Focus on Strategic Marketing Communications
To succeed in today’s marketplace, leaders must think differently about their marketing communications.
Read more for insight from Kellogg faculty who are at the forefront of teaching strategic approaches to marketing communications.
For more learning opportunities, we encourage you to explore this Executive Education course.
Data Analytics
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
March 11, 2016
The Myth of the Perfect Tweet
Strategy meets execution in digital-age marketing.
October 16, 2015
Marketing
The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
May 5, 2014
Marketing
To Defend or Not to Defend?
What to do when a competitor enters your industry
Timothy Calkins
April 3, 2013
I (Don’t) Feel Your Pain
Having been there does not always increase empathy.
Rachel Ruttan, Mary Hunter-McDonnell and Loran Nordgren
October 5, 2015
