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Strategy

Take 5: How to Increase Your Office’s Productivity

Research-backed tips for improving workflows and discouraging slacking.

Policy

We’re at a Data Privacy Crossroads. Where Do We Go From Here?

What individuals, regulators, and companies need to consider as we live more of our lives online.

Organizations

Most Employees Retaliate If They’re Slighted at Work

Here’s how managers can break the cycle of office conflict.

Innovation

AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.

Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.

Organizations

How Family Businesses Can Adapt for the Next Generation

Five tips for staying relevant—and successful—as an “enterprising family.”

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A woman must use self-control in deciding what to eat.
Marketing

Take 5: The Psychology of Healthy Eating

Opting for a salad instead of a steak can be hard. Research from Kellogg can help.

A team with the same players keeps winning together.
Leadership

For Teams, What Matters More: Raw Talent or a History of Success Together?

A study of professional sports teams suggests that one factor is clearly more important, but the best teams combine them both.

A star employee brings her whole self to work.
Organizations

Could Bringing Your "Whole Self" to Work Curb Unethical Behavior?

Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.

Finance & Accounting

What Causes Stock Market Swings?

Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.

Entrepreneurship

Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.

The startup had a popular business model and positive press. Its founder explains why it still failed.

Marketing

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

Marketing

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

Marketing

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Finance & Accounting

A Comprehensive Model for Building Winning Stock Portfolios

Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”

Marketing

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Innovation

Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

Customer Research in all seasons.
Marketing

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Innovation

Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

Organizations

Take 5: Cultivating Empathy in the Workplace

What to understand about this critical, but surprisingly complex, trait.

Moviegoer looking at ipad in Times Square.
Marketing

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

Policy

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Organizations

Bias in Organizations May Not Just Come from the Top

Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.

Entrepreneurship

You Just Bought a Small Business. Now It’s Time to Lead.

Four tips for tackling the unique challenges of entrepreneurship through acquisition.

Finance & Accounting

Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s

With employers shifting away from pensions, there’s an urgent need for improved financial literacy.

Strategy

For Companies Worried About a Trade War, the Time to Act Is Now

A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.

marketers look at outliers in their data.
Data Analytics

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

Leadership

Podcast: Great Leaders Ask, “What Really Matters?”

Former Fortune 500 CEO Harry Kraemer discusses how knowing and acting on your values can guide you through a crisis.

Organizations

Climate Change Is Transforming the Economy. How Will Your Company Adapt?

“Until organizations learn to internalize the threat, they’re in danger of falling behind.”

Organizations

Take 5: How to Build a Collaborative Workplace

Simple strategies for reaping the benefits of collaboration.

Marketing

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

Organizations

Podcast: Revenge of the Customer Service Rep

Why employees sabotage customers, and what companies can do about it.

Organizations

Worried Your Employees Are Slacking? Rethink How You Pay Them.

A new study reveals the optimal incentive system, and it’s surprisingly simple.

An artificial hand reaches out to a human hand.
Data Analytics

How to Build Artificial Intelligence That Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Innovation

How Much Does Innovation Drive Economic Growth?

A study of millions of patents lifts the veil on how new ideas influence productivity.