Ideas

• Business InsightsMarketing

  5 Mindsets That Drive Consumer Behavior

  “Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.

• Policy & the EconomyEconomics

  The Long Tail of China’s Zero-Covid Policy

  As the costs of China’s pandemic experience are tallied, younger generations are confronting a disconcerting new reality.

• Business InsightsMarketing

  3 Priorities for Today’s Marketing Leaders

  A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.

• Business InsightsFinance

  Crypto Had a Brutal Year. What Comes Next?

  “There’s definitely more caution now, which might not be a bad thing.”

• Leadership & CareersLeadership

  5 Steps to a Complete Meeting Overhaul

  Sick of PowerPoints and rehashing the past? Here’s how to make meetings future-focused and engaging.

• Policy & the EconomyHealthcare

  Can We Build a Better Prescription Drug Market?

  Medicare will soon be able to negotiate directly with drug makers. But one economist explains why “the goal should be to increase value, not just lower prices.”

• Policy & the EconomyPolicy

  Big Tech Takes the Stand

  Google may look like a monopoly, but is its power actually hurting consumers? A legal expert weighs in.

• Policy & the EconomyEconomics

  Is Chinese Youth Unemployment as Bad as It Looks?

  China’s exceptional growth in recent decades has influenced the education and career choices of young people and their families. But now that high-skilled jobs are drying up and recent graduates are struggling to find work, there is a growing mismatch between expectations and new realities.

• Business InsightsMarketing

  Podcast: Why Canada Goose Soared and Shinola Sputtered

  Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we show what can go right—and wrong.

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• Business InsightsEntrepreneurship

  Could Generative AI Out-Entrepreneur Humans? Maybe, but Here’s What Matters More.

  3 tips to help you understand what that means for you as a business-builder.

• Business InsightsMarketing

  Podcast: So You Want to Be a Luxury Brand

  So opulent! So exclusive! In the first of two bonus episodes of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.

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• Business InsightsEntrepreneurship

  Take 5: How to Sell Your Startup from the Start

  Advice from our experts on pitching your idea—and yourself.

• Business InsightsEntrepreneurship

  Could Aligning with a Star Help Your Brand?

  Celebrity brands are on the rise. Here’s what to know before you pursue a famous business partner.

• Business InsightsMarketing

  How Data Tracking Is Changing—and What That Means for You

  Tech companies are phasing out cookies. Will consumers finally see meaningful privacy protections?

• Policy & the EconomyEconomics

  Youth Unemployment and China’s Economic Future

  For decades, China’s growth has followed the pattern of advanced economies, with rising incomes and educational attainment, shrinking family size, and growing female labor-force participation. But across these and other dimensions, the economy now appears to be going backward.

• Business InsightsOperations

  ChatGPT Has Arrived. What’s a Manager to Do?

  4 tips for leading a team in an age of generative AI.

• Business InsightsFinance

  Where Is Commercial Real Estate Headed Next?

  Experts discuss the latest trends, from demolishing office space to repurposing malls (again) to riding out the end of the warehouse boom.

• Business InsightsOrganizations

  It’s Performance Review Time. Which Ranking System Is Best for Your Team?

  A look at the benefits and downsides of two different approaches.

• Business InsightsOrganizations

  How to Prepare for AI-Generated Misinformation

  “We have to be careful not to get distracted by sci-fi issues and focus on concrete risks that are the most pressing.”

• Policy & the EconomyPolicy

  Will the PGA–LIV Golf Merger Pass the Antitrust Test?

  “Statements that LIV has made about breaking up the monopoly of the PGA may come back to haunt them.”

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