Take 5: Is Your Price Right?
Pricing plays a big part in a product’s success or failure. Kellogg faculty research helps demystify the process.
Researchers: Eric T. Anderson, Derek D. Rucker, Anna Tuchman, Suraj Malladi, Robert L. Bray and Galen Bodenhausen
March 24, 2026
The Slow Drip of Price Increases
An economic model helps explain why starting low and slowly increasing prices often leads to the highest profits over time.
Researchers: Suraj Malladi
March 1, 2026
The Goldilocks Approach to Searching for Something New
Whether it’s the right dosage to a new drug or the right style of tennis racket for a novice player, it’s important to get your strategy right.
Researchers: Suraj Malladi
November 15, 2024
