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Marketing

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

two people fishing on a pier
Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

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Podcast Innovation

Podcast: Got a Great Idea? Here's How to Get People on Board.

On this episode: You’re going to have to do more than sell it.

employees feel included in eqitable workplace
Data Analytics

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

customer at cannabis dispensary looks at product selection
Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

Data Analytics

Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.

These systems can create an “invisible cage” for freelancers.

Organizations

How One Startup Is Approaching Its Return to the Office

Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.

Strategy

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

Innovation

How Has Covid-19 Shaped Scientists—and the Future of Science?

The global pandemic has changed how researchers work. The impacts will be felt for years.

Finance & Accounting

Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.

Companies will need to address employees’ needs differently going forward.

Marketing

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Organizations

Do Diverse Hiring Committees Choose More Diverse Leaders?

The answer comes down to organizational culture.

Marketing

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Organizations

Do Diverse Hiring Committees Choose More Diverse Leaders?

The answer comes down to organizational culture.

Organizations

6 Evidence-Based Strategies for Improving Diversity in Your Organization

“Trainings are only the beginning.” Here’s what to consider next.

Entrepreneurship

Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.

Funds are flush with cash and ready to buy. But they’ll have competition.

Operations

Looking to Further Digitize Your Operations? This Tool Can Help.

There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.

Finance & Accounting

How Green Are Green Bonds?

Large companies issuing green bonds may have more to do with interest rates than altruism.

Strategy

How to Design Contests That Motivate Employees

From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals.

an office cubicle is protected by a moat and drawbridge and other security devices
Organizations

4 Ways Leaders Can Defend Their Organizations Against Cybersecurity Threats

Former NSA Director Adm. Michael Rogers on why your company could be a target—and what you should do about it.

employees unload pallets from a truck using hand carts
Operations

How the Pandemic Will (and Won’t) Change Companies’ Operations

From stocking grocery store shelves to pricing plane tickets, here’s what to expect.

Marketing

When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors

New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.

three desks on podium with employees working.
Organizations

Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project

Organizations should be leery of putting high-status leaders beyond scrutiny.

Organizations

Companies Are Adding More Women to Their Boards. What’s Driving the Change?

“When your largest shareholders create a ruckus, you listen.”

Finance & Accounting

Bonds. Corporate Bonds.

Corporate bond markets have proven remarkably resilient during the pandemic—and companies with strong credit are poised to benefit.

Finance & Accounting

It’s Time for Central Banks to Start Issuing Their Own Digital Currencies. Yes, Even the Fed.

The case for why central banks and policymakers must jump in the race now or risk getting left behind.

diverse group of employees in glass-walled office
Organizations

How Leaders Can Truly Improve Diversity, Equity, and Inclusion in Their Organizations

Two professors share research-backed tips for rethinking your recruiting efforts and getting the most out of diversity training.

Marketing

Podcast: How to Tell Compelling Stories with Data Visualizations

On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

group of employees brainstorms with hourglass table
Innovation

Keep Brainstorming—Your Best Ideas Are Still to Come

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

hands holding up COVID vaccination cards
Operations

One Healthcare System’s Race to Distribute the COVID-19 Vaccine

A chief medical officer and a supply-chain expert discuss the nuances of the rollout.