Blakeley B. McShane
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Blakeley B. McShane

Associate Professor of Marketing

Kellogg Faculty Page →

Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

Researchers: Ulf Bockenholt, Alexander Chernev, Ping Dong, Lakshman Krishnamurthi, Aparna Labroo, Martin Lariviere and Blakeley B. McShane

December 5, 2017

Marketing

When Are Consumers Most Likely to Feel Overwhelmed by Their Options?

Research points to four predictors of “choice overload.”

Researchers: Blakeley B. McShane, Ulf Bockenholt, Alexander Chernev and Joseph Goodman

October 3, 2017

Marketing

Podcast: Start the New Year Motivated for Success

Tips for achieving your personal and business goals.

Researchers: Blakeley B. McShane, Miguel Brendl, Eli J Finkel and Sunil Chopra

January 4, 2017

Leadership

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Researchers: Blakeley B. McShane and David Gal

December 7, 2015

Data Analytics

Strategy

What Do Customers Pay When Wholesale Prices Change?

Increases and decreases are not passed through the same way.

Researchers: Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester

October 5, 2015

Marketing

Starting Off 2015 Right

Staying motivated to achieve personal and business growth.

Researchers: Blakeley B. McShane, Eli J Finkel, Miguel Brendl and Sunil Chopra

January 5, 2015

Leadership

To Beat Debt, Consider Starting Small

Paying down smaller balances first may motivate you to become debt free

Researchers: David Gal and Blakeley B. McShane

January 8, 2014

Finance & Accounting

A Crystal Ball for the Courtroom

A new model predicts the outcome of securities fraud class action lawsuits

Researchers: Blakeley B. McShane, Oliver Watson, Tom Baker and Sean Griffith

September 2, 2013

Finance & Accounting

When Seeing Leads to Buying

Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.

Researchers: Blakeley B. McShane, Eric T. Bradlow and Jonah Berger

February 1, 2013

Marketing

The Specifics of Sleep

Using statistics to understand sleep better

Researchers: Blakeley B. McShane, Allan Pack, Raymond J. Galante, Shane T. Jensen, Nirinjini Naidoo, Abraham J. Wyner and Michael Biber, Megan Ferber, Jia Hua Hu, John Zimmerman, Greg Maislin, Jacqui Cater, Paul Worley

One, Two, Three Stats and More at the Old Ballgame

Identifying baseball’s best players and most reliable statistics

Researchers: James Piette, Shane T. Jensen, Blakeley B. McShane, Alexander Braunstein and Abraham J. Wyner

July 5, 2011

Marketing