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October 1, 2025
In the Legalized Drug Industry, Stereotypes May Drive Sales
Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.
Chethana Achar, Nidhi Agrawal and Keyaira Lock
October 1, 2025
Does Your Company Need a Chief AI Officer?
It’s the hot new C-suite role, but not every business needs the same strategy.
Birju Shah
September 18, 2025
Which Political Party Provides More Funding for Science?
Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.
Alexander C. Furnas, Nic Fishman, Leah Rosenstiel and Dashun Wang
September 17, 2025
Take 5: Personal Finance Isn’t Just Personal
Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.
Lulu Wang, Sean Higgins, Sergio Rebelo, Benjamin Harris and Eli J. Finkel
September 5, 2025
Ready to Buy a House? Beware the Online Calculators.
Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.
Craig Furfine
September 2, 2025
When a Rebrand Meets Backlash
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
Timothy Calkins
September 2, 2025
Succession Is the Top Responsibility of a Board—Yet Many Avoid It
Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.
Harry M. Kraemer
September 1, 2025
Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short
Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.
Catrina Achilles, Peter Limbach, Michael Wolff and Aaron Yoon
September 1, 2025
When People Game the System, It Helps to Shake It Up
Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?
Edwin Muñoz-Rodriguez and James Schummer
September 1, 2025
How Durable Design Can Save Lives
Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.
Rebecca Kirby, Kara Palamountain and and coauthors
September 1, 2025
Why Big Problems Can Feel Small
When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.
Lauren Eskreis-Winkler, Troncoso Peres Luiza Tanoue and Ayelet Fishbach
September 1, 2025
Customers Are Taking a Shine to Eco-friendly Products
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
Alexander Chernev, Sean Blair, Ulf Bockenholt and Himanshu Mishra
August 22, 2025
Take 5: AI’s Past, Present, and Future
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
Sergio Rebelo, Dashun Wang, Matthew Groh, Hatim Rahman, Jacob D. Teeny and and coauthors
August 20, 2025
To Align Purpose and Profit, Company Culture Matters
An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.
Brayden King, Marco Clemente and Amy Klopfenstein
August 18, 2025
Are Your Ads Truly Paying Off?
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
Eric T. Anderson and Brett Gordon
August 1, 2025
How Trade Secrets Fuel the International Auto Industry
To expand into China, companies like Toyota, Volkswagen, and BMW were required to work with local manufacturers, who then gained access to crucial knowledge.
Jie Bai, Panle Jia Barwick, Shengmao Cao and Shanjun Li
August 1, 2025
When Banks Get Picky about Lending, the Economy May Suffer
Being too restrictive about who can borrow has ripple effects that can prolong economic downturns.
Michael J. Fishman, Jonathan A. Parker and Ludwig Straub
August 1, 2025
When AI Thinks Too Much Like a Human
Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.
Blakeley B. McShane, David Gal and Adam Duhachek
August 1, 2025
Surge Pricing in Aisle Five?
Despite concern, the use of digital price tags in grocery stores hasn’t moved the needle on costs for consumers.
Ioannis Stamatopoulos, Robert Sanders and Robert L. Bray
August 1, 2025
5 Questions to Consider When Deciding Whether to Start a Family Office
Ask better questions to understand the purpose, costs, structures, and your family’s alignment.
Matthew Allen
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