Entrepreneurship
5 Tips for Pitching Your Startup to Investors
“Make your first 30 seconds count,” and other advice from a seasoned venture capitalist.
Organizations
The Psychology Behind Conflict—and When It Can Be Harnessed for Good
A conversation about the role conflict plays in organizations and communities.
Organizations
Your Work Friends and Enemies Are Affecting Your Performance
A look at social triangles among day traders shows that profits increased under certain combinations of friend and foe.
Healthcare
Do Doctors Who Supervise Residents Spend Less Time with Patients?
Data from two ERs suggest that patients at teaching hospitals aren’t losing out on face time with senior physicians.
Finance & Accounting
Predicting Exchange Rates Is Hard. Could Dusting Off an Old Technique Help?
Investors take note: the “real exchange rate” may be a more accurate long-term forecaster than economists thought.
Finance & Accounting
How a Cash Crunch in India Led to the Widespread Adoption of E-Pay Technology
The rapid spread of a fintech app offers lessons for companies and policymakers.
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Organizations
How One Colorado Tech Firm Is Helping to Shape the Cannabis Industry
The key has been serving growers and retailers—as well as regulators.
Marketing
Take 5: How to Be a Savvy Holiday Shopper
Kellogg researchers explain the psychology of consumer decision-making.
Podcast Organizations
Podcast: How You Should Divvy Up Work between People and Machines
On this episode of The Insightful Leader: strategies for building a happier, more productive workplace.
Economics
Two Ways the Economy Could Have Recovered Faster after the Great Recession
Doubling down on these monetary policies could help combat future financial crises.
Operations
A Simple Way to Make Your Customers More Satisfied with Their Deliveries
Hint: It comes down to when you send status updates.
Leadership
Why Your Next Brainstorm Should Begin with an Embarrassing Story
This counterintuitive exercise can spark creativity.
Leadership
Podcast: Can a Little Embarrassment Make Your Team More Creative?
On this episode of The Insightful Leader: new research suggests an unusual icebreaker to try at your next brainstorming session.
Marketing
Entrepreneurs, Don’t Let Branding Become an Afterthought
Start defining your brand strategy on day one. Your future self will thank you.
Organizations
Why You Should Skip the Easy Wins and Tackle the Hard Task First
New research shows that you and your organization lose out when you procrastinate on the difficult stuff.
Leadership
How Business Leaders Can Prepare for a Cyberattack
The former head of U.S. Cyber Command explains why any company can be a target.
Organizations
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.
Leadership
How Business Leaders Can Prepare for a Cyberattack
The former head of U.S. Cyber Command explains why any company can be a target.
Organizations
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.
Economics
India’s Economy Is Slowing Down. What Happens Next?
The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.
Marketing
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Marketing
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Organizations
How to Create a Human-Friendly Workplace in an Age of Automation
Three ways humans and machines can work together—to the benefit of organizations and their employees.
Careers
Take 5: The Case for Being More Authentic at Work
When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.
Finance & Accounting
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Marketing
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Marketing
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Careers
Nobel Prize Winners—They’re Just Like Us!
The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.
Marketing
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Social Impact
How to Create a Diverse Board of Directors and Empower It to Thrive
Two experts share tips on expanding your candidate pool and ensuring that new members are heard.
Policy
The Business Case for Comprehensive Immigration Reform
Two economists propose a bipartisan immigration overhaul, with an eye towards the future of the labor force.
Take 5: What You May Not Know about Advertising
Research reveals how ads can affect shopping behavior, elections, and even our health.
Finance & Accounting
The Groucho Marx Theory of Efficient Markets
A finance professor argues that markets remain efficient only if enough people believe they are not.
Marketing
How Anger Can Help Us Make Better Decisions
Yes, you read that right: Sometimes being mad helps you focus on what you want.
Organizations
Numeric Performance Reviews Can Be Biased Against Women
The ten-point scale favors men in some situations. But a simple change to the rating system can level the playing field.
Organizations
What Makes a Corporate Board Member Most Influential?
New research explores what it takes for directors to drive big-picture strategic change at a company.
Innovation
The Appeal of Handmade in an Era of Automation
This excerpt from the book “The Power of Human” explains why we continue to equate human effort with value.