Business Insights
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January 5, 2018
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Eric T. Anderson and Florian Zettelmeyer
January 3, 2018
Podcast: How Amazon's Alexa Learns
Plus, an algorithm that can identify new social-media hashtags as they emerge.
Jennifer Cutler and Ashwin Ram
September 6, 2017
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand.
Ruomeng Cui, Santiago Gallino, Antonio Moreno-Garcia and Dennis J. Zhang
September 1, 2017
To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company
Don’t relegate big data to sales and marketing. Let it permeate the culture.
Thomas O'Toole
April 14, 2017
Using Cell Phone Data to Predict the Next Epidemic
Whom you call is linked to where you travel, which dictates how viruses spread.
Pierre Deville, Chaoming Song, Nathan Eagle, Vincent D. Blondel, Albert-László Barabási and Dashun Wang
April 6, 2017
The Surprising Speed with Which We Become Polarized Online
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Alessandro Bessi, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi
October 5, 2016
How to Use Data Visualization to Improve Your Business
Understanding how our minds read visualizations can help answer your organization’s most important questions.
Steven Franconeri and Joel K. Shapiro
October 3, 2016
Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind
From tweets to scientific discoveries, human behavior is surprisingly predictable.
Dashun Wang and Duncan Watts
September 13, 2016
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Thomas O'Toole and Eric Leininger
July 18, 2016
Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
June 20, 2016
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
Achal Bassamboo and Tom Schenk
March 11, 2016
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky
December 7, 2015
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
Blakeley B. McShane and David Gal
December 7, 2015
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi
December 7, 2015
Tips for Building an Analytics Team
How to hire and keep data analytics superstars.
Eric T. Anderson, Dan Wagner, Leslie Hampel and Scott Jones
October 15, 2015
5 Ways to Attract and Retain Data Scientists
How directly contributing to the business can help analytics talent thrive.
Eric Leininger
July 6, 2015
Can Computers Make Us Better Thinkers?
IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.
David Ferrucci and Brian Uzzi
July 6, 2015
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
Florian Zettelmeyer and Eric T. Anderson
May 1, 2015
Collaborating to Save Lives
For an integrated healthcare organization, culture is the key to operational efficiency.
Leemore S. Dafny and William Ocasio
May 1, 2015
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
Steve Haroz, Robert Kosara and Steven Franconeri
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