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A magazine of research and ideas from the
faculty of the Kellogg School of Management
Business Insights

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Player for one cricket team stripping off uniform to reveal other team's uniform.
June 1, 2025

The Upside of Recruiting Your Rivals

Teams that acquire players from their competitors gain an advantage that goes beyond pure skill.

illustration of person in grocery weighing a bag of apples on a scale that is measuring their credit score
June 1, 2025

No Credit History? No Problem.

A new type of score looks at people’s shopping behaviors and utility payments to determine their eligibility for loans and credit cards.

Blue-green silhouettes of sailing ships on an ocean swell, their shadows create circuit board patterns in the water. Background is a pink cloudy sky.
June 1, 2025

The AI Tidal Wave Doesn’t Have to Drown Workers

As AI replaces job responsibilities, it creates just as many opportunities, new research shows.

A woman in a lab coat presses a button on a purple vending machine containing various items including shoes, a toaster, a video game controller, and a hypodermic needle.
May 28, 2025

When Experts Pivot, They Pay a Price

“It’s not like we can’t enter a new area and hit a home run, but there’s just a far, far lower chance of that happening.”

illustration of person rowing on anthropomorphic exercise machine
May 1, 2025

Meet Mr. Treadmill, Your Workout Buddy

Need some extra motivation to reach your fitness goals? Anthropomorphizing objects can help, new research shows.

illustration of man viewing images on computer monitor and pushing red or green button to signal real or fake.
May 1, 2025

When Put to the Test, Are We Any Good at Spotting AI Fakes?

For the most part, yes! And the more we look, the better we get.

illustration of a person in three panels moving from anger to thoughtfulness to acceptance
May 1, 2025

Do Gut Feelings Change Over Time?

New research challenges the long-held belief that unconscious attitudes are set in stone.

illustration of boss trying to incentivize disinterested workers with cash
May 1, 2025

How Higher Pay Incentives Can Backfire

While increasing bonuses and commission rates might seem like a good idea, doing so can inadvertently harm the quality of an organization’s workforce.

illustration of delivery room where one doctor is looking around a screen at another.
April 11, 2025

Our Colleagues’ Decisions May Influence Us More Than We Realize

The effect of peer influence “raises some interesting and potentially troubling questions about the nature of expertise and decision-making.”

illustration of hands holding phone with handyman inside holding pliers and adjusting wires.
April 1, 2025

The Hidden Cost of Successful Experiments

As companies innovate, the resulting complexity makes further growth more challenging.

person looking at social media app on phone, with hand hovering over "follow back" button.
April 1, 2025

Why That “Follow-Back” on Social Media Is Not Guaranteed

Regardless of their political ideology, people are less likely to follow back users from certain racial groups.

Illustration of paper delivery boy on bicycle tossing newspaper onto porch
April 1, 2025

How America’s News Diet Went from Local to National

While many view the internet as the death knell of local print journalism, the unraveling started decades earlier—with the rise of television.

twins at car dealer attempting to get car loans.
April 1, 2025

The Ripple Effect of an Uneven Credit Market

From freelancers to independent contractors, people who rely on temporary work are less likely to get loans and achieve life milestones.

illustration of team in strategy meeting with boss holding hands over his mouth.
March 28, 2025

The Case for Muting the Boss

When discussing business strategy, leaders should leave room for new voices, who could spur the next big idea.

A person watches direct-to-consumer TV drug advertising.
March 28, 2025

Build a Successful B2B Business by First Engaging Consumers

Take the backroad to a B2B business model by stimulating demand from the bottom up.

coffee shop employee scanning a customer's card while manager reads email behind him
March 4, 2025

Why Small Firms Take a Pass on Profitable Opportunities

And how they can be encouraged to buy in.

illustration of person in office wearing oversized bowtie to satirize fellow employee, who looks on from around a wall.
March 1, 2025

Does Satire Soften the Blow of Criticism?

Quite the opposite, in fact, even if it comes in the form of humorous memes, videos, or headlines.

group of employees wearing mardi gras masks in office.
March 1, 2025

How to Encourage Authenticity at Work

The right conditions can help people, particularly those from marginalized groups, feel more comfortable with expressing their true selves.

illustration of employee entering office leaving medieval shield in entryway.
March 1, 2025

5 Ways Business Leaders Can Address Implicit Bias

“Inclusive leadership is actually an intrinsic goal that most people have, regardless of their politics.”

analyst sitting at desk watching stock volatility index
March 1, 2025

2 New Indices to Measure Stock Market Volatility

Unlike the VIX, these indices—SPOTVOL and LTV—distinguish between day-to-day volatility and investor fears of a “black swan” event.

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