Brian Uzzi
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Bri­an Uzzi

Richard L. Thomas Professor of Leadership & Organizational Change; Co-Director, Northwestern Institute on Complex Systems

Kellogg Faculty Page →

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new stud­ies explore why we offer advice and how it spreads.

Researchers: Sara Soderstrom, Brian Uzzi, Derek D. Rucker, James H. Fowler, Daniel Diermeier, Alessandro M. Peluso, Andrea Bonezzi and Matteo De Angelis

November 2, 2017


Take 5: How Humans Benefit as Machines Get Smarter

Kel­logg fac­ul­ty explain how human – machine part­ner­ships can improve every­thing from your com­mute to your self-esteem.

Researchers: Brenna Argall, David Ferrucci, Eli J Finkel, Todd Murphey, Rima Touré-Tillery, Brian Uzzi and Adam Waytz

June 8, 2017


Take 5: How to Encourage Innovative Thinking

Kel­logg fac­ul­ty on what it takes to ensure your new prod­uct or great idea takes off.

Researchers: Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren

April 7, 2017


The Surprising Speed with Which We Become Polarized Online

Users iso­late them­selves in social media echo cham­bers, even when they start out look­ing at a vari­ety of posts.

Researchers: Alessandro Bessi, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi

April 6, 2017


Podcast: Will Machines Ever Truly Understand Us?

The rela­tion­ship between humans and com­put­ers is deep­en­ing. What does the future hold?

Researchers: Brian Uzzi, David Ferrucci and Sandra Waxman

December 2, 2016

Ready to Make a Risky Decision? Your Words Suggest Otherwise

Min­ing dig­i­tal com­mu­ni­ca­tions for emo­tions can lead to bet­ter decisions.

Researchers: Bin Liu, Ramesh Govindan and Brian Uzzi

May 5, 2016

Can Computers Make Us Better Thinkers?

IBM Wat­son cre­ator David Fer­ruc­ci on the thought part­ner­ship at the heart of machine learning.

Researchers: David Ferrucci and Brian Uzzi

The Ultimate Data Set

Com­pu­ta­tion­al social sci­ence aims to dis­cov­er uni­ver­sal facts.

Researchers: Brian Uzzi

May 1, 2015

Understanding How Stock Traders Forage for Profit

Day traders behave like bees when decid­ing what to buy and sell.

Researchers: Serguei Saavedra, R. Dean Malmgren, Nicholas Switanek and Brian Uzzi

December 1, 2014

Finance & Accounting

A Virtuous Mix Allows Innovation to Thrive

The right mix­ture bal­ances con­ven­tion­al­i­ty, nov­el­ty, and collaboration

Researchers: Brian Uzzi, Satyam Mukherjee, Michael Stringer and Benjamin F. Jones

November 4, 2013

Where Busy Bees and Business Converge

The strik­ing sim­i­lar­i­ties between eco­log­i­cal and orga­ni­za­tion­al networks

Researchers: Serguei Saavedra, Brian Uzzi and Felix Reed-Tsochas

July 5, 2011


Synchronicity Pays

Instant mes­sag­ing helps traders buy and sell at the right time

Researchers: Serguei Saavedra, Kathleen Hagerty and Brian Uzzi

March 14, 2011

Finance & Accounting

The Price of a Billable Hour

Social net­works affect trans­ac­tion costs

Researchers: Brian Uzzi and Ryon Lancaster

July 1, 2009

Science as Team Sport

Col­lab­o­rat­ing at a dis­tance pays off

Researchers: Benjamin F. Jones, Stefan Wuchty and Brian Uzzi

October 10, 2008

Collaboration and Creativity

The small-world problem

Researchers: Brian Uzzi and Jarrett Spiro

October 1, 2007

Teamwork Takes Center Stage

How the Broad­way musi­cal can teach impor­tant lessons to busi­ness leaders

Researchers: Roger Guimerá, Brian Uzzi, Luís A. Nunes Amaral and Jarrett Spiro

April 11, 2007