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Explore Our Coronavirus Coverage
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Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Innovator and robot
Innovation

How to Ramp Up Innovation in the U.S.

From venture capital to immigration law, “we’re leaving an enormous amount on the table.”

Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

Finance & Accounting

Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?

Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.

Innovation

5 Ways Established Companies Can Overcome Internal Hurdles to Innovation

Narrow the scope of your brainstorming sessions. And find the right champion for your project.

Operations

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.

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Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

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Organizations

5 Ways to Improve Diversity Training, According to a New Study

All too often, these programs are ineffective and short-lived. But they don’t have to be.

Podcast

Podcast: A 3-Step Process for Selling (Anything) Virtually

Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.

Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Innovation

Why Do Some People Succeed after Failing, While Others Continue to Flounder?

A new study dispels some of the mystery behind breakthrough success.

Organizations

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

Finance & Accounting

Should Local Governments Be Offering Tax Credits to Angel Investors?

New research casts doubt on whether these incentives actually spur innovation and economic growth.

Innovation

Meet Adam, the “Scientist” Who Never Sleeps

An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.

Organizations

One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees

New practices are more likely to be embraced if they aren’t dictated from the top.

hospital administrators and doctors design protocols
Organizations

One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees

New practices are more likely to be embraced if they aren’t dictated from the top.

cat photos
Data Analytics

Video: How Bias Creeps into AI when Businesses Aren’t Looking

A quick explainer on what happens if you aren’t thoughtful about the data you use.

Marketing

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

Finance & Accounting

Airlines and COVID-19: The Turbulence Ahead

With demand still down and debts mounting, the industry looks ahead.

Organizations

What Companies Can Do to Encourage Compliance with COVID Safety Measures

Tips for thinking through “friction points” and making new habits stick.

Finance & Accounting

What’s Next for Real Estate Markets?

As the pandemic continues to upend how we live, work, and play, the future of residential and commercial markets remains very much in flux.

Organizations

How Family Business Owners Can Step Up During A Crisis

In uncertain times, businesses need to adapt. Their owners may have to as well.

Immigrant CEO welcomes new hires
Entrepreneurship

Immigrants to the U.S. Create More Jobs than They Take

A new study finds that immigrants are far more likely to found companies—both large and small—than native-born Americans.

Family business weathers crisis
Entrepreneurship

Family Businesses Are Experiencing the COVID-19 Crisis in Unique Ways

Lower debt, diversified portfolios, and longer-term horizons may be shielding family firms from the existential threats facing many other businesses.

A small town with a tech startup
Innovation

Could a Small City Become the Next Silicon Valley? It’s Unlikely.

New research suggests that there’s a population tipping point for supporting a booming tech industry.

Finance & Accounting

How Credit Ratings Are Shaping Governments’ Responses to Covid-19

To fund pandemic-related spending, governments around the world will need to take on more debt. If they can.

Marketing

How Anticipation Warps Our Sense of Time

Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.

Social Impact

Why Well-Meaning NGOs Sometimes Do More Harm than Good

Studies of aid groups in Ghana and Uganda show why it’s so important to coordinate with local governments and institutions.

Innovation

3 Steps for Reimagining Your Business for a Post-COVID World

The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.

two assembly line teams compete
Strategy

To Find the Best Incentives for Employees, Start with a Simple A/B Test

Keeping people motivated can be tough. New research shows that a simple experiment can lead to big productivity gains.

Data Analytics

How AI Can Help Weed Out Faulty Scientific Research

Solid science is more important than ever, yet experts often struggle to predict which studies will replicate. Artificial intelligence could do the job better.

Innovation

Recessions Can Stifle Product Innovation for Years

To keep companies innovating through the current recession, they will need greater access to credit.