Innovation
Artificial Intelligence Is Improving How Companies Do Business
Here are four of the most significant trends.
Strategy
Take 5: How to Increase Your Office’s Productivity
Research-backed tips for improving workflows and discouraging slacking.
Policy
We’re at a Data Privacy Crossroads. Where Do We Go From Here?
What individuals, regulators, and companies need to consider as we live more of our lives online.
Organizations
Most Employees Retaliate If They’re Slighted at Work
Here’s how managers can break the cycle of office conflict.
Innovation
AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.
Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.
Organizations
How Family Businesses Can Adapt for the Next Generation
Five tips for staying relevant—and successful—as an “enterprising family.”
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Marketing
Take 5: The Psychology of Healthy Eating
Opting for a salad instead of a steak can be hard. Research from Kellogg can help.
Leadership
For Teams, What Matters More: Raw Talent or a History of Success Together?
A study of professional sports teams suggests that one factor is clearly more important, but the best teams combine them both.
Organizations
Could Bringing Your "Whole Self" to Work Curb Unethical Behavior?
Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.
Finance & Accounting
What Causes Stock Market Swings?
Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.
Entrepreneurship
Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.
The startup had a popular business model and positive press. Its founder explains why it still failed.
Marketing
The Dos and Don’ts of Repositioning Your Brand
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
Marketing
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Marketing
A Surprisingly Simple Way to Encourage Customers to Take a Risk
How certain kinds of visuals can inspire people to be more adventurous.
Finance & Accounting
A Comprehensive Model for Building Winning Stock Portfolios
Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”
Marketing
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Innovation
Podcast: Unleash Your Inner Designer
You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.
Marketing
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Innovation
Podcast: Unleash Your Inner Designer
You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.
Organizations
Take 5: Cultivating Empathy in the Workplace
What to understand about this critical, but surprisingly complex, trait.
Marketing
What You Need to Know about the Newest Frontier of Brand Storytelling
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Policy
Do Police Body Cameras Provide an Impartial Version of Events?
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Organizations
Bias in Organizations May Not Just Come from the Top
Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.
Entrepreneurship
You Just Bought a Small Business. Now It’s Time to Lead.
Four tips for tackling the unique challenges of entrepreneurship through acquisition.
Finance & Accounting
Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s
With employers shifting away from pensions, there’s an urgent need for improved financial literacy.
Strategy
For Companies Worried About a Trade War, the Time to Act Is Now
A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.
Data Analytics
To Improve Customer Experience, Embrace the Outliers in Your Data
Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.
Leadership
Podcast: Great Leaders Ask, “What Really Matters?”
Former Fortune 500 CEO Harry Kraemer discusses how knowing and acting on your values can guide you through a crisis.
Organizations
Climate Change Is Transforming the Economy. How Will Your Company Adapt?
“Until organizations learn to internalize the threat, they’re in danger of falling behind.”
Organizations
Take 5: How to Build a Collaborative Workplace
Simple strategies for reaping the benefits of collaboration.
Marketing
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.
Organizations
Podcast: Revenge of the Customer Service Rep
Why employees sabotage customers, and what companies can do about it.
Marketing
How Tech Giant SAP Built Its Brand with Help from Employee Stories
A conversation with CMO Alicia Tillman.
Organizations
Worried Your Employees Are Slacking? Rethink How You Pay Them.
A new study reveals the optimal incentive system, and it’s surprisingly simple.
Operations
Why First Come, First Served Isn’t Always the Best Approach to Customer Service
Is it time to give impatient people their own line?
Data Analytics
How to Build Artificial Intelligence That Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Innovation
How Much Does Innovation Drive Economic Growth?
A study of millions of patents lifts the veil on how new ideas influence productivity.