Policy
The Thorny Challenge of Measuring Success in “Systems-of-Care” Networks
These networks, which help direct people to the medical and social services they need, must tread carefully in choosing which metrics to use in decision-making.
Researchers: Karen Smilowitz, Michelle Shumate and and coauthors
September 6, 2022
Marketing
Podcast: How Will You Tell Your Brand’s Story?
In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.
Researchers: Mohanbir S. Sawhney and Alice M. Tybout
September 5, 2022
Finance & Accounting
Unilever Should Divest Ben & Jerry’s
An economist offers his perspective on why the food giant has some big decisions to make in the wake of a court ruling against its ice cream subsidiary.
Researchers: Efraim Benmelech
September 1, 2022
Healthcare
How Humanizing Disease Could Be a New Public Health Tool
Anthropomorphizing a disease changes how we feel about it—and the steps we take to avoid it.
Researchers: Lili Wang, Rima Touré-Tillery and Ann L. McGill
September 1, 2022
Politics & Elections
Could Your Political Views Stymie Your Career?
From being hired to getting a promotion, new research shows you may be penalized for disagreeing politically with the boss.
Researchers: Emanuele Colonnelli, Valdemar Pinho Neto and Edoardo Teso
September 1, 2022
Marketing
Podcast: What Should Your Brand Look (and Sound and Smell) Like?
In episode 3 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen.
Researchers: Bobby J. Calder
August 29, 2022
Economics
The Food Crisis Is Bigger Than Ukraine
While Russia’s war has undoubtedly caused real problems in global food markets, they are different and more complex than what most news coverage suggests.
Researchers: Nancy Qian
August 26, 2022
Innovation
Take 5: How to Improve the Odds of Breakthrough Innovation
Thorny problems demand novel solutions. Here’s what it takes to move beyond incremental tweaks.
Researchers: Sara Moreira, Dimitris Papanikolaou, Niko Matouschek, Kieu-Trang Nguyen, Dashun Wang, Benjamin F. Jones and and coauthors
August 26, 2022
Marketing
Podcast: What Should You Name Your Brand?
In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.
Researchers: Timothy Calkins and Paul Earle Jr.
August 22, 2022
Finance & Accounting
5 Trends to Watch as the Economy Emerges from the Pandemic
From inflation and remote work to climate change, here’s where the global economy appears to be headed.
Researchers: Sergio Rebelo
August 15, 2022
Marketing
Podcast: Why Does Your Brand Need to Exist?
In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.
Researchers: Timothy Calkins and Alice M. Tybout
August 11, 2022
Marketing
Podcast: Introducing Insight Unpacked, Season 1
Extraordinary Brands and How to Build Them
Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
August 4, 2022
Innovation
What’s the Secret to Successful Innovation?
Hint: it’s not the product itself.
Researchers: David Schonthal
August 2, 2022
Social Impact
For Those Living in Poverty, Therapy Can Have Benefits Beyond Mental Health
A large study suggests that cognitive behavioral therapy can also improve physical health and economic outcomes.
Researchers: Nathan Baker, Bryan T. Gharad, Dean Karlan, Angela L. Ofori-Atta and Christopher Udry
August 1, 2022
Organizations
The Surprising Way Crowd Size Affects Our Tendency to Cheat
Organizations would be wise to understand the psychology behind this phenomenon.
Researchers: Celia Chui, Maryam Kouchaki and Francesca Gino
August 1, 2022
Marketing
Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention
Louder, busier commercials are the new norm. And they seem to be working.
Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla
August 1, 2022
Policy
How Former Enemies Can Develop Trust
A simple intervention can help diffuse animosity toward onetime armed foes, a study shows.
Researchers: Emile Bruneau, Andres Casas, Boaz Hameiri and Nour Kteily
August 1, 2022
Careers
Take 5: Learn to Love Networking (or at Least Tolerate It)
First, you got to nail the basics.
Researchers: Ellen Taaffe, Craig Wortmann, Edward (Ned) Smith, Leigh Thompson, Brian Uzzi and and coauthors
July 29, 2022
Finance & Accounting
How Is the Twitter–Musk Showdown Likely to Play Out? An Expert Weighs In.
“In my view, there is a lot of hypocrisy here from Musk.”
Researchers: José Maria Liberti
July 27, 2022
Finance & Accounting
Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy
In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.
Researchers: Robert Korajczyk and Jeff Ubben
July 12, 2022
