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Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

First impressions of groups matter
Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Marketing

Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.

It’s a surprisingly simple way to thwart our irrational impulses.

Social Impact

How to Create a Diverse Board of Directors and Empower It to Thrive

Two experts share tips on expanding your candidate pool and ensuring that new members are heard.

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Consumer trust influences a savvy customer's purchasing decisions in the supermarket.

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.

Groucho Marx reads a stock ticker.
Finance & Accounting

The Groucho Marx Theory of Efficient Markets

A finance professor argues that markets remain efficient only if enough people believe they are not.

Anger helps a consumer make a decision
Marketing

How Anger Can Help Us Make Better Decisions

Yes, you read that right: Sometimes being mad helps you focus on what you want.

Organizations

Numeric Performance Reviews Can Be Biased Against Women

The ten-point scale favors men in some situations. But a simple change to the rating system can level the playing field.

Innovation

The Appeal of Handmade in an Era of Automation

This excerpt from the book “The Power of Human” explains why we continue to equate human effort with value.

Strategy

Take 5: How to Increase Your Office's Productivity

Research-backed tips for improving workflows and discouraging slacking.

Organizations

Most Employees Retaliate If They're Slighted at Work

Here’s how managers can break the cycle of office conflict.

Innovation

AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.

Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.

Organizations

How Family Businesses Can Adapt for the Next Generation

Five tips for staying relevant—and successful—as an “enterprising family.”

Policy

We’re at a Data Privacy Crossroads. Where Do We Go From Here?

What individuals, regulators, and companies need to consider as we live more of our lives online.

Family business adapts over generations
Organizations

How Family Businesses Can Adapt for the Next Generation

Five tips for staying relevant—and successful—as an “enterprising family.”

Policy

We’re at a Data Privacy Crossroads. Where Do We Go From Here?

What individuals, regulators, and companies need to consider as we live more of our lives online.

A municipality grows within a piggy bank.
Policy

Do High Local Taxes Really Hurt Economic Growth?

Corporate incentives and low tax rates are supposed to make a city more business-friendly. An economist explains why that’s often not the case.

Marketing

Take 5: The Psychology of Healthy Eating

Opting for a salad instead of a steak can be hard. Research from Kellogg can help.

Leadership

For Teams, What Matters More: Raw Talent or a History of Success Together?

A study of professional sports teams suggests that one factor is clearly more important, but the best teams combine them both.

Organizations

Could Bringing Your “Whole Self” to Work Curb Unethical Behavior?

Organizations would be wise to help employees avoid compartmentalizing their personal and professional identities.

Finance & Accounting

What Causes Stock Market Swings?

Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.

Entrepreneurship

Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.

The startup had a popular business model and positive press. Its founder explains why it still failed.

Marketing

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

Marketing

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

Marketing

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

Marketing

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Finance & Accounting

A Comprehensive Model for Building Winning Stock Portfolios

Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”

Customer Research in all seasons.
Marketing

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Innovation

Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

Organizations

Take 5: Cultivating Empathy in the Workplace

What to understand about this critical, but surprisingly complex, trait.

Moviegoer looking at ipad in Times Square.
Marketing

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

Policy

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Organizations

Bias in Organizations May Not Just Come from the Top

Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.

Finance & Accounting

Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s

With employers shifting away from pensions, there’s an urgent need for improved financial literacy.