Loran Nordgren
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Loran Nordgren

Associate Professor of Management & Organizations

Kellogg Faculty Page →

Take 5: Fine-Tuning Your Powers of Persuasion

From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.

Researchers: Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen, Kent Grayson, Aparna Labroo and Ping Dong

November 7, 2018

Leadership

Trying to Be Persuasive? Here’s What You Are Likely Doing.

A study of product reviews shows how our word choices change when we’re trying to sway others.

Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren

March 1, 2018

Marketing

Podcast: How Music Can Change Our Mood

A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.

Researchers: Derek D. Rucker, Loran Nordgren and Kris Kukul

February 10, 2018

Marketing

Take 5: Make Your Big Idea a Success

Kellogg faculty share what it takes to find, foster, and sell innovation.

Researchers: Benjamin F. Jones, Mark McCareins, Pete Slawniak, Brian Eng, Jeffrey Cohen, Bryony Reich and Loran Nordgren

January 4, 2018

Innovation

Take 5: How Power Dynamics Shape Our Behavior

Power—or the lack of it—impacts everything from snack choices to economic growth.

Researchers: Derek D. Rucker, Loran Nordgren, Adam Waytz, Benjamin F. Jones and Brayden King

September 7, 2017

Organizations

Take 5: How to Empower Employees to Be More Creative

Creativity is a potent engine for business. Nurture it without letting office divas run the show.

Researchers: Maryam Kouchaki, Leigh Thompson, William Ocasio, Edward (Ned) Smith and Loran Nordgren

August 3, 2017

Innovation

Take 5: How to Motivate Employees

Research sheds light on which employee incentives work best.

Researchers: Rongzhu Ke, Jin Li, Michael Powell, Daniel Barron, George Georgiadis, Jeroen Swinkels, Todd A. Gormley, David A. Matsa, Julia D. Hur, Loran Nordgren and Erika Deserranno

July 5, 2017

Leadership

Why Warmth Is the Underappreciated Skill Leaders Need

The case for demonstrating more than just competence.

Researchers: Loran Nordgren

April 10, 2017

Leadership

Take 5: How to Encourage Innovative Thinking

Kellogg faculty on what it takes to ensure your new product or great idea takes off.

Researchers: Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren

April 7, 2017

Innovation

Four Tips to Persuade Others Your Idea Is a Winner

Want to shake up the status quo? Use psychology to your advantage.

Researchers: Loran Nordgren

February 3, 2017

Innovation

Take 5: Tips for Maintaining Your Self-Control During the Holidays

There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.

Researchers: Miguel Brendl, Rima Touré-Tillery, Loran Nordgren and Kelly Goldsmith

December 2, 2016

Marketing

Do Performance Incentives Make Us Greedy?

How we are rewarded shifts our values in surprising ways.

Researchers: Julia D. Hur and Loran Nordgren

November 2, 2016

Careers

Think You’re Out of Creative Ideas? Think Again.

We downplay the importance of persistence in creative success.

Researchers: Brian J. Lucas and Loran Nordgren

March 7, 2016

Innovation

I (Don’t) Feel Your Pain

Having been there does not always increase empathy.

Researchers: Rachel Ruttan, Mary Hunter-McDonnell and Loran Nordgren

October 5, 2015

Build a Better Brainstorm

How to capture all the ideas in the room.

Researchers: Loran Nordgren

October 6, 2014

Pump Up the Jams and Feel Powerful

The right background music can affect how you construe information and your willingness to take initiative.

Researchers: Dennis Hsu, Li Huang, Loran Nordgren, Derek D. Rucker and Adam D. Galinsky

August 4, 2014

Leadership

For Long-Range Thinking, Imagine the Future Self

How to look beyond immediate perks

Researchers: Jean-Louis van Gelder, Hal Ersner-Hershfield and Loran Nordgren

March 3, 2014

Organizations

What Constitutes Torture?

Perceptions change based on personal experience

Researchers: Loran Nordgren, Mary-Hunter Morris and George Loewenstein

May 2, 2012

Leadership

Downplaying Social Pain

Snubs and rejections hurt worse than others think they do

Researchers: Loran Nordgren, Kasia Banas and Geoff McDonald

September 1, 2011

Leadership

The Downside of Deliberating

Why you may not want to think it over

Researchers: Loran Nordgren and Ap Dijksterhuis

August 1, 2010

Marketing

Beware the Siren’s Song

Maintain self-control by avoiding temptation

Researchers: Loran Nordgren, Joop van der Pligt and Frenk van Harreveld

August 3, 2009

Leadership

Too Conscious to Decide?

Unconscious evaluation enhances complex decision making

Researchers: Ap Dijksterhuis, Maarten Bos, Loran Nordgren and Rick van Baaren

May 1, 2009

Marketing