James Farley/Booz Allen Hamilton Professor of Marketing Strategy and Director of the Center for Market Leadership
Rather than follow consumer taste, they push it in a new direction.
Researchers: Ashlee Humphreys and Gregory Carpenter
February 1, 2019
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
Researchers: Gregory Carpenter, Eric Leininger, Diane Brink and Jim Stengel
October 1, 2018
Behind the scenes with three organizations that are successfully engaging customers.
Researchers: Gregory Carpenter, Farhad Manjoo, Matt Simpson and Kathy Button Bell
February 1, 2016
A primer on how late-entering companies can compete with pioneers.
Researchers: Venkatesh Shankar and Gregory Carpenter
November 4, 2013
Creating a market orientation
Researchers: Gary F. Gebhardt, Gregory Carpenter and John F Sherry Jr.
April 1, 2009