From the instant we meet someone, our minds get to work making decisions about whether to trust them. So while we may think that we have time to make a good first impression at the office, people's assessments of our trustworthiness form in less than a second.
Adam Waytz, an associate professor of management and organizations at the Kellogg School, explains the research underpinning the psychology of trust.
Melissa Koenig, a developmental psychologist and director of the Early Language and Experience Lab at the University of Minnesota, discusses how studying children can teach us about how trust works.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.