Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention
Louder, busier commercials are the new norm. And they seem to be working.
Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla
August 1, 2022
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.
Researchers: Ulf Bockenholt, Alexander Chernev, Lakshman Krishnamurthi, Martin Lariviere and Blakeley B. McShane
December 5, 2017
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Researchers: Gonca P. Soysal and Lakshman Krishnamurthi
June 7, 2016
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Researchers: Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
December 7, 2015
Principles of Pricing
Counterintuitive ideas on pricing in a competitive environment
Researchers: Rakesh Vohra and Lakshman Krishnamurthi
February 1, 2013
Buying and Selling Seasonal Goods
Decoding the dual dilemmas faced by customers and retailers
Researchers: Gonca P. Soysal and Lakshman Krishnamurthi
January 2, 2013
Talk to Your Doctor About…
How consumer drug ads affect prescribing practices
Researchers: Ying Xie and Lakshman Krishnamurthi
March 2, 2011
The Devil Is in the Detailing
Modeling physician choice of prescription drugs
Researchers: Tulikaa Bhatia and Lakshman Krishnamurthi
February 1, 2010
People Are Talking
Anticipate product performance through online discussions
Researchers: Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi
May 1, 2009