Eric T. Anderson
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Eric T. Anderson

Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice

Kellogg Faculty Page →

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri

April 3, 2018

Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

Researchers: Eric T. Anderson and Florian Zettelmeyer

January 5, 2018

Data Analytics

Tips for Building an Analytics Team

How to hire and keep data analytics superstars.

Researchers: Eric T. Anderson, Dan Wagner, Leslie Hampel and Scott Jones

December 7, 2015

Data Analytics

Strategy

When Retail Prices Cross the Line

Manufacturers should be strategic in enforcing minimum advertised price policies.

Researchers: Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan

November 2, 2015

Marketing

What Do Customers Pay When Wholesale Prices Change?

Increases and decreases are not passed through the same way.

Researchers: Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester

October 5, 2015

Marketing

Making Data Work Harder for You

A strategic approach to data analytics starts with asking the right questions.

Researchers: Eric T. Anderson and Florian Zettelmeyer

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Researchers: Florian Zettelmeyer and Eric T. Anderson

NASCAR Overhauls the Fan Experience

How the car-racing giant overcame flagging engagement.

Researchers: Eric T. Anderson

June 2, 2015

Marketing

The Customers You Do Not Want

If these “harbingers of failure” love what you do, you are in trouble

Researchers: Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker

May 5, 2014

Marketing

Good Customers, Bad Reviews

Deceptive product reviews aren’t always written by the enemy—or even in anger

Researchers: Eric T. Anderson and Duncan I. Simester

August 5, 2013

Marketing

Steady As She Goes

Stable prices keep customers happy

Researchers: Eric T. Anderson and Duncan I. Simester

March 5, 2012

Marketing

Really, I Can Return It? Sold!

Optimizing your returns policy

Researchers: Eric T. Anderson, Karsten Hansen and Duncan I. Simester

January 1, 2010

Data Analytics

Strategy

A (Sales)Taxing Proposition

How Internet sales taxes affect customer behavior

Researchers: Eric T. Anderson, Nathan M Fong, Duncan I. Simester and Catherine E Tucker

February 1, 2009

Policy