William Brady
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William Brady

Assistant Professor of Management and Organizations

Kellogg Faculty Page →

Feeling Outraged? Think Twice Before Hitting “Share.”

Misinformation fuels outrage—which in turn leads to mindless social-media shares, a new study finds.

Researchers: Killian L. McLoughlin, William Brady, Aden Goolsbee, Ben Kaise, Kate Klonick and M.J. Crockett

December 1, 2024

Organizations

Take 5: How to Talk Politics (Constructively)

Research-backed advice for your next conversation.

Researchers: Eli J. Finkel, Michalis Mamakos, William Brady, Jacob D. Teeny and Nour Kteily

September 26, 2024

Politics & Elections

It’s Election Season. Here Comes the Morally Charged Language.

In the U.S., presidential candidates across the political spectrum lean on value-laden rhetoric—but emphasize different values.

Researchers: Kobi Hackenburg, William Brady and Manos Tsakiris

September 28, 2023

Organizations

Social-Media Algorithms Have Hijacked “Social Learning”

We make sense of the world by observing and mimicking others, but digital platforms throw that process into turmoil. Can anything be done?

Researchers: William Brady, Joshua Conrad Jackson, Björn Lindström and M.J. Crockett

August 16, 2023

Organizations

How to Prepare for AI-Generated Misinformation

“We have to be careful not to get distracted by sci-fi issues and focus on concrete risks that are the most pressing.”

Researchers: William Brady

July 1, 2023

Organizations

Are People on Social Media Actually That Outraged?

One reason we think Twitter is such a polarized place: we’re bad at inferring how angry people are from their posts.

Researchers: William Brady and and coauthors

April 10, 2023

Organizations