David Schonthal
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David Schonthal

Clinical Professor of Strategy

Kellogg Faculty Page →

To Get Employees Back to the Office, Address These 4 Frictions

An innovation expert explains how to meet resistance head-on.

Researchers: David Schonthal

October 1, 2022


What’s the Secret to Successful Innovation?

Hint: it’s not the product itself.

Researchers: David Schonthal

August 2, 2022


Podcast: Got a Great Idea? Here's How to Get People on Board.

On this episode: You’re going to have to do more than sell it.

Researchers: Loran Nordgren and David Schonthal

August 30, 2021


To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”

Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”

Researchers: Loran Nordgren and David Schonthal

June 22, 2021

How to Do Design Thinking Better

Experts from Kellogg and IDEO explain the psychology behind this creative approach to problem solving.

Researchers: Leigh Thompson and David Schonthal

July 1, 2020


Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

Researchers: David Schonthal

April 22, 2019


What Might Be Missing from Your Analytics Strategy

Quantitative data is not enough to solve your trickiest problems.

Researchers: David Schonthal and Joel K. Shapiro

April 3, 2018

Data Analytics

Take 5: How to Succeed as an Entrepreneur

Advice from Kellogg faculty experts on starting and running your own business.

Researchers: Scott R. Baker, Sean Johnson, Benjamin F. Jones, David Schonthal, Nicole Staple and Gabriel Vehovsky

May 8, 2017


Four Ways Innovators Can Use Time to Their Advantage

For creative success, here’s when to hustle and when to reflect.

Researchers: David Schonthal

January 4, 2017


Podcast: What Does It Take to Bring an Ambitious Product to Market?

Tips for entrepreneurs on when to shift the finish line.

Researchers: Kara Palamountain, David Schonthal and Jesse Chang

June 6, 2016


How to Tango With Startups

Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings

Researchers: Mohanbir S. Sawhney, Carter Cast and David Schonthal

July 24, 2015


How to Exploit Your Startup’s Constraints

Good entrepreneurs use their lack of resources to their advantage.

Researchers: David Schonthal

March 2, 2015