New Venture Creation series
All businesses must continually find new ways to create value. The Kellogg Innovation and Entrepreneurship Initiative helps business leaders – from startups to large corporations – discover new ideas and turn them into valuable goods and services. This Insight series highlights aspects of new venture creation through the expertise of Kellogg faculty.
![An entrepreneur decides whether to pick an angel investor.](/imager/clientcontent/7437/Baker_HiRes_24b460fa1ebea811277db04848c0c9ae.jpeg 300w, /imager/clientcontent/7437/Baker_HiRes_827c6770ff3212869f8cd62919d4ad9e.jpeg 150w, /imager/clientcontent/7437/Baker_HiRes_d790d93e6f5615a6551c6dd7531f3901.jpeg 25w)
Entrepreneurship
Keeping the Angels at Bay
Startups should be wary of accepting too much money from angel investors.
Scott R. Baker
May 9, 2016
![Medical device startups receive tips for entrepreneurs on designing for the environment.](/imager/clientcontent/7956/hiv_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7956/hiv_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7956/hiv_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Can Your Invention Take the Heat?
An infant HIV test offers lessons for entrepreneurs designing for tough conditions.
Kara Palamountain
June 6, 2016
![setting multiple entrepreneurship goals can improve entrepreneurial strategy outcomes.](/imager/clientcontent/7559/FinishLines_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7559/FinishLines_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7559/FinishLines_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Podcast: What Does It Take to Bring an Ambitious Product to Market?
Tips for entrepreneurs on when to shift the finish line.
Kara Palamountain, David Schonthal and Jesse Chang
June 6, 2016
![Startup marketing plans are designed and formulated to take R&D innovation into account](/imager/clientcontent/7592/HiRes_1_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7592/HiRes_1_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7592/HiRes_1_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Three Tips for Designing a Startup’s Marketing Plan
Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.
Katie Arnold
June 8, 2016
![Even a construction startup needs tech knowledge.](/imager/clientcontent/7625/KelloggSpot_CohenEng_StartupTech_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7625/KelloggSpot_CohenEng_StartupTech_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7625/KelloggSpot_CohenEng_StartupTech_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
How to Make Your Startup Tech-Savvy
No matter the industry, it is important for entrepreneurs to be able to talk tech.
Jeffrey Cohen and Brian Eng
July 7, 2016
![corporate entrepreneurs](/imager/clientcontent/7787/Vehofsky_corp_entrep_credit_GlobalStock_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7787/Vehofsky_corp_entrep_credit_GlobalStock_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7787/Vehofsky_corp_entrep_credit_GlobalStock_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Discovering the Value of the “Corporate” Entrepreneur
How one established company benefited from a dogged intrapreneur.
Gabriel Vehovsky
February 1, 2016
![The case for entrepreneurship through acquisition](/imager/clientcontent/7681/Morehead_Entrep_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7681/Morehead_Entrep_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7681/Morehead_Entrep_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Should You Skip the Startup?
The case for entrepreneurship through acquisition.
Brad Morehead
January 4, 2016
![An entrepreneur faces many routes for startup success.](/imager/clientcontent/8081/podcast_final_1_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8081/podcast_final_1_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8081/podcast_final_1_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Growing a Company from Startup to Sale
A three-part podcast details how Enjoy Life Foods thrives in a market it helped create.
Linda Darragh, Daniel J. Weinfurter, Joe Dwyer and Scott Mandell
November 2, 2015
![Identify MacGyvers/intrapreneurs and put them in charge of leading innovation.](/imager/clientcontent/8039/mcgyver_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8039/mcgyver_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8039/mcgyver_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Innovation
Does Your Company Need a “MacGyver”?
A scrappy insider might be the best innovator for your business.
Jean Egmon and Joe Tallarico
December 1, 2015
![An entrepreneur ponders his startup funding strategy](/imager/clientcontent/7588/Hat_Pass_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7588/Hat_Pass_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7588/Hat_Pass_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
When to Pass the Hat
Strategic timing can help startups get the most from their fundraising.
Joe Dwyer
October 5, 2015
![Intrapreneurship and innovation drives further company success.](/imager/clientcontent/7979/intrapreneurship_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7979/intrapreneurship_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7979/intrapreneurship_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Innovation
Creating Urgency around Corporate Innovation
What intrapreneurs in established firms must do to succeed.
Mark Achler
August 3, 2015
![Successful team building promotes growth.](/imager/clientcontent/7791/Weinfurter_human_capital_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7791/Weinfurter_human_capital_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7791/Weinfurter_human_capital_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Building the Right Team to Scale a Startup
Three crucial elements to growing your business.
Daniel J. Weinfurter
July 6, 2015
![Execute marketing strategies for startups to funnel customers..](/imager/clientcontent/7940/funnel_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7940/funnel_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7940/funnel_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Overcoming the “Buzzsaw of Quiet” around Your Startup
Tips for how to optimize the product engine.
Sean Johnson
June 15, 2015
![How to attract customers - engage with them.](/imager/clientcontent/8106/seeding_market_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8106/seeding_market_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8106/seeding_market_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
The Business Before Your Business
Plan to aggregate customers from “day zero.”
Andrew J. Razeghi
May 1, 2015
![Identify the biggest threat that prevents you from startup success.](/imager/clientcontent/7416/AprilCast_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7416/AprilCast_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7416/AprilCast_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Innovation
What Does Not Kill Your Business Makes It Stronger
New ventures—and established companies—need a “killer experiment” to test their viability.
Carter Cast
April 6, 2015
![Finding answers for your customers is a SWOT startup strategy.](/imager/clientcontent/8095/ready_to_learn_final_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/8095/ready_to_learn_final_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/8095/ready_to_learn_final_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
How to Exploit Your Startup’s Constraints
Good entrepreneurs use their lack of resources to their advantage.
David Schonthal
March 2, 2015
![Deliver the right products by collecting customer feedback.](/imager/clientcontent/7947/gps_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7947/gps_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7947/gps_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
Turning Problems into Profit
A transportation entrepreneur shows how to launch and grow a B2B start-up.
Linda Darragh and Mathew Elenjickal
February 2, 2015
![A female entrepreneur at work](/imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_24b460fa1ebea811277db04848c0c9ae.jpg 300w, /imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_827c6770ff3212869f8cd62919d4ad9e.jpg 150w, /imager/clientcontent/7570/Global_woman_entrepreneur_credit_sorbetto_d790d93e6f5615a6551c6dd7531f3901.jpg 25w)
Entrepreneurship
How to Foster Entrepreneurship in Emerging Markets
A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.
Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges
March 30, 2016