Video: Why You Shouldn’t Hesitate to Be the Bearer of Bad News
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Organizations Leadership Mar 5, 2018

Video: Why You Shouldn’t Hes­i­tate to Be the Bear­er of Bad News

Orga­ni­za­tions that prac­tice trans­paren­cy have more lee­way to learn and evolve.

a team listens to one member.

laflor via iStock

Based on insights from

Eli J Finkel

Andrew Swinand

In an age of increas­ing infor­ma­tion trans­paren­cy, build­ing orga­ni­za­tion­al cul­tures of trust is more impor­tant than ever. Because let’s face it, if there is bad news, it is not going to be a secret for long. Keep­ing employ­ees in the loop — and hear­ing their con­cerns — can increase employ­ee ded­i­ca­tion, reten­tion, and productivity. 

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Andrew Swinand, CEO of Leo Bur­nett, North Amer­i­ca, explains how reg­u­lar­ly lis­ten­ing to employ­ees by tak­ing their pulse” builds trans­paren­cy through­out your organization. 

Eli Finkel, a pro­fes­sor of man­age­ment and orga­ni­za­tions at the Kel­logg School and a pro­fes­sor of psy­chol­o­gy at North­west­ern, describes how we build and main­tain trust toward brands. It turns out, once we have got­ten to know a brand, we are more like­ly to trust its advertising. 

The Trust Project is a unique body of knowl­edge, con­nect­ing schol­ars and exec­u­tives from diverse back­grounds to share ideas, research, and action­able insights in a series of videos for research and man­age­ment. Learn more about the project and its devel­op­ment in con­junc­tion with the Kel­logg Mar­kets and Cus­tomers Initiative.

Featured Faculty

Eli J Finkel

Professor of Psychology, Weinberg College of Arts & Sciences; Professor of Management & Organizations

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