Business Insights
Skip to content
entrepreneurs pitch to venture capitalists for funding
Entrepreneurship

5 Tips for Pitching Your Startup to Investors

“Make your first 30 seconds count,” and other advice from a seasoned venture capitalist.

four groups engage in conflict
Organizations

The Psychology Behind Conflict—and When It Can Be Harnessed for Good

A conversation about the role conflict plays in organizations and communities.

Organizations

Your Work Friends and Enemies Are Affecting Your Performance

A look at social triangles among day traders shows that profits increased under certain combinations of friend and foe.

Healthcare

Do Doctors Who Supervise Residents Spend Less Time with Patients?

Data from two ERs suggest that patients at teaching hospitals aren’t losing out on face time with senior physicians.

Finance & Accounting

Predicting Exchange Rates Is Hard. Could Dusting Off an Old Technique Help?

Investors take note: the “real exchange rate” may be a more accurate long-term forecaster than economists thought.

Finance & Accounting

How a Cash Crunch in India Led to the Widespread Adoption of E-Pay Technology

The rapid spread of a fintech app offers lessons for companies and policymakers.

Suggested For You

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Cannabis grower scans seedling barcode.
Organizations

How One Colorado Tech Firm Is Helping to Shape the Cannabis Industry

The key has been serving growers and retailers—as well as regulators.

A consumer struggles with choice overload.
Marketing

Take 5: How to Be a Savvy Holiday Shopper

Kellogg researchers explain the psychology of consumer decision-making.

Podcast Organizations

Podcast: How You Should Divvy Up Work between People and Machines

On this episode of The Insightful Leader: strategies for building a happier, more productive workplace.

Economics

Two Ways the Economy Could Have Recovered Faster after the Great Recession

Doubling down on these monetary policies could help combat future financial crises.

Leadership

Why Your Next Brainstorm Should Begin with an Embarrassing Story

This counterintuitive exercise can spark creativity.

Leadership

Podcast: Can a Little Embarrassment Make Your Team More Creative?

On this episode of The Insightful Leader: new research suggests an unusual icebreaker to try at your next brainstorming session.

Marketing

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

Organizations

Why You Should Skip the Easy Wins and Tackle the Hard Task First

New research shows that you and your organization lose out when you procrastinate on the difficult stuff.

Leadership

How Business Leaders Can Prepare for a Cyberattack

The former head of U.S. Cyber Command explains why any company can be a target.

Organizations

In an Era of Easy Outrage, When Should Brands Take a Stand?

A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.

rugby defenders against cyberattack
Leadership

How Business Leaders Can Prepare for a Cyberattack

The former head of U.S. Cyber Command explains why any company can be a target.

protestors boycott a company meeting
Organizations

In an Era of Easy Outrage, When Should Brands Take a Stand?

A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.

Economics

India’s Economy Is Slowing Down. What Happens Next?

The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.

A salesperson tries storytelling to market a product.
Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

robot delivers lemonade to thirsty customer
Marketing

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

people and robots enjoy working together
Organizations

How to Create a Human-Friendly Workplace in an Age of Automation

Three ways humans and machines can work together—to the benefit of organizations and their employees.

Careers

Take 5: The Case for Being More Authentic at Work

When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.

Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Digital advertising scientists study an online shopper.
Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

New board members interview with board of directors
Social Impact

How to Create a Diverse Board of Directors and Empower It to Thrive

Two experts share tips on expanding your candidate pool and ensuring that new members are heard.

Policy

The Business Case for Comprehensive Immigration Reform

Two economists propose a bipartisan immigration overhaul, with an eye towards the future of the labor force.

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.

Finance & Accounting

The Groucho Marx Theory of Efficient Markets

A finance professor argues that markets remain efficient only if enough people believe they are not.

Marketing

How Anger Can Help Us Make Better Decisions

Yes, you read that right: Sometimes being mad helps you focus on what you want.

Organizations

Numeric Performance Reviews Can Be Biased Against Women

The ten-point scale favors men in some situations. But a simple change to the rating system can level the playing field.

Organizations

What Makes a Corporate Board Member Most Influential?

New research explores what it takes for directors to drive big-picture strategic change at a company.

Innovation

The Appeal of Handmade in an Era of Automation

This excerpt from the book “The Power of Human” explains why we continue to equate human effort with value.