Articles in English

Marketing

Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working

Running even a small number of experiments can reveal a lot, a new study finds.

Researchers: Brett Gordon, Robert Moakler and Florian Zettelmeyer

Finance & Accounting

How Should Global Cities Manage an Influx of Wealthy Foreign Residents?

In an age of remote work, the trend will only continue. So how can governments take advantage of the benefits while mitigating the harms?

Researchers: João Guerreiro, Sergio Rebelo and Pedro Teles

Finance & Accounting

Who Pays for All Those Generous Credit-Card Rewards?

A new study investigates where this “free” money is coming from—and why credit-card companies are so keen to dole it out.

Researchers: Lulu Wang

Organizations

Take 5: What Does It Take to Make a Small Business Work?

The challenges are big. So are the opportunities.

Researchers: Gregory Carpenter, Dean Karlan, Jacopo Ponticelli, Anna Tuchman and Nils Wernerfelt

Podcast: Get Inside Your Customer’s Mind

On this episode of The Insightful Leader: how understanding consumer mindsets can help you make the sale.

Researchers: Angela Y. Lee

Innovation

Not Sure Where to Start with Your AI Strategy? Here Are 3 Steps

Companies across the economy are harnessing AI for a variety of functions in their businesses, with some further along in their strategies than others.

Researchers: Brian Uzzi

Strategy

Investing Over-the-Counter—and Under the Radar

In most markets, buyers and sellers benefit from soliciting many offers. New research shows why the opposite is true for OTC traders.

Researchers: Markus Baldauf and Joshua Mollner

Entrepreneurship

Preparing for an Investor Meeting? Here’s How to Position Your Startup

An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.

Researchers: Carter Cast

Organizations

Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.

To compete with their prestigious peers, these organizations invest more in employees, research shows.

Researchers: Tanya Y. Tian, Brayden King and Edward (Ned) Smith

Finance & Accounting

How Much Do Job Vacancies Hurt a Company’s Bottom Line?

Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.

Researchers: Thomas Le Barbanchon, Maddalena Ronchi and Julien Sauvagnat

Marketing

5 Mindsets That Drive Consumer Behavior

“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.

Researchers: Angela Y. Lee

Marketing

A Better Way to Measure Customers’ Willingness to Pay

Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”

Researchers: Sharlene He, Eric T. Anderson and Derek D. Rucker

Economics

The Long Tail of China’s Zero-Covid Policy

As the costs of China’s pandemic experience are tallied, younger generations are confronting a disconcerting new reality.

Researchers: Nancy Qian

Social Impact

Take 5: The Psychology of Charitable Giving

What makes us give? Research reveals the surprising factors that shape our generosity.

Researchers: Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors

Podcast: Using AI Comes with a Trade-off. Now Multiply That by 8 Billion.

On this episode of The Insightful Leader podcast: what happens when everyone uses the same generative AI tools?

Researchers: Sébastien Martin

Marketing

The Surprising Role of … Surprise … in Hypocrisy

What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.

Researchers: Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty

Marketing

3 Priorities for Today’s Marketing Leaders

A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.

Researchers: Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams

Podcast: Avoiding the Likability Trap at Work

Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.

Researchers: Harry M. Kraemer

Podcast: Avoiding the Likability Trap at Work

Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.

Researchers: Harry M. Kraemer

Podcast: Avoiding the Likability Trap at Work

Plus: insecure employees and a flagging culture. On this episode of The Insightful Leader’s “Ask Insight,” more from our conversation with Professor Harry Kraemer.

Researchers: Harry M. Kraemer