Take 5: Social Media … IRL?
Kellogg faculty shed light on how social-media features such as influencer marketing, reposting, and “follow-backs” reflect and shape our offline lives.
Researchers: Guy Aridor, William Brady, Rima Touré-Tillery, Maryam Kouchaki and Sarit Markovich
April 27, 2026
Podcast: When It Comes to Biases, AI’s Only Human
The AI models informing many of our decisions are riddled with preconceptions. On this episode of The Insightful Leader, two experts outline how bias creeps in.
Researchers: Tessa Charlesworth and William Brady
April 17, 2026
Beware AI’s Very Human Biases
Two experts discuss what you need to know about the technology’s limitations and how to avoid unforeseen consequences.
Researchers: Tessa Charlesworth and William Brady
January 14, 2026
Feeling Outraged? Think Twice Before Hitting “Share.”
Misinformation fuels outrage—which in turn leads to mindless social-media shares, a new study finds.
Researchers: Killian L. McLoughlin, William Brady, Aden Goolsbee, Ben Kaise, Kate Klonick and M.J. Crockett
December 1, 2024
Take 5: How to Talk Politics (Constructively)
Research-backed advice for your next conversation.
Researchers: Eli J. Finkel, Michalis Mamakos, William Brady, Jacob D. Teeny and Nour Kteily
September 26, 2024
It’s Election Season. Here Comes the Morally Charged Language.
In the U.S., presidential candidates across the political spectrum lean on value-laden rhetoric—but emphasize different values.
Researchers: Kobi Hackenburg, William Brady and Manos Tsakiris
September 28, 2023
Social-Media Algorithms Have Hijacked “Social Learning”
We make sense of the world by observing and mimicking others, but digital platforms throw that process into turmoil. Can anything be done?
Researchers: William Brady, Joshua Conrad Jackson, Björn Lindström and M.J. Crockett
August 16, 2023
How to Prepare for AI-Generated Misinformation
“We have to be careful not to get distracted by sci-fi issues and focus on concrete risks that are the most pressing.”
Researchers: William Brady
July 1, 2023
Are People on Social Media Actually That Outraged?
One reason we think Twitter is such a polarized place: we’re bad at inferring how angry people are from their posts.
Researchers: William Brady and and coauthors
April 10, 2023
