Suraj Malladi
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Suraj Malladi

Assistant Professor of Managerial Economics & Decision Sciences

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The Slow Drip of Price Increases

An economic model helps explain why starting low and slowly increasing prices often leads to the highest profits over time.

Researchers: Suraj Malladi

March 1, 2026

Economics

The Goldilocks Approach to Searching for Something New

Whether it’s the right dosage to a new drug or the right style of tennis racket for a novice player, it’s important to get your strategy right.

Researchers: Suraj Malladi

November 15, 2024

Strategy

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