Eric T. Anderson
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Eric T. Anderson

Hartmarx Professor of Marketing, Professor of Marketing, Director of the Center for Global Marketing Practice

Kellogg Faculty Page →

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kel­logg fac­ul­ty offer advice for busi­ness lead­ers to improve their ana­lyt­ics strategies.

Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri

April 3, 2018

Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms pur­pose­ly mess stuff up” to get the data they need to grow.

Researchers: Eric T. Anderson and Florian Zettelmeyer

January 5, 2018

Data Analytics

Tips for Building an Analytics Team

How to hire and keep data ana­lyt­ics superstars.

Researchers: Eric T. Anderson, Dan Wagner, Leslie Hampel and Scott Jones

December 7, 2015

Data Analytics

Strategy

When Retail Prices Cross the Line

Man­u­fac­tur­ers should be strate­gic in enforc­ing min­i­mum adver­tised price policies.

Researchers: Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan

November 2, 2015

Marketing

What Do Customers Pay When Wholesale Prices Change?

Increas­es and decreas­es are not passed through the same way.

Researchers: Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester

October 5, 2015

Marketing

Making Data Work Harder for You

A strate­gic approach to data ana­lyt­ics starts with ask­ing the right questions.

Researchers: Eric T. Anderson and Florian Zettelmeyer

Making Data Work Harder for You— Podcast Transcript

A strate­gic approach to data ana­lyt­ics starts with ask­ing the right questions.

Researchers: Florian Zettelmeyer and Eric T. Anderson

NASCAR Overhauls the Fan Experience

How the car-rac­ing giant over­came flag­ging engagement.

Researchers: Eric T. Anderson

June 2, 2015

Marketing

The Customers You Do Not Want

If these har­bin­gers of fail­ure” love what you do, you are in trouble

Researchers: Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker

May 5, 2014

Marketing

Good Customers, Bad Reviews

Decep­tive prod­uct reviews aren’t always writ­ten by the ene­my — or even in anger

Researchers: Eric T. Anderson and Duncan I. Simester

August 5, 2013

Marketing

Steady As She Goes

Sta­ble prices keep cus­tomers happy

Researchers: Eric T. Anderson and Duncan I. Simester

March 5, 2012

Marketing

Really, I Can Return It? Sold!

Opti­miz­ing your returns policy

Researchers: Eric T. Anderson, Karsten Hansen and Duncan I. Simester

January 1, 2010

Data Analytics

Strategy

A (Sales)Taxing Proposition

How Inter­net sales tax­es affect cus­tomer behavior

Researchers: Eric T. Anderson, Nathan M Fong, Duncan I. Simester and Catherine E Tucker

February 1, 2009

Policy