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![football flying through the air with binary code in its wake](/imager/clientcontent/449349/Full_0724_NFL_Data_Still_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/449349/Full_0724_NFL_Data_Still_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/449349/Full_0724_NFL_Data_Still_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 25, 2024
4 Leadership Lessons from the NFL’s Chief Data Officer
Here’s how the league is going deep on AI, from addressing player safety to fine-tuning fan marketing.
Joel K. Shapiro and Paul Ballew
![man on girder of under-construction skyscraper reaching for dangling carrot](/imager/clientcontent/444170/Full_0724_incentives_risk_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/444170/Full_0724_incentives_risk_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/444170/Full_0724_incentives_risk_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 24, 2024
Is Your Team Playing It Too Safe?
Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.
Hector Chade and Jeroen Swinkels
![inventors bring lightbulbs to a factory](/imager/clientcontent/322743/Full_0922_innovation_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/322743/Full_0922_innovation_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/322743/Full_0922_innovation_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 6, 2024
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
David Schonthal
![kid holding up apple while ice cream melts on table in front of them.](/imager/clientcontent/418795/Full_0724_Kids_Food_preferences_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/418795/Full_0724_Kids_Food_preferences_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/418795/Full_0724_Kids_Food_preferences_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 3, 2024
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Michal Maimaran
![three people order ice cream that personalized advertisements recommend](/imager/clientcontent/414701/Full_0724_AI_marketing_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/414701/Full_0724_AI_marketing_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/414701/Full_0724_AI_marketing_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 1, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
![formerly incarcerated person working in front of his newly opened flower shop](/imager/clientcontent/415810/Full_0724_after_incarceration_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/415810/Full_0724_after_incarceration_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/415810/Full_0724_after_incarceration_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 1, 2024
After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.
Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.
Kylie Hwang and Damon Phillips
![man blowing up a balloon with an A on it and deflating a balloon with a B on it](/imager/clientcontent/409003/Full_0624_a-b-testing_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/409003/Full_0624_a-b-testing_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/409003/Full_0624_a-b-testing_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 1, 2024
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Vikas Deep, Achal Bassamboo and Sandeep Kumar Juneja
![person reaching through a computer screen to peel the face off of a politician in a deepfake advertisement](/imager/clientcontent/409002/Full_0624_deepfakes_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/409002/Full_0624_deepfakes_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/409002/Full_0624_deepfakes_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
July 1, 2024
How to Spot Political Deepfakes
AI literacy—and a healthy dose of human intuition—can take us pretty far.
Matthew Groh
![brainstorming meeting with people and AI computers](/imager/clientcontent/409100/Full_0624_AI_collaboration_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/409100/Full_0624_AI_collaboration_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/409100/Full_0624_AI_collaboration_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 18, 2024
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Jacob D. Teeny
![miniature scientist with pompoms stands in journal while full-sized scientists look on.](/imager/clientcontent/412001/Full_0624_grant_language_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/412001/Full_0624_grant_language_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/412001/Full_0624_grant_language_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 11, 2024
Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.
“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”
Hao Peng, Huilian Sophie Qiu, Henrik Barslund Fosse and Brian Uzzi
![](/imager/clientcontent/410475/Full_0624_retail-return_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/410475/Full_0624_retail-return_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/410475/Full_0624_retail-return_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 1, 2024
It’s Painful to Spend Money—Unless It’s a Refund
New research shows why it feels different to spend the money we get back after returning a product.
Ata Jami
![maids cleaning apartments](/imager/clientcontent/409101/Full_0624_maids_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/409101/Full_0624_maids_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/409101/Full_0624_maids_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 1, 2024
Everyone Wants to Ditch the Middleman. Or Do They?
Not always, according to surprising new evidence from an app connecting housekeepers to clients.
Ekaterina Astashkina, Robert L. Bray, Ruslan Momot and Marat Salikhov
![Entrepreneur in a romper pitches new idea.](/imager/clientcontent/132368/RomperEntrepreneur_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/132368/RomperEntrepreneur_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/132368/RomperEntrepreneur_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 1, 2024
How to Talk About What You Do (without Being Boring)
The key is not to say too much—or too little. Here are some exercises to get you started.
Craig Wortmann
![people at opposing desks, one in an apartment and another in an office setting](/imager/clientcontent/409005/Full_0624_hybrid-work_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/409005/Full_0624_hybrid-work_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/409005/Full_0624_hybrid-work_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
June 1, 2024
Can Your Company Do Hybrid Better?
There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.
Benjamin Friedrich
![gamer gaming at a computer](/imager/clientcontent/392445/Full_0324_Influencers_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/392445/Full_0324_Influencers_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/392445/Full_0324_Influencers_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
May 14, 2024
Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?
Probably not—with a few notable exceptions.
Yufeng Huang and Ilya Morozov
![Person in grocery store with credit overlays to various items.](/imager/clientcontent/405817/Full_0424_credit-worthiness_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/405817/Full_0424_credit-worthiness_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/405817/Full_0424_credit-worthiness_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
May 1, 2024
The Clues to Creditworthiness Hiding in Your Grocery Cart
Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.
Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson
![younger employee looking disappointedly at paycheck.](/imager/clientcontent/403339/Full_0524_Younger_Workers_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/403339/Full_0524_Younger_Workers_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/403339/Full_0524_Younger_Workers_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
May 1, 2024
The Gender Pay Gap Remains Stubbornly in Place. Why?
A partial explanation comes from a seemingly separate phenomenon: the plight of younger workers.
Jaime Arellano-Bover, Nicola Bianchi, Salvatore Lattanzio and Matteo Paradisi
![director in chair seated between film camera and digital camera scratching head.](/imager/clientcontent/404355/Full_0524_Tech_Adoption_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/404355/Full_0524_Tech_Adoption_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/404355/Full_0524_Tech_Adoption_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
May 1, 2024
Who Takes a Risk on New Technology?
In Hollywood, new directors were more likely than veterans to embrace digital cameras—a finding that showcases how individuals’ career concerns shape tech adoption.
Grant Goehring, Filippo Mezzanotti and S. Abraham Ravid
![A woman maintains close connections and friendships throughout her career thus avoiding regret down the line.](/imager/clientcontent/35532/Roese_friendships_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/35532/Roese_friendships_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/35532/Roese_friendships_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
May 1, 2024
Are Your Individual Contributors Feeling Isolated?
A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.
Florian Zettelmeyer
![illustration of person at desk with voting ballot and stack of books about voting and policy.](/imager/clientcontent/405044/Full_0524_decision_information_ed70ba7fff77c9fd60c2624db9acdf1d.jpg 600w, /imager/clientcontent/405044/Full_0524_decision_information_9c164550f17b68a3a905c55008f1b636.jpg 300w, /imager/clientcontent/405044/Full_0524_decision_information_2ea97daf9584eb0a9356116bfb5b61d0.jpg 25w)
April 22, 2024
How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.
When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.
Galen Bodenhausen and Michalis Mamakos
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The Insightful Leader
July 22, 2024 · 49:33 minutes
July 15, 2024 · 26:04 minutes