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In an age of increasing information transparency, building organizational cultures of trust is more important than ever. Because let’s face it, if there is bad news, it is not going to be a secret for long. Keeping employees in the loop—and hearing their concerns—can increase employee dedication, retention, and productivity.
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Andrew Swinand, CEO of Leo Burnett, North America, explains how regularly listening to employees by taking their “pulse” builds transparency throughout your organization.
Eli Finkel, a professor of management and organizations at the Kellogg School and a professor of psychology at Northwestern, describes how we build and maintain trust toward brands. It turns out, once we have gotten to know a brand, we are more likely to trust its advertising.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.
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