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June 2, 2014
Parents, Listen Up! (Kids, Never Mind!)
Marketers should tout the health benefits of their food products to parents—but shouldn’t let children get wind of them.
Michal Maimaran and Ayelet Fishbach
June 2, 2014
Bonus Chapter from Roadside MBA: Profitable Growth in the Heartland
What happens when three economists hit the road in search of strategy insights from small- and medium-sized businesses?
Michael J. Mazzeo, Paul Oyer and Scott Schaefer
June 2, 2014
An Interview with Mike Mazzeo about Roadside MBA
Backyard lessons for entrepreneurs, executives, and small business owners.
Michael J. Mazzeo, Paul Oyer and Scott Schaefer
May 5, 2014
Excessive Expectations
How trumpeting your product as the absolute best might set you up for a fall.
Jingjing Ma and Neal J. Roese
May 5, 2014
Cookies, Cocktails, and Charitable Giving
Remind potential donors of the luxuries they could purchase instead—and watch donations rise.
Jennifer Savary, Kelly Goldsmith and Ravi Dhar
May 5, 2014
The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Eric T. Anderson, Song Lin, Duncan I. Simester and Catherine E Tucker
April 7, 2014
The First Eighteen Months
An interview with Rob Wolcott about surviving as a corporate innovator
Robert Wolcott
April 7, 2014
The Sluggish Multitasker
Cognitive demands aside, multitasking can be inefficient and demoralizing
Decio Coviello, Andrea Ichino and Nicola Persico
April 7, 2014
Red Ink, Red-Eyed Judges, and the High Costs of Crowded Bankruptcy Courts
The timing of a bankruptcy filing shapes the verdict and has consequences for all of us
Benjamin Iverson
March 3, 2014
For Long-Range Thinking, Imagine the Future Self
How to look beyond immediate perks
Jean-Louis van Gelder, Hal Ersner-Hershfield and Loran Nordgren
March 3, 2014
How to Stop Worrying and Love the Robot That Drives You to Work
Discomfort about “botsourcing” can be reduced by manipulating the human-like attributes of machines.
Adam Waytz
February 3, 2014
The Economic Case for Soaring CEO Pay
A new study suggests a method in the madness
Anup Srivastava
February 3, 2014
Will Work for Stock Options
A $1 CEO salary can signal confidence—or danger
Sophia J. W. Hamm, Michael J. Jung and Clare Wang
January 8, 2014
Statistics That Hurt
Racial discrimination still affects Black workers’ wages
Roland G. Fryer Jr., Devah Pager and Jörg L. Spenkuch
January 8, 2014
To Beat Debt, Consider Starting Small
Paying down smaller balances first may motivate you to become debt free
David Gal and Blakeley B. McShane
January 8, 2014
Pain and Pleasure in Persuasion
When framing messages, don’t forget that emotions rule
Miguel Brendl and Prashant Malaviya
December 13, 2013
A Year at the FTC
Combinations, conduct, and competition in healthcare
Leemore S. Dafny
December 9, 2013
Rich and Unhappy—and Fine with Unethical Behavior?
Ethics, income, and feelings of well-being influence each other in unpredictable ways
Long Wang and J. Keith Murnighan
December 9, 2013
Plenty of Costs, Plenty of Benefits
A Q&A with Craig Garthwaite about the new insurance exchanges
Craig Garthwaite
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