Marketing
How to Empower Customers to Tell Your Company’s Story
Their “experience with your product carries more weight than any marketing message you can come up with.”
Researchers: Esther Choy
October 30, 2018
Politics & Elections
Take 5: Election Rules and Campaign Tactics That Sway Voters
A look at whether celebrity endorsements matter, why the top spot on a ballot is coveted, and more election research from Kellogg faculty.
Researchers: Craig Garthwaite, Angela Y. Lee, Yuval Salant, Georgy Egorov and Jörg L. Spenkuch
October 30, 2018
Operations
A Counterintuitive Way to Keep Shelves Stocked and Prices Down
New research suggests how to improve supply-chain efficiency and avoid “inventory runs.”
Researchers: Robert L. Bray, Yuliang Yao, Yongrui Duan and Jiazhen Huo
October 4, 2018
Marketing
Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.
New research examines how self-perception affects moral behavior.
Researchers: Rima Touré-Tillery and Alysson E. Light
October 4, 2018
Strategy
The Blockchain Revolution Has Reached a Crossroads. What’s Next?
Bitcoin and its ilk need to become more efficient without losing their trademark decentralization.
Researchers: Sarit Markovich
October 2, 2018
Social Impact
How Peer Pressure Can Lead Teens to Underachieve—Even in Schools Where It’s “Cool to Be Smart”
New research offers lessons for administrators hoping to improve student performance.
Researchers: Leonardo Bursztyn, Georgy Egorov and Robert Jensen
October 2, 2018
Marketing
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
Researchers: Gregory Carpenter, Eric Leininger, Diane Brink and Jim Stengel
October 1, 2018
Policy
Supreme Court Justices Become Less Impartial and More Ideological When Casting the Swing Vote
A new study suggests that justices may treat cases differently when given a chance to shape policy.
Researchers: Tom Clark, B. Pablo Montagnes and Jörg L. Spenkuch
September 13, 2018
Careers
Podcast: How to Be a Great Mentor
Plus, some valuable career advice that applies to just about everyone.
Researchers: Diane Brink and Carter Cast
September 10, 2018
Marketing
A New Way to Persuade Kids to Drink More Water and Less Soda
Getting children to make healthy choices is tricky—and the wrong message can backfire.
Researchers: Szu-chi Huang, Daniella Kupor, Michal Maimaran and Andrea Weihrauch
September 10, 2018
Innovation
How Can Social Science Become More Solutions-Oriented?
A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Researchers: Noshir Contractor and Duncan Watts
September 10, 2018
Careers
Take 5: Tips for Widening—and Improving—Your Candidate Pool
Common biases can cause companies to overlook a wealth of top talent.
Researchers: Lauren Rivera, Paola Sapienza, J. Keith Murnighan, Michael J. Mazzeo, Efraim Benmelech, Carola Frydman and Nicola Persico
September 7, 2018
Innovation
Buying a Company for Its Talent? Beware of Hidden Legal Risks.
Acquiring another firm’s trade secrets—even unintentionally—could prove costly.
Researchers: R. Mark McCareins
September 7, 2018
Healthcare
Video: How Open Lines of Communication Can Improve Healthcare Outcomes
Training physicians to be better communicators builds trust with patients and their loved ones.
Researchers: Lynda Chin and Kelly Michelson
September 6, 2018
Careers
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Researchers: Timothy Calkins
September 6, 2018
Innovation
Everyone Wants Pharmaceutical Breakthroughs. What Drives Drug Companies to Pursue Them?
A new study suggests that firms are at their most innovative after a financial windfall.
Researchers: Joshua Krieger, Danielle Li and Dimitris Papanikolaou
September 6, 2018
Operations
Here’s a Better Way to Schedule Surgeries
A new tool could drive savings of 20 percent while still keeping surgeons happy.
Researchers: Chaithanya Bandi and Diwakar Gupta
September 5, 2018
Politics & Elections
Why Economic Crises Trigger Political Turnover in Some Countries but Not Others
The fallout can hinge on how much a country’s people trust each other.
Researchers: Nancy Qian, Nathan Nunn and Jaya Wen
September 4, 2018
Marketing
Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Researchers: Timothy Calkins
August 15, 2018
Economics
How the Coffee Industry Is Building a Sustainable Supply Chain in an Unstable Region
Three experts discuss the challenges and rewards of sourcing coffee from the Democratic Republic of Congo.
Researchers: Ameet Morjaria, Sara Mason and Angel Mario Martinez Garcia
August 14, 2018
