Articles in English

Strategy

Four Steps to Strategically Grow Your Business

Look beyond the usual suspects to identify your company’s next market.

Researchers: Michael J. Mazzeo

Marketing

Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

Green marketers should stick to a single message. But which one?

Researchers: Kelly Goldsmith, George E. Newman and Ravi Dhar

Entrepreneurship

Keeping the Angels at Bay

Startups should be wary of accepting too much money from angel investors.

Researchers: Scott R. Baker

Politics & Elections

Abandoning the Electoral College Would Remake Campaign Spending

A direct-vote system could have a sizeable impact on the behaviors of voters and candidates.

Researchers: Brett Gordon and Wesley Hartmann

Is Reading Someone’s Emails Like Entering Their Home?

How conceptions of privacy change over time and how analogies pave the way.

Researchers: Kartikeya Bajpai and Klaus Weber

Policy

Can Raising the Capital Gains Tax Rate Ever Attract Investors?

The traditional view that raising rates hurts firms deserves a closer look.

Researchers: Luzi Hail, Stephanie Sikes and Clare Wang

Ready to Make a Risky Decision? Your Words Suggest Otherwise

Mining digital communications for emotions can lead to better decisions.

Researchers: Bin Liu, Ramesh Govindan and Brian Uzzi

Strategy

Video: To Build Trust with Customers, Show That You Are in It for the Long Haul

A researcher and a trusted CEO share tips to boost loyalty.

Researchers: Niko Matouschek and Larry Rosen

Economics

How the Wormhole Decade (2000–2010) Changed the World

Five implications no one can afford to ignore.

Researchers: Sally Blount

Marketing

5 Ways to Authentically Engage Your Customers

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”

Researchers: Mohanbir S. Sawhney

Policy

How Much Will You Pay Today for a Better Tomorrow?

How we answer that question has the power to shape climate-change policy.

Researchers: David Amdur, Donald Dale, Christopher Borick and Barry G. Rabe

Finance & Accounting

Why Did Car Sales Drop So Dramatically During the Financial Crisis?

Even willing buyers were affected by a credit freeze.

Researchers: Efraim Benmelech, Ralf R. Meisenzahl and Rodney Ramcharan

Wear Your Auditor on Your Sleeve

If a top-notch person conducts your audit, it pays to let investors know.

Researchers: Daniel Aobdia, Chan-Jane Lin and Reining Petacchi

Marketing

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

Researchers: Rima Touré-Tillery and Ayelet Fishbach

Leadership

Why Leaders Should Nurture Their Social–Emotional Intelligence

These four skills can diffuse conflict, particularly within family businesses.

Researchers: Brooke Vuckovic

Leadership

Is It Really Lonely at the Top?

The surprising links between feeling powerful and feeling connected.

Researchers: Charleen R. Case, Kyle E. Conlon, Jon Maner, Adam Waytz, Eileen Chou, Joe C. Magee and Adam D. Galinsky

Entrepreneurship

How to Foster Entrepreneurship in Emerging Markets

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.

Researchers: Linda Darragh, Elmira Bayrasli, Nely Galán and Shelly Porges

Politics & Elections

Podcast: Does What Candidates Say Matter?

Understanding political rhetoric in this heated presidential race.

Researchers: Nour Kteily, Julie Hennessy and Thomas N. Hubbard

Finance & Accounting

Video: How to Play the Lottery Without Losing

Can we fight the poverty trap with new savings accounts that offer raffle tickets instead of interest?

Researchers: Shawn Cole, Benjamin Iverson and Peter Tufano

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky