Finance & Accounting
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Marketing
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Marketing
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Careers
Nobel Prize Winners—They’re Just Like Us!
The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.
Marketing
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Social Impact
How to Create a Diverse Board of Directors and Empower It to Thrive
Two experts share tips on expanding your candidate pool and ensuring that new members are heard.
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Take 5: What You May Not Know about Advertising
Research reveals how ads can affect shopping behavior, elections, and even our health.
Finance & Accounting
The Groucho Marx Theory of Efficient Markets
A finance professor argues that markets remain efficient only if enough people believe they are not.
Marketing
How Anger Can Help Us Make Better Decisions
Yes, you read that right: Sometimes being mad helps you focus on what you want.
Organizations
Numeric Performance Reviews Can Be Biased Against Women
The ten-point scale favors men in some situations. But a simple change to the rating system can level the playing field.
Innovation
The Appeal of Handmade in an Era of Automation
This excerpt from the book “The Power of Human” explains why we continue to equate human effort with value.
Innovation
Artificial Intelligence Is Improving How Companies Do Business
Here are four of the most significant trends.
Strategy
Take 5: How to Increase Your Office's Productivity
Research-backed tips for improving workflows and discouraging slacking.
Organizations
Most Employees Retaliate If They're Slighted at Work
Here’s how managers can break the cycle of office conflict.
Innovation
AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.
Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.
Organizations
How Family Businesses Can Adapt for the Next Generation
Five tips for staying relevant—and successful—as an “enterprising family.”
Policy
We’re at a Data Privacy Crossroads. Where Do We Go From Here?
What individuals, regulators, and companies need to consider as we live more of our lives online.
Organizations
How Family Businesses Can Adapt for the Next Generation
Five tips for staying relevant—and successful—as an “enterprising family.”
Policy
We’re at a Data Privacy Crossroads. Where Do We Go From Here?
What individuals, regulators, and companies need to consider as we live more of our lives online.
Policy
Do High Local Taxes Really Hurt Economic Growth?
Corporate incentives and low tax rates are supposed to make a city more business-friendly. An economist explains why that’s often not the case.
Marketing
Take 5: The Psychology of Healthy Eating
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Leadership
For Teams, What Matters More: Raw Talent or a History of Success Together?
A study of professional sports teams suggests that one factor is clearly more important, but the best teams combine them both.
Organizations
Could Bringing Your “Whole Self” to Work Curb Unethical Behavior?
Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.
Finance & Accounting
What Causes Stock Market Swings?
Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.
Entrepreneurship
Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.
The startup had a popular business model and positive press. Its founder explains why it still failed.
Marketing
How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
Marketing
The Dos and Don’ts of Repositioning Your Brand
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
Marketing
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Marketing
A Surprisingly Simple Way to Encourage Customers to Take a Risk
How certain kinds of visuals can inspire people to be more adventurous.
Finance & Accounting
A Comprehensive Model for Building Winning Stock Portfolios
Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”
Marketing
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Innovation
Podcast: Unleash Your Inner Designer
You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.
Organizations
Take 5: Cultivating Empathy in the Workplace
What to understand about this critical, but surprisingly complex, trait.
Marketing
What You Need to Know about the Newest Frontier of Brand Storytelling
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Policy
Do Police Body Cameras Provide an Impartial Version of Events?
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Organizations
Bias in Organizations May Not Just Come from the Top
Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.
Finance & Accounting
Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s
With employers shifting away from pensions, there’s an urgent need for improved financial literacy.