A magazine of research and ideas from the
faculty of the Kellogg School of Management

New Venture Creation series

All businesses must continually find new ways to create value. The Kellogg Innovation and Entrepreneurship Initiative helps business leaders – from startups to large corporations – discover new ideas and turn them into valuable goods and services. This Insight series highlights aspects of new venture creation through the expertise of Kellogg faculty.

New Venture Creation series

Startups should be wary of accepting too much money from angel investors.

An infant HIV test offers lessons for entrepreneurs designing for tough conditions.

Tips for entrepreneurs on when to shift the finish line.

Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.

No matter the industry, it is important for entrepreneurs to be able to talk tech.

How one established company benefited from a dogged intrapreneur.

The case for entrepreneurship through acquisition.

A three-part podcast details how Enjoy Life Foods thrives in a market it helped create.

A scrappy insider might be the best innovator for your business.

Strategic timing can help startups get the most from their fundraising.

What intrapreneurs in established firms must do to succeed.

Three crucial elements to growing your business.

Tips for how to optimize the product engine.

Plan to aggregate customers from “day zero.”

New ventures—and established companies—need a “killer experiment” to test their viability.

Good entrepreneurs use their lack of resources to their advantage.

A transportation entrepreneur shows how to launch and grow a B2B start-up.

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.