David Schonthal
Clinical Professor of Innovation & Entrepreneurship; Faculty Director of Zell Fellows Program
To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”
Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”
Researchers: Loran Nordgren and David Schonthal
June 22, 2021
How to Do Design Thinking Better
Experts from Kellogg and IDEO explain the psychology behind this creative approach to problem solving.
Researchers: Leigh Thompson and David Schonthal
July 1, 2020
Podcast: Unleash Your Inner Designer
You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.
Researchers: David Schonthal
April 22, 2019
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems.
Researchers: David Schonthal and Joel K. Shapiro
April 3, 2018
Take 5: How to Succeed as an Entrepreneur
Advice from Kellogg faculty experts on starting and running your own business.
Researchers: Scott R. Baker, Sean Johnson, Benjamin F. Jones, David Schonthal, Nicole Staple and Gabriel Vehovsky
May 8, 2017
Four Ways Innovators Can Use Time to Their Advantage
For creative success, here’s when to hustle and when to reflect.
Researchers: David Schonthal
January 4, 2017
Podcast: What Does It Take to Bring an Ambitious Product to Market?
Tips for entrepreneurs on when to shift the finish line.
Researchers: Kara Palamountain, David Schonthal and Jesse Chang
June 6, 2016
How To Tango With Startups
Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings
Researchers: Mohanbir S. Sawhney, Carter Cast and David Schonthal
July 24, 2015
How to Exploit Your Startup’s Constraints
Good entrepreneurs use their lack of resources to their advantage.
Researchers: David Schonthal
March 2, 2015