How to Tango With Startups
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen
A magazine of research and ideas from the
faculty of the Kellogg School of Management
How to Tango With Startups
Innovation Entrepreneurship Jul 24, 2015

How to Tango With Startups

Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings

Based on insights from

Mohanbir S. Sawhney

Carter Cast

David Schonthal

At the Kellogg School of Management, Mohan Sawhney, Carter Cast, and David Schonthal advise corporate leaders to consider a fundamentally different approach to innovation, one that draws upon the playbook of startups. It boils down to adopting what they call “venture thinking,” a mindset of resourceful entrepreneurship that’s applicable to virtually any company looking to spur innovation and drive growth.

Get Sawhney, Cast, and Schonthal’s takes on creating an ecosystem for partnerships, identifying compelling ventures, fostering deep customer relationships, and removing risk from a venture in the following series of articles:

Rules Of Engagement: How To Tango With Startups

4 Ways To Harness Digital Disruption

What Corporations Can Learn From Startups

Clues You’ve Found a Venture Worth Pursuing

Your Customers Aren’t Data They’re People

Don’t Take Risk, Eliminate It

These articles appear on KelloggVoice, a partnership between the Kellogg School and Forbes.com that explores innovation and entrepreneurship.

Featured Faculty
Mohanbir S. Sawhney

McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Carter Cast

Michael S. and Mary Sue Shannon Clinical Endowed Professor; Clinical Professor of Strategy

David Schonthal

Clinical Professor of Strategy; Director of Entrepreneurship Programs at Kellogg; Faculty Director of the Zell Fellows Program; Director of the Levy Institute for Entrepreneurial Practice

LinkedIn Logo Share Chain Link Link Email Printer Print Republish
Most Popular This Week
  1. Can We Take the Doom Out of Scrolling?
    Today’s social-media feeds elevate toxicity and partisanship. A new algorithm offers hope for a less-hostile, more-enjoyable experience.
  2. What Every New CEO Should Do in Their First 30 Days
    The first month of a leader’s tenure is critical. Here’s how to set the right tone.
  3. Podcast: Why Wall Street Slowed Its Roll on Sustainability
    A few years ago, the stock market was wild about green tech and ESG funds. And then it wasn’t. We look at why in the third episode of “Insight Unpacked: Can We Still Build a Green Economy?”
  4. Is AI Mastering the Art of Persuasion?
    “If AI continues along even a similar path and speed as we’re seeing now, then this becomes less of a Black Mirror episode and more of reality.”
  5. AI Is Wiping Out Entry-level Jobs. Here’s How to Surf the Wave and Not Get Crushed by It.
    The story is both more hopeful, and more complicated, than the data suggest.
  6. Does GameStop Signal the End of Short Selling as We Know It?
    A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.
  7. What a Legendary Winemaker Can Teach Us about Leadership
    A renowned viticulturist helped turn Portugal’s Douro Valley into one of the world’s great wine regions. His philosophy holds value beyond the vineyard.
  8. Podcast: Why Companies Can’t Keep Their Climate Commitments
    They say they want to do better. In the second episode of “Insight Unpacked: Can We Still Build a Green Economy?” we look at an oil company, a tech giant, and an Italian energy provider to explore why net-zero pledges have barely moved the needle.
  9. Take 5: When the Going Gets Tough, Lead
    Kellogg faculty offer advice to help leaders navigate major challenges, from heated disagreements and hidden biases to “life quakes.”
More in Innovation
The Recipe for Innovation? An Alliance Between Art and Science.
About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.