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Finance & Accounting

Can Investors Create Profitable Trading Strategies Based on Academic Findings?

It hasn’t been clear if information from the ivory tower translates to the trading-room floor. A new study tackles the question by looking at research on earnings announcements.

Finance & Accounting

Apple’s Inflation Problem

The company faces a “double whammy” due to its cash hoarding.

Marketing

For Brands, Perfection Is Out and Authenticity Is In

“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”

Marketing

The Psychological Factor That Helps Shape Our Moral Decision-Making

We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.

Economics

Why Are U.S. Companies Hoarding So Much Cash?

More than anything else, it comes down to taxes.

Strategy

Be a Better Negotiator by Having a “BATNA”

Understand where you’re going when you can’t get to yes.

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Marketing

To Boost Engagement, News Orgs Need to Reconsider the Click

Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.

sparsely populated office
Organizations

Is a Four-Day Workweek Right for Your Company?

There’s a reason more and more organizations are considering this option.

Podcast Strategy

Podcast: How to Design Incentives That Motivate Employees

On this episode of The Insightful Leader, we learn why it’s not always as simple as handing out a performance bonus.

Marketing

We React Differently to Paper vs. Digital Requests

Our willingness to act virtuously changes depending on how we’re asked.

Leadership

3 DEI Leadership Lessons from Ketanji Brown Jackson’s Supreme Court Nomination

Studying Biden’s nomination process can help leaders “better connect their creeds and their deeds.”

Data Analytics

How Gig Workers Push Back Against Their “Digital Boss”

Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.

Strategy

What Does the Invasion of Ukraine Mean for Cybersecurity?

Former NSA director Michael Rogers discusses the implications for companies.

Finance & Accounting

Meme Trading Is Not Dead—It Will Continue to Rile Markets

Investors are going to continue using social media to gain a trading edge.

Organizations

A DEI Reading List

Many organizations want to build a workplace that works for everyone. But simply wanting DEI efforts to succeed isn't enough; companies must take a systematic approach to ensuring that they succeed. Read on for some of our favorite advice from Kellogg faculty about the biases that hold diversity efforts back, and how organizations can combat them.

Marketing

Why Are Super Bowl Ads a Spectator Sport?

With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe

Entrepreneurship

How to Talk About Selling Your Startup without Causing Everyone to Panic

An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.

Marketing

Why Are Super Bowl Ads a Spectator Sport?

With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe

Entrepreneurship

How to Talk About Selling Your Startup without Causing Everyone to Panic

An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.

Finance & Accounting

Would Housing Cost Less If It Were Easier to Build New Homes? Surprisingly, Not Much.

A new study suggests that supply and demand are only part of a complex problem.

Organizations

Hoping to Drive Social Change at Work? Here’s a Tip.

Certain social movement hashtags and labels could turn off the allies you want to recruit.

Organizations

What the Psychology of Resilience Can Tell Us About Enduring the Pandemic

Plus, what organizations can do to help their employees cope.

Organizations

The Robots Are Not Coming

Those predictions of a robot takeover may not come to fruition.

a group of coworkers play frisbee on a zoom call
Organizations

3 Best Practices for Virtual Meetings

Make your next Zoom session less exhausting and more inspiring.

people in 1967 and 2022 react to advertising
Marketing

How Has Marketing Changed over the Past Half-Century?

Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.

Organizations

It May Be Time to Reconsider That Noncompete Agreement

Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.

Finance & Accounting

SPACs: What You Don’t Understand Can Cost You Money

A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors.

Economics

When a Bunch of Economists Look at the Same Data, Do They All See It the Same Way?

Not at all, according to a recent study, which showed just how much noise can be introduced by researchers’ unique analytical approaches.

Marketing

Does Distance Make the Consumer’s Heart Grow Fonder?

New research finds that how far we’re standing from a product changes what we think of it.

Finance & Accounting

Take 5: What Good Does It Do a Company to Do Good?

Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.

Data Analytics

Podcast: Why You Need a Working Knowledge of AI

Business leaders can’t rely solely on data scientists to get the job done. Learn more on this episode of The Insightful Leader.

person assembling powerpoint presentation
Data Analytics

Do People Really Understand Your Data Visualizations?

Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?

group of executives ringing opening bell at stock market
Organizations

3 Tips for Taking Your Family Business Public

Navigate this decision carefully, and you could have the best of both worlds.

parent chasing child in rainstorm
Organizations

Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?

A new study looks at what happens when parental and professional identities collide.

Marketing

The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.

Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.

Economics

Can Larger Loans Help Small Firms Grow?

Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.