Acquiring another firm’s trade secrets — even unintentionally — could prove costly.
Researchers: Mark McCareins
September 7, 2018
From Amazon – Whole Foods to CVS – Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Researchers: Craig Garthwaite, Meghan Busse, Amanda Starc and Mark McCareins
January 5, 2018
Kellogg faculty share what it takes to find, foster, and sell innovation.
Researchers: Benjamin F. Jones, Mark McCareins, Pete Slawniak, Brian Eng, Jeffrey Cohen, Bryony Reich and Loran Nordgren
January 4, 2018
Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.
Researchers: Mark McCareins and Pete Slawniak
August 3, 2017