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February 1, 2024
Are Whistleblowers Seen as Heroes or Snitches? It Depends.
Reporting workplace misconduct often requires choosing between morality and loyalty. New research explores how that trade-off is viewed by others.
Zachariah Berry, Ike Silver and Alex Shaw
January 30, 2024
What’s Behind the Rush to Join an Internet Pile-on?
A new study investigates the reputational rewards of publicly condemning others before getting the whole story.
Jillian J. Jordan and Nour Kteily
January 23, 2024
ESG Risks Can Lurk in Supply Chains, Too
Most companies know little of their suppliers’ ESG practices. But negative incidents can sway stock prices—and investors should take note.
Xuanpu Lin, Guoman She, Aaron Yoon and Haoran Zhu
January 17, 2024
How Will AI Reshape Our World? It’s Really Up to Us.
We need to be proactive to ensure AI supports—rather than supplants—human priorities.
Hatim Rahman
January 11, 2024
4 Tips for Managing the Succession Challenge
Generational transitions can be bumpy for family firms. They can also be an opportunity to grow.
Matthew Allen
January 2, 2024
Community Revitalization Is Hard to Get Right. Here’s How It Can Succeed.
“The basic amenities people want are pretty universal, but every community has its own priorities and ideals.”
William Towns
January 1, 2024
Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working
Running even a small number of experiments can reveal a lot, a new study finds.
Brett Gordon, Robert Moakler and Florian Zettelmeyer
January 1, 2024
How Should Global Cities Manage an Influx of Wealthy Foreign Residents?
In an age of remote work, the trend will only continue. So how can governments take advantage of the benefits while mitigating the harms?
João Guerreiro, Sergio Rebelo and Pedro Teles
January 1, 2024
Who Pays for All Those Generous Credit-Card Rewards?
A new study investigates where this “free” money is coming from—and why credit-card companies are so keen to dole it out.
Lulu Wang
December 21, 2023
Take 5: What Does It Take to Make a Small Business Work?
The challenges are big. So are the opportunities.
Gregory Carpenter, Dean Karlan, Jacopo Ponticelli, Anna Tuchman and Nils Wernerfelt
December 16, 2023
Not Sure Where to Start with Your AI Strategy? Here Are 3 Steps
Companies across the economy are harnessing AI for a variety of functions in their businesses, with some further along in their strategies than others.
Brian Uzzi
December 11, 2023
Investing Over-the-Counter—and Under the Radar
In most markets, buyers and sellers benefit from soliciting many offers. New research shows why the opposite is true for OTC traders.
Markus Baldauf and Joshua Mollner
December 1, 2023
Preparing for an Investor Meeting? Here’s How to Position Your Startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.
Carter Cast
December 1, 2023
Yoga Classes? On-Site Childcare? Firms Just Outside the Fortune 500 Work Hard to Attract Talent.
To compete with their prestigious peers, these organizations invest more in employees, research shows.
Tanya Y. Tian, Brayden King and Edward (Ned) Smith
December 1, 2023
How Much Do Job Vacancies Hurt a Company’s Bottom Line?
Quite a bit, a new study shows—and large organizations aren’t immune to the toll on both sales and profits.
Thomas Le Barbanchon, Maddalena Ronchi and Julien Sauvagnat
December 1, 2023
5 Mindsets That Drive Consumer Behavior
“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.
Angela Y. Lee
December 1, 2023
A Better Way to Measure Customers’ Willingness to Pay
Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”
Sharlene He, Eric T. Anderson and Derek D. Rucker
November 22, 2023
Take 5: The Psychology of Charitable Giving
What makes us give? Research reveals the surprising factors that shape our generosity.
Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors
November 14, 2023
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
November 7, 2023
3 Priorities for Today’s Marketing Leaders
A roundtable of experts weighs in on trends and challenges in a time of radical industry shifts.
Jim Stengel, Jeff Jacobs, Pree Rao and Martha Williams
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