David Schonthal
Clinical Professor of Strategy; Director of Entrepreneurship Programs at Kellogg; Faculty Director of the Zell Fellows Program; Director of the Levy Institute for Entrepreneurial Practice
Build a Successful B2B Business by First Engaging Consumers
Take the backroad to a B2B business model by stimulating demand from the bottom up.
Researchers: David Schonthal
March 28, 2025
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
Researchers: David Schonthal
July 6, 2024
Psychedelic-Assisted Therapy Is Going Mainstream. How Will the Industry Grow Around It?
While significant barriers remain—including regulatory uncertainty and the difficulty of scaling a labor-intensive treatment method—industry leaders see a path forward.
Researchers: David Schonthal, Michael Cotton, David Esselman and Ryan Reid
April 19, 2024
Could Generative AI Out-Entrepreneur Humans? Maybe, but Here's What Matters More.
3 tips to help you understand what that means for you as a business-builder.
Researchers: David Schonthal
September 22, 2023
Entrepreneurship Through Acquisition Is Still Entrepreneurship
ETA is one of the fastest-growing paths to entrepreneurship. Here’s how to think about it.
Researchers: David Schonthal
May 12, 2023
To Get Employees Back to the Office, Address These 4 Frictions
An innovation expert explains how to meet resistance head-on.
Researchers: David Schonthal
October 1, 2022
What’s the Secret to Successful Innovation?
Hint: it’s not the product itself.
Researchers: David Schonthal
August 2, 2022
Podcast: Got a Great Idea? Here's How to Get People on Board.
On this episode: You’re going to have to do more than sell it.
Researchers: Loran Nordgren and David Schonthal
August 30, 2021
To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”
Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”
Researchers: Loran Nordgren and David Schonthal
June 22, 2021
How to Do Design Thinking Better
Experts from Kellogg and IDEO explain the psychology behind this creative approach to problem solving.
Researchers: Leigh Thompson and David Schonthal
July 1, 2020
Podcast: Unleash Your Inner Designer
You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.
Researchers: David Schonthal
April 22, 2019
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems.
Researchers: David Schonthal and Joel K. Shapiro
April 3, 2018
Take 5: How to Succeed as an Entrepreneur
Advice from Kellogg faculty experts on starting and running your own business.
Researchers: Scott R. Baker, Sean Johnson, Benjamin F. Jones, David Schonthal, Nicole Staple and Gabriel Vehovsky
May 8, 2017
Four Ways Innovators Can Use Time to Their Advantage
For creative success, here’s when to hustle and when to reflect.
Researchers: David Schonthal
January 4, 2017
Podcast: What Does It Take to Bring an Ambitious Product to Market?
Tips for entrepreneurs on when to shift the finish line.
Researchers: Kara Palamountain, David Schonthal and Jesse Chang
June 6, 2016
How to Tango With Startups
Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings
Researchers: Mohanbir S. Sawhney, Carter Cast and David Schonthal
July 24, 2015
How to Exploit Your Startup’s Constraints
Good entrepreneurs use their lack of resources to their advantage.
Researchers: David Schonthal
March 2, 2015
