Watson Is Just the Beginning
Skip to content
Take the Kellogg Insight Reader Survey
Innovation Jul 6, 2015

Watson Is Just the Beginning

How machine learning will change education, product development, and decision-making.

Based on insights from

David Ferrucci

At the Kellogg School’s first Computational Social Science Summit, David Ferrucci, the lead scientist behind IBM’s Watson computer, sat down with Kellogg School professor Brian Uzzi to discuss how machine learning and artificial intelligence will become central to the future of business.

In the first of these videos, Ferrucci gives an overview of the five ways machine learning will be transformative. In the following videos, he goes into detail on each point.

Add Insight
to your inbox.

Smarter Devices

Devices are getting smarter and smarter, from hearing aids that filter noise, to driverless cars that adapt to specific road conditions.

Decision Making

Machines help users improve decision making by reminding us what we know, pointing us to what we do not, and removing our blind spots.

Revolutionary Personalization

Netflix and Amazon are just the beginning of a world of specialized products and services.


Smarter machines are freeing up students to collaborate, solve problems, design, and innovate.

Cultural Transformation

Human-machine partnerships are part of a greater cultural transformation.

Featured Faculty

Adjunct Professor of Entrepreneurship and Innovation

Suggested For You
Most Popular

Democracies may not outlast dictatorships, but they adapt better.

Thorny problems demand novel solutions. Here’s what it takes to move beyond incremental tweaks.

Most Popular Podcasts

Coworkers can make us crazy. Here’s how to handle tough situations.

Plus: Four questions to consider before becoming a social-impact entrepreneur.

Finding and nurturing high performers isn’t easy, but it pays off.

A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.

More in Innovation