Video: Why You Shouldn’t Hesitate to Be the Bearer of Bad News
Skip to content
Organizations Leadership Mar 5, 2018

Video: Why You Shouldn’t Hes­i­tate to Be the Bear­er of Bad News

Orga­ni­za­tions that prac­tice trans­paren­cy have more lee­way to learn and evolve.

a team listens to one member.

laflor via iStock

Based on insights from

Eli J Finkel

Andrew Swinand

In an age of increas­ing infor­ma­tion trans­paren­cy, build­ing orga­ni­za­tion­al cul­tures of trust is more impor­tant than ever. Because let’s face it, if there is bad news, it is not going to be a secret for long. Keep­ing employ­ees in the loop — and hear­ing their con­cerns — can increase employ­ee ded­i­ca­tion, reten­tion, and productivity. 

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Andrew Swinand, CEO of Leo Bur­nett, North Amer­i­ca, explains how reg­u­lar­ly lis­ten­ing to employ­ees by tak­ing their pulse” builds trans­paren­cy through­out your organization. 

Eli Finkel, a pro­fes­sor of man­age­ment and orga­ni­za­tions at the Kel­logg School and a pro­fes­sor of psy­chol­o­gy at North­west­ern, describes how we build and main­tain trust toward brands. It turns out, once we have got­ten to know a brand, we are more like­ly to trust its advertising. 

The Trust Project is a unique body of knowl­edge, con­nect­ing schol­ars and exec­u­tives from diverse back­grounds to share ideas, research, and action­able insights in a series of videos for research and man­age­ment. Learn more about the project and its devel­op­ment in con­junc­tion with the Kel­logg Mar­kets and Cus­tomers Initiative.

Featured Faculty

Eli J Finkel

Professor of Psychology, Weinberg College of Arts & Sciences; Professor of Management & Organizations

Suggested For You

Most Popular

Organizations

How Are Black – White Bira­cial Peo­ple Per­ceived in Terms of Race?

Under­stand­ing the answer — and why black and white Amer­i­cans’ respons­es may dif­fer — is increas­ing­ly impor­tant in a mul­tira­cial society.

Leadership

Why Warmth Is the Under­ap­pre­ci­at­ed Skill Lead­ers Need

The case for demon­strat­ing more than just competence.

Most Popular Podcasts

Careers

Pod­cast: Our Most Pop­u­lar Advice on Improv­ing Rela­tion­ships with Colleagues

Cowork­ers can make us crazy. Here’s how to han­dle tough situations.

Social Impact

Pod­cast: How You and Your Com­pa­ny Can Lend Exper­tise to a Non­prof­it in Need

Plus: Four ques­tions to con­sid­er before becom­ing a social-impact entrepreneur.

Careers

Pod­cast: Attract Rock­star Employ­ees — or Devel­op Your Own

Find­ing and nur­tur­ing high per­form­ers isn’t easy, but it pays off.

Marketing

Pod­cast: How Music Can Change Our Mood

A Broad­way song­writer and a mar­ket­ing pro­fes­sor dis­cuss the con­nec­tion between our favorite tunes and how they make us feel.