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Strategy

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

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Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

Innovation

How Has Covid-19 Shaped Scientists—and the Future of Science?

The global pandemic has changed how researchers work. The impacts will be felt for years.

Finance & Accounting

Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.

Companies will need to address employees’ needs differently going forward.

Marketing

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Entrepreneurship

Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.

Funds are flush with cash and ready to buy. But they’ll have competition.

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Organizations

6 Evidence-Based Strategies for Improving Diversity in Your Organization

“Trainings are only the beginning.” Here’s what to consider next.

woman standing on 1s and 0s
Operations

Looking to Further Digitize Your Operations? This Tool Can Help.

There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.

man holding green bond certificates
Finance & Accounting

How Green Are Green Bonds?

Large companies issuing green bonds may have more to do with interest rates than altruism.

Strategy

How to Design Contests That Motivate Employees

From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals.

Organizations

4 Ways Leaders Can Defend Their Organizations Against Cybersecurity Threats

Former NSA Director Adm. Michael Rogers on why your company could be a target—and what you should do about it.

Operations

How the Pandemic Will (and Won’t) Change Companies’ Operations

From stocking grocery store shelves to pricing plane tickets, here’s what to expect.

Marketing

When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors

New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.

Organizations

Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project

Organizations should be leery of putting high-status leaders beyond scrutiny.

Organizations

Companies Are Adding More Women to Their Boards. What’s Driving the Change?

“When your largest shareholders create a ruckus, you listen.”

Finance & Accounting

Bonds. Corporate Bonds.

Corporate bond markets have proven remarkably resilient during the pandemic—and companies with strong credit are poised to benefit.

Finance & Accounting

It’s Time for Central Banks to Start Issuing Their Own Digital Currencies. Yes, Even the Fed.

The case for why central banks and policymakers must jump in the race now or risk getting left behind.

Finance & Accounting

Bonds. Corporate Bonds.

Corporate bond markets have proven remarkably resilient during the pandemic—and companies with strong credit are poised to benefit.

Finance & Accounting

It’s Time for Central Banks to Start Issuing Their Own Digital Currencies. Yes, Even the Fed.

The case for why central banks and policymakers must jump in the race now or risk getting left behind.

diverse group of employees in glass-walled office
Organizations

How Leaders Can Truly Improve Diversity, Equity, and Inclusion in Their Organizations

Two professors share research-backed tips for rethinking your recruiting efforts and getting the most out of diversity training.

Marketing

Podcast: How to Tell Compelling Stories with Data Visualizations

On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

group of employees brainstorms with hourglass table
Innovation

Keep Brainstorming—Your Best Ideas Are Still to Come

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

hands holding up COVID vaccination cards
Operations

One Healthcare System’s Race to Distribute the COVID-19 Vaccine

A chief medical officer and a supply-chain expert discuss the nuances of the rollout.

Organizations

How Does a Polarized U.S. Move Beyond Its Current Conflicts?

A discussion about the psychology of group conflict, the risks of rampant misinformation, and the importance of resilient institutions.

Data Analytics

So Your Company Isn’t Getting the Most out of Analytics and AI. Here’s What to Do.

These tools have the possibility to transform your business. If you know how to harness them.

Finance & Accounting

How Useful Are ESG Ratings for Sustainable Investors?

These ratings are proliferating. Now there may be a better way to assess them.

Innovation

The Pandemic Could Accelerate Job Automation—and Inequality

Consequences for workers and cities could be bleak.

Innovation

Podcast: How Can We Ramp Up Innovation?

On this episode of The Insightful Leader: what the data say about successful entrepreneurs and the types of policies that best support them.

Operations

2 Ways to Improve Rideshares for Drivers and Customers

Research suggests there are ways to reduce costs and emissions, as well as help customers get picked up more quickly.

Marketing

TV Advertising Is Usually Not Worth It

Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

Repairmen remove film projector install digital projector
Marketing

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

executive describes sustainable investments
Finance & Accounting

Understanding the Rapidly Evolving World of Sustainable Finance

It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.

Marketing

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Customer in store checks out new products
Innovation

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Finance & Accounting

Rules to Limit Short-Term Trading Can Have Unintended Consequences

New research suggests that regulators should instead focus on broader investor access to information.

Finance & Accounting

Does GameStop Signal the End of Short Selling as We Know It?

A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.