Business Insights
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March 16, 2026
The 4 Stages of AI Adoption—and Why Most SMBs Are Still Stuck at Level 1
The question is no longer whether AI will affect small and mid-sized businesses. It’s how—and how fast.
David Schonthal
March 1, 2026
Cashing In on Cute
Marketers, take note: there’s a strong connection between one’s political leanings and a preference for “cute” product aesthetics.
Carolyn W. Keller and Chethana Achar
March 1, 2026
How International Investing Still Pays
Globalization causes world markets to move in sync. But a data-driven strategy shows that there’s still an edge in looking beyond U.S. stocks.
Soohun Kim, Robert Korajczyk and Andreas Neuhierl
March 1, 2026
What Lures Netflix Viewers?
A new model disentangles the appeal of the platform’s shows and movies from the influence of its recommendation system.
Guy Aridor and and coauthors
March 1, 2026
The Recipe for Innovation? An Alliance Between Art and Science.
Three tips to help organizations build bridges between creative and systematic thinkers.
Julio M. Ottino
February 11, 2026
Can AI Help Humans with Empathy?
Large language models are surprisingly good at recognizing empathic communication—and can teach people how to better connect with others.
Aakriti Kumar, Matthew Groh and and coauthors
February 10, 2026
Take 5: We Can Work It Out
Office disputes can be stressful and disruptive. Kellogg faculty offer strategies that can help.
Jeanne M. Brett, Cynthia S. Wang, Maryam Kouchaki, Niko Matouschek, Brian Uzzi and Noshir Contractor
February 1, 2026
The Vicious Cycle of Long Wait Times
The longer customers wait, the longer they take when it’s their turn. That can gum things up further.
Achal Bassamboo and and coauthors
February 1, 2026
In Price Negotiations, Every Second Counts
A study of millions of eBay transactions shows who benefits when buyers and sellers take longer than usual to respond.
Jessica Fong and Caio Waisman
January 27, 2026
Take 5: Rewriting the Ad Playbook
The marketing world is always evolving. Here are research-backed insights on AI, success metrics, and other advertising trends.
Aparna Labroo, Jacob D. Teeny, Lakshman Krishnamurthi, Eric T. Anderson, Brett Gordon and Anna Tuchman
January 22, 2026
To Grow, Businesses Should Look to Family Firms for Inspiration
Family-run companies find success by taking a long-term view and staying nimble in uncertain economic times.
Matthew Allen
January 16, 2026
Can a New GPT Accelerate Human–AI Collaboration in Science?
SciSciGPT takes on the tedious tasks so scientists can dream bigger.
Erzhuo Shao, Yifang Wang, Yifan Qian, Zhenyu Pan, Han Liu and Dashun Wang
January 14, 2026
Beware AI’s Very Human Biases
Two experts discuss what you need to know about the technology’s limitations and how to avoid unforeseen consequences.
Tessa Charlesworth and William Brady
January 9, 2026
Do You Really Need All That Data?
Not always. An algorithm helps decision-makers figure out precisely which data they need to find an optimal solution.
Omar Bennouna, Amine Bennouna, Saurabh Amin and Asuman Ozdaglar
January 1, 2026
Why It’s So Hard to Battle Corporate Debt with Policy
A 2017 tax bill reduced the amount of loan interest that companies could write off. It barely made a dent on borrowing.
Edward L. Maydew, Matthew A. Phillips and Zirui Song
January 1, 2026
Say Hello to Your New AI Study Buddy
As students continue to use generative AI for their homework, professors have found a way to enrich rather than combat the experience.
Robert L. Bray and Sébastien Martin
January 1, 2026
When It Comes to Creativity, AI Doesn’t Always Have the Answer
A classroom experiment shows why you shouldn’t short-circuit the brainstorming process.
Brian Uzzi
December 11, 2025
Can America Win the New Race for Scientific Leadership?
If the U.S. has truly entered a second Cold War, it should repeat the strategy that helped it win the first one: expanding the scientific frontier at home.
Nancy Qian
December 9, 2025
When Supply-Chain Disruptions Strike, Preparation Is Everything
“Disruptions expose the difference between firms that merely survive and those that gain strategic ground.”
Akhil Singla, Wallace J. Hopp, Seyed Iravani and Zigeng Liu
December 1, 2025
As AI Eats Web Traffic, Don’t Panic—Evolve
An SEO expert offers three tips for adapting to “zero click” searches and chatbots.
Kelly Cutler
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The Insightful Leader
March 10, 2026 · 16:52 minutes
February 23, 2026 · 16:11 minutes
