Kellogg Insight
Skip to content
Organizations

How Algorithms Keep Workers Under Their Control

More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.

Organizations

Employees See Bias in the Workplace. Their Bosses Don’t.

People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.

Marketing

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

Operations

America Is Rediscovering the Drive-Through

Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.

Organizations

Take 5: Work Is Changing. What Does the Future Hold?

Remote work, technology, and climate change are all set to transform the labor market. Here’s how.

football flying through the air with binary code in its wake
Data Analytics

4 Leadership Lessons from the NFL’s Chief Data Officer

Here’s how the league is going deep on AI, from addressing player safety to fine-tuning fan marketing.

Strategy

Is Your Team Playing It Too Safe?

Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.

Healthcare

Podcast: American Healthcare—Is This the Best We Can Do?

In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.

Healthcare

Podcast: The Bargain That Fuels Big Pharma

What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.

Healthcare

Podcast: The Misadventures of Insuring America

In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.

inventors bring lightbulbs to a factory
Innovation

Innovation Requires an Environment of Creative Risk

If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.

Healthcare

Podcast: The Power of the Physician's Pen

We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.

Marketing

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

Operations

There’s a Smarter Way to A/B Test

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

Entrepreneurship

After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.

Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.

Organizations

How to Spot Political Deepfakes

AI literacy—and a healthy dose of human intuition—can take us pretty far.

Healthcare

Podcast: The Problem with Megaproviders

In episode 1 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we investigate how hospital systems got so big—and what that means for our health and our pocketbooks.

Healthcare

Podcast: Introducing Insight Unpacked, Season 2

American Healthcare and Its Web of Misaligned Incentives

brainstorming meeting with people and AI computers
Marketing

3 Ways AI Can Support Your Marketing Team

From providing insight into your customers to amplifying human creativity, generative AI is here to help.

1 2 3 45 6 7 8
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.
close-thin