Innovation
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A magazine of research and ideas from the
faculty of the Kellogg School of Management
Business Insights

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Ideas are valuable assets for entrepreneurs and startups, so it is critical they get intellectual property protection.
August 3, 2017

Waiting to Protect Intellectual Property Could Doom Your Startup

Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.

Workplace entitlement demonstrated by an opera diva.
August 3, 2017

Take 5: How to Empower Employees to Be More Creative

Creativity is a potent engine for business. Nurture it without letting office divas run the show.

A graduate leaving university with a STEM degree.
July 6, 2017

STEM Degrees Are Good for Careers. But Do They Lead to More Innovation?

Science, technology, engineering, and math education helps job prospects, but hurts the likelihood of becoming an inventor.

A person and a machine communicate in an attempt to understand each other.
June 8, 2017

Take 5: How Humans Benefit as Machines Get Smarter

Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.

Starting a company means finding the right cofounder.
May 8, 2017

Take 5: How to Succeed as an Entrepreneur

Advice from Kellogg faculty experts on starting and running your own business.

Social diffusion, and thus technology adoption, occurs differently in a tight- and loose-knit communities.
April 13, 2017

How Tight-knit and Individualistic Communities Adopt New Technologies Differently

Innovations from fax machines to WhatsApp spread faster in some societies than others.

Successful innovations can sometimes be a hard sell.
April 7, 2017

Take 5: How to Encourage Innovative Thinking

Kellogg faculty on what it takes to ensure your new product or great idea takes off.

The digital revolution hasn't upended traditional media - yet.
March 8, 2017

Even YouTube Stars Need the Traditional Media Spotlight

Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.

Using the psychology of persuasion to sell a new idea.
February 3, 2017

Four Tips to Persuade Others Your Idea Is a Winner

Want to shake up the status quo? Use psychology to your advantage.

A man bonds with his robot companion.
January 5, 2017

Need to Vent? Try Talking to a Robot.

Social robots can boost our self-esteem and offer a shoulder to cry on.

Entrepreneurs can use time constraints to their advantage.
January 4, 2017

Four Ways Innovators Can Use Time to Their Advantage

For creative success, here’s when to hustle and when to reflect.

Successful innovations can sometimes be a hard sell.
August 1, 2016

Companies Brag about Being Innovative. Should They?

Certain circumstances make customers wary of innovative brands.

Even a construction startup needs tech knowledge.
July 7, 2016

How to Make Your Startup Tech-Savvy

No matter the industry, it is important for entrepreneurs to be able to talk tech.

Startup marketing plans are designed and formulated to take R&D innovation into account
June 8, 2016

Three Tips for Designing a Startup’s Marketing Plan

Even in R&D-focused industries, you don’t need to rely on a heavyweight to swoop in and buy your innovation.

Ownership of a professor's intellectual property shifts to the university.
June 6, 2016

What Happens to Innovation When the Financial Incentives Change?

There are ways to split the pie that encourage innovation.

Medical device startups receive tips for entrepreneurs on designing for the environment.
June 6, 2016

Can Your Invention Take the Heat?

An infant HIV test offers lessons for entrepreneurs designing for tough conditions.

A family business tries to innovate across generations.
May 11, 2016

What It Takes for a Family Business to Innovate

The key is balancing a C-Suite skill set with an “F-Suite” mindset.

Can we keep our Internet behavior private?
May 5, 2016

Is Reading Someone’s Emails Like Entering Their Home?

How conceptions of privacy change over time and how analogies pave the way.

A man is in the wrong frame of mind to make a risk-related decision.
May 5, 2016

Ready to Make a Risky Decision? Your Words Suggest Otherwise

Mining digital communications for emotions can lead to better decisions.

Scientist losing patents to compulsory licensing innovates.
March 7, 2016

What Happens When a Company Loses a Patent?

A look at whether compulsory licensing can increase innovation.

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