At the Kellogg School of Management, Mohan Sawhney, Carter Cast, and David Schonthal advise corporate leaders to consider a fundamentally different approach to innovation, one that draws upon the playbook of startups. It boils down to adopting what they call “venture thinking,” a mindset of resourceful entrepreneurship that’s applicable to virtually any company looking to spur innovation and drive growth.
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These articles appear on KelloggVoice, a partnership between the Kellogg School and Forbes.com that explores innovation and entrepreneurship.
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