Focus on Strategic Marketing Communications
To succeed in today’s marketplace, leaders must think differently about their marketing communications.
Read more for insight from Kellogg faculty who are at the forefront of teaching strategic approaches to marketing communications.
For more learning opportunities, we encourage you to explore this Executive Education course.
If you are not running a randomized controlled experiment, you probably don’t know.
Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
Strategy meets execution in digital-age marketing.
October 16, 2015
If these “harbingers of failure” love what you do, you are in trouble
Researchers: Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
May 5, 2014
How to capture all the ideas in the room.
Researchers: Loran Nordgren
October 6, 2014
What to do when a competitor enters your industry
Researchers: Timothy Calkins
April 3, 2013
Having been there does not always increase empathy.
Researchers: Rachel Ruttan, Mary Hunter-McDonnell and Loran Nordgren
October 5, 2015