Articles in English

Data Analytics

Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind

From tweets to scientific discoveries, human behavior is surprisingly predictable.

Researchers: Dashun Wang and Duncan Watts

Marketing

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Researchers: Thomas O'Toole and Eric Leininger

Operations

How Offering a Ship-to-Store Option Comes at a Cost

It delights customers, but managing inventory becomes more complicated.

Researchers: Santiago Gallino, Antonio Moreno-Garcia and Ioannis Stamatopoulos

Careers

Don’t Wait to Be Asked: Lead

A roadmap for increasing your influence at work.

Researchers: Harry M. Kraemer

Leadership

Six Tools for Communicating Complex Ideas

Business leaders need to know how to make their information stick.

Researchers: Mitchell A. Petersen

Policy

Does the H-1B Visa Program Hurt American Workers?

At least in one industry, these applicants appear to take jobs others do not want.

Researchers: Daniel Aobdia, Anup Srivastava and Erqiu Wang

Video: It’s Okay to Be Vulnerable

From negotiations to PR crises, transparency may make you feel uncomfortable. But it can earn trust.

Researchers: Jeanne M. Brett, Jennifer Thompson and Bruce Carruthers

Leadership

How to Help Prevent the Powerful from Abusing Their Privilege

High expectations for ethical behavior can keep powerful people in line.

Researchers: Miao Hu, Derek D. Rucker and Adam D. Galinsky

Leadership

How to Be a Good Boss: Start by Understanding Why You Want to Lead

Research explores the pros and cons of two distinct leadership styles.

Researchers: Jon Maner and Charleen R. Case

Economics

Disposable Income Is Rising in Africa. What Happens Next?

A Q&A about growth trends in African markets.

Researchers: Ameet Morjaria and Aubrey Hruby

What Does It Take to Foster a “Culture of Responsibility” like the U.S. Army’s?

An inside look at why soldiers line up to take the blame.

Researchers: Edward (Ned) Smith and Col. Brian Halloran

Strategy

Video: Let Virtue Build Your Bottom Line

Trustworthiness pays off, especially in the midst of uncertainty.

Researchers: Niko Matouschek and Grover Wray

Careers

4 Tips to Gain Influence in Your Organization

You have more power than you think—here’s how to harness it.

Researchers: William Ocasio

Marketing

Understanding Power Dynamics Will Make You More Persuasive

How powerful you feel affects the messages you convey—and the ones you want to hear.

Researchers: David Dubois, Derek D. Rucker and Adam D. Galinsky

Strategy

A Clever Strategy to Combat Free Riding

In any collaboration, the temptation to slack off is strong.

Researchers: Jakša Cvitanić and George Georgiadis

Innovation

Companies Brag about Being Innovative. Should They?

Certain circumstances make customers wary of innovative brands.

Researchers: Kelly Goldsmith, Jeffrey S. Larson and B. J. Allen

We Remember Our Coworkers’ Misdeeds, but What about Our Own?

“Unethical amnesia” helps preserve our positive self-image.

Researchers: Maryam Kouchaki and Francesca Gino

Policy

How Much Do Brokerage Firms Benefit from Political Connections?

Politicians can’t trade on insider information—but the firms they talk to can.

Researchers: Dane M. Christensen, Michael B. Mikhail, Beverly Walther and Laura A. Wellman

Data Analytics

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

Marketing

Can Neuroscience Make Your Message Stickier?

A cutting edge technique pinpoints how our brains react to fear appeals in marketing.

Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz