How to Tango With Startups
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them
Innovation Entrepreneurship Jul 24, 2015

How to Tango With Startups

Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings

At the Kellogg School of Management, Mohan Sawhney, Carter Cast, and David Schonthal advise corporate leaders to consider a fundamentally different approach to innovation, one that draws upon the playbook of startups. It boils down to adopting what they call “venture thinking,” a mindset of resourceful entrepreneurship that’s applicable to virtually any company looking to spur innovation and drive growth.

Get Sawhney, Cast, and Schonthal’s takes on creating an ecosystem for partnerships, identifying compelling ventures, fostering deep customer relationships, and removing risk from a venture in the following series of articles:

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These articles appear on KelloggVoice, a partnership between the Kellogg School and Forbes.com that explores innovation and entrepreneurship.

Featured Faculty

McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Michael S. and Mary Sue Shannon Clinical Endowed Professor; Professor of Innovation and Entrepreneurship

Clinical Professor of Strategy

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