Podcast: Got a Great Idea? Here's How to Get People on Board.
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen
A magazine of research and ideas from the
faculty of the Kellogg School of Management
Podcast: Got a Great Idea? Here’s How to Get People on Board.
itunes download
Innovation Aug 30, 2021

Podcast: Got a Great Idea? Here’s How to Get People on Board.

On this episode: You’re going to have to do more than sell it.

Based on the research and insights of

Loran Nordgren

David Schonthal

Listening: Got a Great Idea? Here's How to Get People on Board.
download
0:00 Skip back button Play Skip forward button 13:30

You have an innovative idea for a business strategy or a solution to an organizational problem. That’s great! So...why are people so resistant to it?

You aren’t paying enough attention to “friction,” according to Kellogg professors Loran Nordgren and David Schonthal, who authored the upcoming book The Human Element: Overcoming the Resistance That Awaits New Ideas. Frictions, they say, are the sticking points that make people less likely to adopt something new.

On this episode of The Insightful Leader, Nordgren—a professor of management and organizations—and Schonthal—a clinical professor of innovation and entrepreneurship—explain how to overcome the four types of frictions that get in the way of change.

Note: The Insightful Leader is produced for the ear and not meant to be read as a transcript. We encourage you to listen to the audio version above. However, a transcript of this episode is available here.

Featured Faculty
Loran Nordgren

Professor of Management & Organizations

David Schonthal

Clinical Professor of Strategy; Director of Entrepreneurship Programs at Kellogg; Faculty Director of the Zell Fellows Program; Director of the Levy Institute for Entrepreneurial Practice

LinkedIn Logo Share Chain Link Link Email Printer Print Republish
Most Popular This Week
  1. 5 Traits That Set the Best Leaders Apart
    A former CEO and current executive coach discusses the tendencies of these high performers, including sharing credit and ignoring shiny objects.
  2. A Key Ingredient for Making Teams Soar
    A study of pilots breaks down rapport into several components—and identifies which is most important for effective teamwork.
  3. Building Wealth for Your Kids? These 4 Habits Can Help Prevent Entitlement
    Too many advantages can become a disadvantage.
  4. To Spot AI Fakes, a Little Training Goes a Long Way
    A study of intelligence analysts shows that just 30 minutes of training can improve people’s ability to distinguish real images from fake ones.
  5. Does GameStop Signal the End of Short Selling as We Know It?
    A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.
  6. Want More Voices to Be Heard? Turn Up the Warmth
    A study of business-school classrooms shows that even subtle behavioral cues can help people feel more comfortable sharing their opinions and ideas.
  7. 5 Telltale Signs That a Photo Is AI-generated
    For one, scour for details that defy the laws of physics.
  8. When the Fog Rolls In, Do Leaders Need a Map or a Compass?
    Some moments call for a business plan, while others call for adaptability. Here’s how to know when to lean on one or the other.
  9. Podcast: Electricity Was Supposed to Save Us. Will It Doom Us Instead?
    In the fifth—and final—episode of “Insight Unpacked: Can We Still Build a Green Economy?” we consider how AI and the human spirit could get us to net zero.
More in Innovation
What Happens When AI Transforms a Specialized Field Overnight?
About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.