New Venture Creation series
All businesses must continually find new ways to create value. The Kellogg Innovation and Entrepreneurship Initiative helps business leaders – from startups to large corporations – discover new ideas and turn them into valuable goods and services. This Insight series highlights aspects of new venture creation through the expertise of Kellogg faculty.
Startups should be wary of accepting too much money from angel investors.
Researchers: Scott R. Baker
May 9, 2016
An infant HIV test offers lessons for entrepreneurs designing for tough conditions.
Researchers: Kara Palamountain
June 6, 2016
Tips for entrepreneurs on when to shift the finish line.
Researchers: Kara Palamountain, David Schonthal and Jesse Chang
June 6, 2016
Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.
Researchers: Katie Arnold
June 8, 2016
No matter the industry, it is important for entrepreneurs to be able to talk tech.
Researchers: Jeffrey Cohen and Brian Eng
July 7, 2016
How one established company benefited from a dogged intrapreneur.
Researchers: Gabriel Vehovsky
February 1, 2016
The case for entrepreneurship through acquisition.
Researchers: Brad Morehead
January 4, 2016
A three-part podcast details how Enjoy Life Foods thrives in a market it helped create.
Researchers: Linda Darragh, Daniel J. Weinfurter, Joe Dwyer and Scott Mandell
November 2, 2015
A scrappy insider might be the best innovator for your business.
Researchers: Jean Egmon and Joe Tallarico
December 1, 2015
Strategic timing can help startups get the most from their fundraising.
Researchers: Joe Dwyer
October 5, 2015
What intrapreneurs in established firms must do to succeed.
Researchers: Mark Achler
August 3, 2015
Three crucial elements to growing your business.
Researchers: Daniel J. Weinfurter
July 6, 2015
Tips for how to optimize the product engine.
Researchers: Sean Johnson
June 15, 2015
Plan to aggregate customers from “day zero.”
Researchers: Andrew J. Razeghi
May 1, 2015
New ventures—and established companies—need a “killer experiment” to test their viability.
Researchers: Carter Cast
April 6, 2015
Good entrepreneurs use their lack of resources to their advantage.
Researchers: David Schonthal
March 2, 2015
A transportation entrepreneur shows how to launch and grow a B2B start-up.
Researchers: Linda Darragh and Mathew Elenjickal
February 2, 2015
A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.
Researchers: Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges
March 30, 2016