Innovation Jul 6, 2015
Watson Is Just the Beginning
How machine learning will change education, product development, and decision-making.

At the Kellogg School’s first Computational Social Science Summit, David Ferrucci, the lead scientist behind IBM’s Watson computer, sat down with Kellogg School professor Brian Uzzi to discuss how machine learning and artificial intelligence will become central to the future of business.
In the first of these videos, Ferrucci gives an overview of the five ways machine learning will be transformative. In the following videos, he goes into detail on each point.
Smarter Devices
Devices are getting smarter and smarter, from hearing aids that filter noise, to driverless cars that adapt to specific road conditions.
Decision Making
Machines help users improve decision making by reminding us what we know, pointing us to what we do not, and removing our blind spots.
Revolutionary Personalization
Netflix and Amazon are just the beginning of a world of specialized products and services.
Education
Smarter machines are freeing up students to collaborate, solve problems, design, and innovate.
Cultural Transformation
Human-machine partnerships are part of a greater cultural transformation.
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Sitting Near a High-Performer Can Make You Better at Your Job“Spillover” from certain coworkers can boost our productivity—or jeopardize our employment.
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Will AI Kill Human Creativity?What Fake Drake tells us about what’s ahead.
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Podcast: How to Discuss Poor Performance with Your EmployeeGiving negative feedback is not easy, but such critiques can be meaningful for both parties if you use the right roadmap. Get advice on this episode of The Insightful Leader.
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2 Factors Will Determine How Much AI Transforms Our EconomyThey’ll also dictate how workers stand to fare.
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How Are Black–White Biracial People Perceived in Terms of Race?Understanding the answer—and why black and white Americans may percieve biracial people differently—is increasingly important in a multiracial society.
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The Psychological Factor That Helps Shape Our Moral Decision-MakingWe all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.
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Will AI Eventually Replace Doctors?Maybe not entirely. But the doctor–patient relationship is likely to change dramatically.
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What’s at Stake in the Debt-Ceiling Standoff?Defaulting would be an unmitigated disaster, quickly felt by ordinary Americans.
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How to Manage a Disengaged Employee—and Get Them Excited about Work AgainDon’t give up on checked-out team members. Try these strategies instead.
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5 Tips for Growing as a Leader without Burning Yourself OutA leadership coach and former CEO on how to take a holistic approach to your career.
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One Key to a Happy Marriage? A Joint Bank Account.Merging finances helps newlyweds align their financial goals and avoid scorekeeping.
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Why Do Some People Succeed after Failing, While Others Continue to Flounder?A new study dispels some of the mystery behind success after failure.
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Which Form of Government Is Best?Democracies may not outlast dictatorships, but they adapt better.
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What Went Wrong at AIG?Unpacking the insurance giant's collapse during the 2008 financial crisis.
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Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards SonsParents, your children are taking their cues about gender roles from you.
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Take 5: Research-Backed Tips for Scheduling Your DayKellogg faculty offer ideas for working smarter and not harder.
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Leave My Brand AloneWhat happens when the brands we favor come under attack?
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The Second-Mover AdvantageA primer on how late-entering companies can compete with pioneers.
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Take 5: Yikes! When Unintended Consequences StrikeGood intentions don’t always mean good results. Here’s why humility, and a lot of monitoring, are so important when making big changes.