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December 1, 2023
Preparing for an Investor Meeting? Here’s How to Position Your Startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.
Carter Cast
December 1, 2023
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Sharlene He, Eric T. Anderson and Derek D. Rucker
December 1, 2023
5 Mindsets That Drive Consumer Behavior
“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.
Angela Y. Lee
December 1, 2023
How Much Do Job Vacancies Hurt a Company’s Bottom Line?
Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.
Thomas Le Barbanchon, Maddalena Ronchi and Julien Sauvagnat
December 1, 2023
Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.
To compete with their prestigious peers, these organizations invest more in employees, research shows.
Tanya Y. Tian, Brayden King and Edward (Ned) Smith
November 22, 2023
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors
November 14, 2023
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
November 7, 2023
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams
November 3, 2023
Crypto Had a Brutal Year. What Comes Next?
“There’s definitely more caution now, which might not be a bad thing.”
Sarit Markovich
November 1, 2023
When Your Savings Account Is Also a Lottery Ticket
Prize-linked savings accounts can be more enticing to customers than interest rates—and banks like them, too.
Paul Gertler, Sean Higgins, Aisling Scott and Enrique Seira
November 1, 2023
In a Warming U.S., Smaller Manufacturers Are Feeling the Heat
Smaller firms struggle in the face of temperature shocks, while larger ones are less affected—a trend that is driving industry consolidation.
Jacopo Ponticelli, Qiping Xu and Stefan Zeume
October 27, 2023
How Have Social Stereotypes Changed over the Last Century?
The words people associate with different social groups have shifted, but the underlying beliefs may be more stubborn.
Tessa Charlesworth, Nishanth Sanjeev, Mark L. Hatzenbuehler and Mahzarin R. Banaji
October 18, 2023
Why Younger Workers Just Can’t Get Ahead
In wealthy countries, the wage gap between older and younger workers is growing. A crowded promotion pathway could be to blame.
Nicola Bianchi and Matteo Paradisi
October 1, 2023
The Enduring Power of Bond Ratings
In 1909, John Moody handed out his first As, Bs and Cs. The market would never be the same.
Asaf Bernstein, Carola Frydman and Eric Hilt
October 1, 2023
How Your Personality Shapes Your Portfolio
Extroversion. Openness. Neuroticism. It turns out individual traits have a meaningful impact on our investment decisions.
Zhengyang Jiang, Cameron Peng and Hongjun Yan
September 28, 2023
It’s Election Season. Here Comes the Morally Charged Language.
In the U.S., presidential candidates across the political spectrum lean on value-laden rhetoric—but emphasize different values.
Kobi Hackenburg, William Brady and Manos Tsakiris
September 22, 2023
Could Generative AI Out-Entrepreneur Humans? Maybe, but Here's What Matters More.
3 tips to help you understand what that means for you as a business-builder.
David Schonthal
September 6, 2023
Take 5: How to Sell Your Startup from the Start
Advice from our experts on pitching your idea—and yourself.
Neal J. Roese, Carter Cast, Craig Wortmann, Rick Desai and Efosa Ojomo
September 5, 2023
The More Investors Know, the More Executives Disclose
CEOs are likelier to volunteer bad news when the public better understands their personal motives for maximizing short-term stock prices.
Jung Min Kim
September 1, 2023
When Crypto Went Mainstream—and Drove Up Housing Prices
Many Americans have cryptocurrency in their portfolios and treat it much like any other investment.
Darren Aiello, Scott R. Baker, Tetyana Balyuk, Marco Di Maggio, Mark J. Johnson and Jason D. Kotter
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