Focus on Trust
Explore the multidimensional nature of trust through Kellogg Insight articles, as well as videos from The Trust Project at Northwestern University.
By connecting scholars and executives from diverse backgrounds to share ideas and research, this unique body of knowledge enables you to systematically build and proactively manage trust in your organization.
Cultivating Trust Is Critical—and Surprisingly Complex
Don’t rely on intuition for something this important.
Kent Grayson
March 7, 2016
Employees Are More Likely to Cheat on Their Way out the Door
The temptation to act unethically is plentiful in the gig economy.
Daniel J. Effron, Christopher J. Bryan and J. Keith Murnighan
February 8, 2016
No Contract? No Problem
How the Kenyan flower industry thrives in the absence of formal contracts.
Rocco Macchiavello and Ameet Morjaria
September 8, 2015
Companies, Choose Your Name Wisely
The right name can signal that you are a safe bet.
Edward (Ned) Smith and Heewon Chae
September 8, 2015
We Trust Reputation. Should We?
The power of reputation might expose us to greater risk.
Gulnur Tumbat and Kent Grayson
June 2, 2015
Can Wikipedia Be Trusted?
Crowdsourced Wikipedia entries are more biased than Encyclopaedia Britannica articles.
Shane Greenstein and Feng Zhu
June 2, 2015
It Pays to Be Honest—Even When You’re Selling Junk
Disclosing flaws can drive auction bids up.
Steven Tadelis and Florian Zettelmeyer
June 2, 2015
The Risks of a Good Reputation
How reputation and trust function in commercial transactions and the sharing economy.
Kent Grayson and Brayden King
June 2, 2015
Social Impact
How Do Activists Create Change?
Small reforms can lead to profound transformation.
Mary Hunter-McDonnell, Brayden King and Sarah Soule
June 2, 2015
Cultures of Trust
The way countries view one another affects trade and investments.
Luigi Guiso, Paola Sapienza and Luigi Zingales
November 2, 2011
