Marketing
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Innovation
How to Ramp Up Innovation in the U.S.
From venture capital to immigration law, “we’re leaving an enormous amount on the table.”
Marketing
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Finance & Accounting
Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?
Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.
Innovation
5 Ways Established Companies Can Overcome Internal Hurdles to Innovation
Narrow the scope of your brainstorming sessions. And find the right champion for your project.
Operations
Are “Menu Costs” Messing Up Your Supply Chain?
When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.
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Marketing
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Organizations
5 Ways to Improve Diversity Training, According to a New Study
All too often, these programs are ineffective and short-lived. But they don’t have to be.
Podcast
Podcast: A 3-Step Process for Selling (Anything) Virtually
Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.
Marketing
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Innovation
Why Do Some People Succeed after Failing, While Others Continue to Flounder?
A new study dispels some of the mystery behind breakthrough success.
Marketing
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Organizations
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
Finance & Accounting
Should Local Governments Be Offering Tax Credits to Angel Investors?
New research casts doubt on whether these incentives actually spur innovation and economic growth.
Innovation
Meet Adam, the “Scientist” Who Never Sleeps
An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.
Organizations
One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees
New practices are more likely to be embraced if they aren’t dictated from the top.
Marketing
Feeling Down? Simply Daydreaming about Something Fun Won’t Help.
But taking action could lift your spirits.
Organizations
One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees
New practices are more likely to be embraced if they aren’t dictated from the top.
Marketing
Feeling Down? Simply Daydreaming about Something Fun Won’t Help.
But taking action could lift your spirits.
Data Analytics
Video: How Bias Creeps into AI when Businesses Aren’t Looking
A quick explainer on what happens if you aren’t thoughtful about the data you use.
Marketing
How the Specter of Contagious Disease Changes What We Want to Eat
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
Finance & Accounting
Airlines and COVID-19: The Turbulence Ahead
With demand still down and debts mounting, the industry looks ahead.
Organizations
What Companies Can Do to Encourage Compliance with COVID Safety Measures
Tips for thinking through “friction points” and making new habits stick.
Finance & Accounting
What’s Next for Real Estate Markets?
As the pandemic continues to upend how we live, work, and play, the future of residential and commercial markets remains very much in flux.
Organizations
How Family Business Owners Can Step Up During A Crisis
In uncertain times, businesses need to adapt. Their owners may have to as well.
Entrepreneurship
Immigrants to the U.S. Create More Jobs than They Take
A new study finds that immigrants are far more likely to found companies—both large and small—than native-born Americans.
Finance & Accounting
Tesla’s Stock Offering: Not Their First nor Their Last
Here’s why they’re at it again.
Entrepreneurship
Family Businesses Are Experiencing the COVID-19 Crisis in Unique Ways
Lower debt, diversified portfolios, and longer-term horizons may be shielding family firms from the existential threats facing many other businesses.
Innovation
Could a Small City Become the Next Silicon Valley? It’s Unlikely.
New research suggests that there’s a population tipping point for supporting a booming tech industry.
Finance & Accounting
How Credit Ratings Are Shaping Governments’ Responses to Covid-19
To fund pandemic-related spending, governments around the world will need to take on more debt. If they can.
Marketing
How Anticipation Warps Our Sense of Time
Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.
Social Impact
Why Well-Meaning NGOs Sometimes Do More Harm than Good
Studies of aid groups in Ghana and Uganda show why it’s so important to coordinate with local governments and institutions.
Operations
From PPE to Denim and Beer, Here’s What the Pandemic Is Teaching Us about Supply Chains
Five lessons from Kellogg Professor Marty Lariviere.
Innovation
3 Steps for Reimagining Your Business for a Post-COVID World
The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.
Strategy
To Find the Best Incentives for Employees, Start with a Simple A/B Test
Keeping people motivated can be tough. New research shows that a simple experiment can lead to big productivity gains.
Data Analytics
How AI Can Help Weed Out Faulty Scientific Research
Solid science is more important than ever, yet experts often struggle to predict which studies will replicate. Artificial intelligence could do the job better.
Innovation
Recessions Can Stifle Product Innovation for Years
To keep companies innovating through the current recession, they will need greater access to credit.