016
Strategy
Why Do Trainees Get Stuck with So Much Grunt Work?
There must be faster ways to get them up to speed. Yet grueling apprenticeships persist in medicine, law, and the trades.
Drew Fudenberg and Luis Rayo
December 4, 2018
Marketing
Why We Can’t All Get Away with Wearing Designer Clothes
In certain professions, luxury goods can send the wrong signal.
Christopher Cannon and Derek D. Rucker
January 2, 2019
Marketing
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Mohanbir S. Sawhney
April 4, 2016
Data Analytics
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems.
David Schonthal and Joel K. Shapiro
April 3, 2018
Organizations
Are Women More Ethical at the Negotiating Table? It’s Complicated.
Plus, how women are judged differently when they break the rules.
Jason R. Pierce, Leigh Thompson, Maryam Kouchaki, Laura J. Kray, Jessica Kennedy, Mary-Hunter "Mae" McDonnell and Nicole Stephens
December 6, 2018
Brand Scandal Spillover
When will a brand scandal spill over and how should competitors respond?
Michelle L. Roehm and Alice M. Tybout
October 1, 2008
