Kellogg Insight September 2017 Issue
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Kellogg Insight September 2017 Issue

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Promoting employee as motivation
Strategy

When Picking the Wrong Person for the Job Is the Right Move

Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.

Data analytics are used to design an office.
Data Analytics

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Social media data can help sales forecasts.
Operations

Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

Social media data can help predict consumer demand.

Music can empower you to take initiative.
Organizations

Take 5: How Power Dynamics Shape Our Behavior

Power—or the lack of it—impacts everything from snack choices to economic growth.

Do corporate political donations buy influence in campaigns.
Politics & Elections

When Corporations Donate to Candidates, Are They Buying Influence?

The surprising result suggests the need to rethink the role of money in politics.

Science behind collaboration including spaces

The Science Behind the Growing Importance of Collaboration

Plus, ideas for designing spaces that encourage employees to team up in unique ways.

A child makes a choice from a large choice set.
Marketing

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

A woman fills out an SEC risk disclosure form.

Investors Prefer It When Corporations Are Specific about the Risk They Face

The market values detailed risk disclosures. But executives should be cautious about oversharing.

Wrecking ball destroys news.

Podcast: Why Do So Many People Distrust the News?

Plus, how to avoid being duped by fake news yourself.