Date
Title
Researchers
Translations
Apr 3, 2018
Data Analytics
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Jan 5, 2018
Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Dec 7, 2015
Nov 2, 2015
Marketing
When Retail Prices Cross the Line
Manufacturers should be strategic in enforcing minimum advertised price policies.
Oct 5, 2015
Marketing
What Do Customers Pay When Wholesale Prices Change?
Increases and decreases are not passed through the same way.
Jul 6, 2015
Data Analytics
Making Data Work Harder for You
A strategic approach to data analytics starts with asking the right questions.
Jul 6, 2015
Data Analytics
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
Jun 2, 2015
May 5, 2014
Marketing
The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Aug 5, 2013
Marketing
Good Customers, Bad Reviews
Deceptive product reviews aren’t always written by the enemy—or even in anger
Mar 5, 2012
Jan 1, 2010
Feb 1, 2009
