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January 4, 2022
Does Distance Make the Consumer’s Heart Grow Fonder?
New research finds that how far we’re standing from a product changes what we think of it.
Xing-Yu (Marcos) Chu, Chun-Tuan Chang and Angela Y. Lee
January 4, 2022
Take 5: What Good Does It Do a Company to Do Good?
Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.
Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors
December 9, 2021
Do People Really Understand Your Data Visualizations?
Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?
Kiran Ajani, Elsie Lee, Cindy Xiong, Cole Nussbaumer Knaflic, William Kemper and Steven Franconeri
December 3, 2021
3 Tips for Taking Your Family Business Public
Navigate this decision carefully, and you could have the best of both worlds.
Jennifer Pendergast
December 1, 2021
Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?
A new study looks at what happens when parental and professional identities collide.
Rebecca L. Greenbaum, Yingli Deng, Marcus Butts, Cynthia S. Wang and Alexis Smith
December 1, 2021
The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.
Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.
Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
December 1, 2021
Can Larger Loans Help Small Firms Grow?
Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.
Bryan T. Gharad, Dean Karlan and Adam Osman
November 23, 2021
How You Can Make a More Positive Social Impact
A 3-step guide to becoming a more thoughtful consumer and donor.
Aparna Labroo and Kelly Goldsmith
November 5, 2021
4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches
What lies ahead for business leaders looking to incorporate data analytics?
Joel K. Shapiro
November 2, 2021
When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?
Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.
Monica Gamez-Djokic, Maryam Kouchaki and Adam Waytz
November 1, 2021
What Businesses Must Do to Curtail Climate Change
We need to dramatically reduce carbon emissions. This will require a new system of incentives.
Meghan Busse
November 1, 2021
How Much Do Campaign Ads Matter?
Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.
Brett Gordon, Mitchell J. Lovett, Bowen Luo and James Reeder
November 1, 2021
A Surprising Reason Why Currency Exchange Rates Fluctuate
New research suggests an answer to a longstanding economic puzzle.
Zhengyang Jiang, Arvind Krishnamurthy and Hanno Lustig
November 1, 2021
Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?
Gaining a better understanding of family conflict can help both family firms and the larger economy.
Krishnan Nair and Edward J. Zajac
October 22, 2021
Is It Time to Raise Your Prices?
4 things for brands to consider as inflation provides more opportunities for growth.
Timothy Calkins
October 4, 2021
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller
October 1, 2021
Honoring the Work of Ned Smith
A few of our favorite studies from a beloved colleague.
September 29, 2021
7 Sins of the Creative Brief
Why having a bad creative brief—or no brief at all—can sink an advertising campaign.
Derek D. Rucker and Kevin McTigue
September 15, 2021
See an Exciting Trend in That Chart? Proceed with Caution.
Some data-visualization techniques lead us to assume causality where it doesn’t exist.
Cindy Xiong, Joel K. Shapiro, Jessica Hullman and Steven Franconeri
September 7, 2021
How to Turn Your Pandemic Regrets into a Force for Good
Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.
Neal J. Roese
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