Kellogg Insight September 2017 Issue

Strategy

When Picking the Wrong Person for the Job Is the Right Move

Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.

Daniel Barron and Michael Powell

Data Analytics

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Thomas O'Toole

Operations

Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

Social media data can help predict consumer demand.

Ruomeng Cui, Santiago Gallino, Antonio Moreno-Garcia and Dennis J. Zhang

Organizations

Take 5: How Power Dynamics Shape Our Behavior

Power—or the lack of it—impacts everything from snack choices to economic growth.

Derek D. Rucker, Loran Nordgren, Adam Waytz, Benjamin F. Jones and Brayden King

Politics & Elections

When Corporations Donate to Candidates, Are They Buying Influence?

The surprising result suggests the need to rethink the role of money in politics.

Anthony Fowler, Haritz Garro and Jörg L. Spenkuch

The Science Behind the Growing Importance of Collaboration

Plus, ideas for designing spaces that encourage employees to team up in unique ways.

Benjamin F. Jones

Marketing

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

Michal Maimaran

Investors Prefer It When Corporations Are Specific about the Risk They Face

The market values detailed risk disclosures. But executives should be cautious about oversharing.

Ole-Kristian Hope, Danqi Hu and Hai Lu

Podcast: Why Do So Many People Distrust the News?

Plus, how to avoid being duped by fake news yourself.

David Rapp, Rachel Davis Mersey and Kent Grayson