How To Tango With Startups
Skip to content
Innovation Entrepreneurship Jul 24, 2015

How To Tango With Startups

Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings

At the Kellogg School of Management, Mohan Sawhney, Carter Cast, and David Schonthal advise corporate leaders to consider a fundamentally different approach to innovation, one that draws upon the playbook of startups. It boils down to adopting what they call “venture thinking,” a mindset of resourceful entrepreneurship that’s applicable to virtually any company looking to spur innovation and drive growth.

Get Sawhney, Cast, and Schonthal’s takes on creating an ecosystem for partnerships, identifying compelling ventures, fostering deep customer relationships, and removing risk from a venture in the following series of articles:

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

These articles appear on KelloggVoice, a partnership between the Kellogg School and Forbes.com that explores innovation and entrepreneurship.

Featured Faculty

Mohanbir S. Sawhney

Robert R. McCormick Tribune Foundation Clinical Professor of Technology

Carter Cast

Clinical Associate Professor of Innovation & Entrepreneurship

David Schonthal

Clinical Assistant Professor of Innovation & Entrepreneurship

Suggested For You

Most Popular

Careers

How to Feel Authentic While Building Your Personal Brand

Get beyond clichés like “adaptable” or “self-starter,” and learn to tell meaningful stories about yourself.

Careers

Four Ways to Influence Your Bosses without Alienating Them

Here’s how to make your manager look good and become indispensable in the process.

Most Popular Podcasts

Careers

Podcast: Our Most Popular Advice on Improving Relationships with Colleagues

Coworkers can make us crazy. Here’s how to handle tough situations.

Social Impact

Podcast: How You and Your Company Can Lend Expertise to a Nonprofit in Need

Plus: Four questions to consider before becoming a social-impact entrepreneur.

Careers

Podcast: Attract Rockstar Employees—or Develop Your Own

Finding and nurturing high performers isn’t easy, but it pays off.

Marketing

Podcast: How Music Can Change Our Mood

A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.

More in Innovation