Kellogg Insight
Skip to content
Translations

Articles in English

Deutsch   |   Español   |   中文   |   Português
A business leader communicates complex ideas to a circle of employees.
Leadership

Six Tools for Communicating Complex Ideas

Business leaders need to know how to make their information stick.

An H1-B Visa holder applies for a job
Policy

Does the H-1B Visa Program Hurt American Workers?

At least in one industry, these applicants appear to take jobs others do not want.

Businessman balances multiple tasks over shark tank.

Video: It’s Okay to Be Vulnerable

From negotiations to PR crises, transparency may make you feel uncomfortable. But it can earn trust.

Illustration of power corrupting and causing unethical behavior
Leadership

How to Help Prevent the Powerful from Abusing Their Privilege

High expectations for ethical behavior can keep powerful people in line.

A boss decides which leadership style to use.
Leadership

How to Be a Good Boss: Start by Understanding Why You Want to Lead

Research explores the pros and cons of two distinct leadership styles.

An African entrepreneur delivers products on a bicycle.
Economics

Disposable Income Is Rising in Africa. What Happens Next?

A Q&A about growth trends in African markets.

Soldiers taking the blame create a culture of responsibility

What Does It Take to Foster a “Culture of Responsibility” like the U.S. Army’s?

An inside look at why soldiers line up to take the blame.

Building trust is a key way to grow your business.
Strategy

Video: Let Virtue Build Your Bottom Line

Trustworthiness pays off, especially in the midst of uncertainty.

Political capital is not constrained by an org chart.
Careers

4 Tips to Gain Influence in Your Organization

You have more power than you think—here’s how to harness it.

A person weighs conveying messages of competence versus warmth.
Marketing

Understanding Power Dynamics Will Make You More Persuasive

How powerful you feel affects the messages you convey—and the ones you want to hear.

The free riding problem is demonstrated by a construction worker slacking off.
Strategy

A Clever Strategy to Combat Free Riding

In any collaboration, the temptation to slack off is strong.

Successful innovations can sometimes be a hard sell.
Innovation

Companies Brag about Being Innovative. Should They?

Certain circumstances make customers wary of innovative brands.

A businessman with unethical amnesia stomps through a city.

We Remember Our Coworkers’ Misdeeds, but What about Our Own?

“Unethical amnesia” helps preserve our positive self-image.

A brokerage with political connections trades on insider information.
Policy

How Much Do Brokerage Firms Benefit from Political Connections?

Politicians can’t trade on insider information—but the firms they talk to can.

A blindfolded advertiser struggles to measure advertising effectiveness.
Data Analytics

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Neuroscience reveals how to make fear appeals more effective.
Marketing

Can Neuroscience Make Your Message Stickier?

A cutting edge technique pinpoints how our brains react to fear appeals in marketing.

Even a construction startup needs tech knowledge.
Entrepreneurship

How to Make Your Startup Tech-Savvy

No matter the industry, it is important for entrepreneurs to be able to talk tech.

Lower earning workers in a "knowledge hierarchy" reach for opportunity
Strategy

Why Income Inequality among White Collar Workers Is Growing

Top earners benefit most from “knowledge hierarchies” in organizations.

Chapter 7 bankruptcy causing business real estate to sit empty.
Finance & Accounting

Chapter 7 vs. Chapter 11: Which Bankruptcy System Is Better?

In certain markets, forcing companies to liquidate could cause offices and factories to sit empty.

people engage in conflict with swords
Leadership

Podcast: Tips for Managing Conflict at Work

From cross-cultural conflict to annoying coworkers, there are ways to deftly diffuse tension on teams.

© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.