Marketing
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Marketing
7 Sins of the Creative Brief
Why having a bad creative brief—or no brief at all—can sink an advertising campaign.
Marketing
See an Exciting Trend in That Chart? Proceed with Caution.
Some data-visualization techniques lead us to assume causality where it doesn’t exist.
Marketing
How to Turn Your Pandemic Regrets into a Force for Good
Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.
Marketing
Marketers: Stop Dragging Your Feet and Start Using AI
Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.
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Podcast Innovation
Podcast: Got a Great Idea? Here's How to Get People on Board.
On this episode: You’re going to have to do more than sell it.
Data Analytics
3 Ways AI Can Help You Improve Diversity
Your company already holds the data that can lead to sustainable change.
Marketing
Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?
The answer has implications for both cannabis companies and policymakers.
Data Analytics
Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.
These systems can create an “invisible cage” for freelancers.
Organizations
How One Startup Is Approaching Its Return to the Office
Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.
Strategy
Podcast: How Should Companies Engage with Social Movements?
The stakes have never been higher. Learn more on this episode of The Insightful Leader.
Marketing
3 Mistakes Brands Make When Targeting Customers
How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.
Innovation
How Has Covid-19 Shaped Scientists—and the Future of Science?
The global pandemic has changed how researchers work. The impacts will be felt for years.
Finance & Accounting
Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.
Companies will need to address employees’ needs differently going forward.
Marketing
Are Customers Skeptical of Eco-friendly Products?
New research pushes back on the idea that consumers reflexively distrust the performance of these products.
Organizations
Do Diverse Hiring Committees Choose More Diverse Leaders?
The answer comes down to organizational culture.
Marketing
Are Customers Skeptical of Eco-friendly Products?
New research pushes back on the idea that consumers reflexively distrust the performance of these products.
Organizations
Do Diverse Hiring Committees Choose More Diverse Leaders?
The answer comes down to organizational culture.
Organizations
6 Evidence-Based Strategies for Improving Diversity in Your Organization
“Trainings are only the beginning.” Here’s what to consider next.
Entrepreneurship
Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.
Funds are flush with cash and ready to buy. But they’ll have competition.
Operations
Looking to Further Digitize Your Operations? This Tool Can Help.
There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.
Finance & Accounting
How Green Are Green Bonds?
Large companies issuing green bonds may have more to do with interest rates than altruism.
Organizations
Laws Requiring Board Diversity Are Becoming More Common. Here’s What to Know.
“Companies want to be ahead of the curve on this.”
Strategy
How to Design Contests That Motivate Employees
From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals.
Organizations
4 Ways Leaders Can Defend Their Organizations Against Cybersecurity Threats
Former NSA Director Adm. Michael Rogers on why your company could be a target—and what you should do about it.
Operations
How the Pandemic Will (and Won’t) Change Companies’ Operations
From stocking grocery store shelves to pricing plane tickets, here’s what to expect.
Marketing
When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors
New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.
Organizations
Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project
Organizations should be leery of putting high-status leaders beyond scrutiny.
Organizations
Companies Are Adding More Women to Their Boards. What’s Driving the Change?
“When your largest shareholders create a ruckus, you listen.”
Finance & Accounting
Bonds. Corporate Bonds.
Corporate bond markets have proven remarkably resilient during the pandemic—and companies with strong credit are poised to benefit.
Finance & Accounting
It’s Time for Central Banks to Start Issuing Their Own Digital Currencies. Yes, Even the Fed.
The case for why central banks and policymakers must jump in the race now or risk getting left behind.
Organizations
How Leaders Can Truly Improve Diversity, Equity, and Inclusion in Their Organizations
Two professors share research-backed tips for rethinking your recruiting efforts and getting the most out of diversity training.
Marketing
Podcast: How to Tell Compelling Stories with Data Visualizations
On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.
Innovation
Keep Brainstorming—Your Best Ideas Are Still to Come
The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.
Policy
How Debit Cards Are Helping Low-Income Households Save—and Benefiting Their Neighbors Too
A federal initiative in Mexico had huge spillover effects.
Operations
One Healthcare System’s Race to Distribute the COVID-19 Vaccine
A chief medical officer and a supply-chain expert discuss the nuances of the rollout.