Brian Uzzi
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Brian Uzzi

Richard L. Thomas Professor of Leadership & Organizational Change; Co-Director, Northwestern Institute on Complex Systems

Kellogg Faculty Page →

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new studies explore why we offer advice and how it spreads.

Researchers: Sara Soderstrom, Brian Uzzi, Derek D. Rucker, James H. Fowler, Daniel Diermeier, Alessandro M. Peluso, Andrea Bonezzi and Matteo De Angelis

November 2, 2017

Marketing

Take 5: How Humans Benefit as Machines Get Smarter

Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.

Researchers: Brenna Argall, David Ferrucci, Eli J Finkel, Todd Murphey, Rima Touré-Tillery, Brian Uzzi and Adam Waytz

June 8, 2017

Innovation

Take 5: How to Encourage Innovative Thinking

Kellogg faculty on what it takes to ensure your new product or great idea takes off.

Researchers: Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren

April 7, 2017

Innovation

The Surprising Speed with Which We Become Polarized Online

Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.

Researchers: Alessandro Bessi, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi

April 6, 2017

Organizations

Podcast: Will Machines Ever Truly Understand Us?

The relationship between humans and computers is deepening. What does the future hold?

Researchers: Brian Uzzi, David Ferrucci and Sandra Waxman

December 2, 2016

Ready to Make a Risky Decision? Your Words Suggest Otherwise

Mining digital communications for emotions can lead to better decisions.

Researchers: Bin Liu, Ramesh Govindan and Brian Uzzi

May 5, 2016

Can Computers Make Us Better Thinkers?

IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.

Researchers: David Ferrucci and Brian Uzzi

July 6, 2015

Data Analytics

The Ultimate Data Set

Computational social science aims to discover universal facts.

Researchers: Brian Uzzi

May 1, 2015

Understanding How Stock Traders Forage for Profit

Day traders behave like bees when deciding what to buy and sell.

Researchers: Serguei Saavedra, R. Dean Malmgren, Nicholas Switanek and Brian Uzzi

December 1, 2014

Finance & Accounting

A Virtuous Mix Allows Innovation to Thrive

The right mixture balances conventionality, novelty, and collaboration

Researchers: Brian Uzzi, Satyam Mukherjee, Michael Stringer and Benjamin F. Jones

November 4, 2013

Where Busy Bees and Business Converge

The striking similarities between ecological and organizational networks

Researchers: Serguei Saavedra, Brian Uzzi and Felix Reed-Tsochas

July 5, 2011

Economics

Synchronicity Pays

Instant messaging helps traders buy and sell at the right time

Researchers: Serguei Saavedra, Kathleen Hagerty and Brian Uzzi

March 14, 2011

Finance & Accounting

The Price of a Billable Hour

Social networks affect transaction costs

Researchers: Brian Uzzi and Ryon Lancaster

July 1, 2009

Science as Team Sport

Collaborating at a distance pays off

Researchers: Benjamin F. Jones, Stefan Wuchty and Brian Uzzi

October 10, 2008

Collaboration and Creativity

The small-world problem

Researchers: Brian Uzzi and Jarrett Spiro

October 1, 2007

Teamwork Takes Center Stage

How the Broadway musical can teach important lessons to business leaders

Researchers: Roger Guimerá, Brian Uzzi, Luís A. Nunes Amaral and Jarrett Spiro

April 11, 2007