Gregory Carpenter
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Gregory Carpenter

James Farley/Booz Allen Hamilton Professor of Marketing Strategy and Director of the Center for Market Leadership

Kellogg Faculty Page →

How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations

Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.

Researchers: Gregory Carpenter, Eric Leininger, Diane Brink and Jim Stengel

October 1, 2018


Marketing Goes Off-Script

Behind the scenes with three organizations that are successfully engaging customers.

Researchers: Gregory Carpenter, Farhad Manjoo, Matt Simpson and Kathy Button Bell

February 1, 2016


The Second-Mover Advantage

A primer on how late-entering companies can compete with pioneers.

Researchers: Venkatesh Shankar and Gregory Carpenter

November 4, 2013


Walking the Walk

Creating a market orientation

Researchers: Gary F. Gebhardt, Gregory Carpenter and John F Sherry Jr.

April 1, 2009