A magazine of research and ideas from the
faculty of the Kellogg School of Management

Business Insights

Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy

Your cell phone data and frequent call list can shed light on network epidemiology A.K.A the spread of disease.

April 14, 2017

Using Cell Phone Data to Predict the Next Epidemic

Whom you call is linked to where you travel, which dictates how viruses spread.

Pierre Deville, Chaoming Song, Nathan Eagle, Vincent D. Blondel, Albert-László Barabási and Dashun Wang

Social media echo chambers form surprisingly fast.

April 6, 2017

The Surprising Speed with Which We Become Polarized Online

Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.

Alessandro Bessi, Fabiana Zollo, Michela Del Vicario, Michelangelo Puliga, Antonio Scala, Guido Caldarelli, Brian Uzzi and Walter Quattrociocchi

A scientist interprets visual content through a telescope and sees data visualizations in the stars.

October 5, 2016

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

Steven Franconeri and Joel K. Shapiro

Ebooks The Marketing Leader’s Guide to Analytics and Artificial Intelligence

Analytics and AI are dramatically changing business. Learn how to evolve your strategy with expert perspectives and insight in this complimentary new eBook. Download now.

Airline passengers have individualized flying experiences.

September 13, 2016

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Thomas O'Toole and Eric Leininger

Chicago's Open Data Portal helps improve operational efficiency.

June 20, 2016

How Open Data Is Changing Chicago

A Q&A with Chicago’s chief data officer about the power of big data.

Achal Bassamboo and Tom Schenk

Measuring the success of a digital advertising campaign.

March 11, 2016

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

December 7, 2015

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Blakeley B. McShane and David Gal

Our mobile consumer behavior determines how we shop on phones.

December 7, 2015

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

Rebecca Jen-Hui Wang, Edward Malthouse and Lakshman Krishnamurthi

Building an analytics team will help grow your business.

December 7, 2015

Tips for Building an Analytics Team

How to hire and keep data analytics superstars.

Eric T. Anderson, Dan Wagner, Leslie Hampel and Scott Jones

Data scientists are most fulfilled when contributing to company-wide decisions.

October 15, 2015

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Eric Leininger

Machine learning: people and machines working side by side.

July 6, 2015

Can Computers Make Us Better Thinkers?

IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.

David Ferrucci and Brian Uzzi

Data analytics leader sits moving a graph.

July 6, 2015

Making Data Work Harder for You— Podcast Transcript