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Organizations

Why Firms Should Lean into Sustainability

“If companies don’t change, then they won’t exist in the future.”

large bear in living room with goldilocks looking into window.
Strategy

The Goldilocks Approach to Searching for Something New

Whether it’s the right dosage to a new drug or the right style of tennis racket for a novice player, it’s important to get your strategy right.

workers in a factory communicating using various methods
Strategy

What’s the Best Way for Large, Disparate Teams to Communicate?

Modular production has revolutionized manufacturing. But it’s critical to ensure the right information reaches the right people—without information overload.

a baker makes a flamingo-shaped cake while Etsy orders roll in on his phone
Marketing

It Literally Pays to Love Your Work

When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.

doctor leaving courtroom waving at jury of fellow doctors.
Organizations

Why We Struggle to Hold Colleagues Accountable

Physician-led medical boards rarely took strict disciplinary action against doctors who overprescribed opioids. A new study explores why.

Organizations

What Romantic Comedies Can Teach Us about Communication

From forgiving verbal gaffes to making risky overtures, these movies offer lessons that translate to the workplace.

Insight Unpacked, Season 2

Listen to Insight Unpacked, “American Healthcare and Its Web of Misaligned Incentives." All episodes now available.

Innovation

AI Is Revolutionizing Science. Are Scientists Ready?

AI’s influence has already spread to nearly every discipline. But fully harnessing its impact will require better training for researchers.

Careers

Forget Retirement. Think “Rewirement.”

A former CEO of AT&T Business offers tips for jumpstarting your next career phase.

Finance & Accounting

Why Lower Real-Estate Commissions Mean Higher Home Prices

And why that’s a good thing for most buyers and sellers.

Social Impact

Take 5: Doing Business in a Warming Climate

What should leaders understand about sustainability? A collection of the latest research and ideas from Kellogg faculty.

Leadership

The Perfect Purpose Statement Is Inspiring … and Credible

In an excerpt from her new book, Lead Bigger, former AT&T Business CEO Anne Chow explains the power of defining your company’s “why.”

Finance & Accounting

Guilty as Charged—Unless the Judge Went to Your School

For firms facing securities litigation, their executives’ alma mater could mean the difference between innocence and guilt.

Strategy

Schools, Jobs, Relationships … It’s Hard to Find a Good “Fit”

A study of medical-school applicants shows how transparency can improve decision-making.

Operations

For Home Deliveries, Faster Isn’t Always Better

Retail customers often prioritize convenience over speed for deliveries that require them to be at home.

Politics & Elections

Take 5: How to Talk Politics (Constructively)

Research-backed advice for your next conversation.

Policy

When the Minimum Wage Rises, Do Men and Women Benefit Equally?

The policy is gender-neutral. The impact, less so.

Policy

The Plan to Pay College Athletes

A proposed settlement granting NCAA athletes a cut of broadcast revenues stands to shake up major college sports.

Latest Podcast Episodes

Leadership

Podcast: How Huy Fong’s Sriracha Went from Hot to Not

When missteps knocked the famous “rooster sauce” off its pedestal, a competitor seized the moment. On this episode of The Insightful Leader: why one brand sizzled and the other fizzled.

Leadership

Podcast: How to Grow as a Leader without Burning Yourself Out

In this episode of The Insightful Leader, a former president at Kraft Foods explains why “sometimes just working harder is a complete waste of time.”

Marketing

Podcast: Third-Party Cookies Are Crumbling. What’s a Marketer to Do?

New rules are making it harder to track customers’ online behaviors. On this episode of The Insightful Leader, we look at what this means for companies large and small.

Spider webs with red cross, prescription pill bottle, stethoscope, insurance card, and hospital gown.
Healthcare

Podcast: American Healthcare—Is This the Best We Can Do?

In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.

climate activists protest in front of a factory's gates.
Organizations

The Unlikely Partners Growing the Market for Green Energy

The relationship between environmental activists and “dirty” energy companies can be contentious, but it can also benefit both sides.

woman eating burger and pizza with other AI artifacts and implausibilities.
Organizations

5 Telltale Signs That a Photo Is AI-generated

For one, scour for details that defy the laws of physics.

runner tripping over hurdle while crowd cheers them on
Organizations

Why We Shouldn’t Romanticize Failure

We expect people will learn from their setbacks. New research suggests the truth is more complicated.

person pushing shopping cart with rockets and feathers inside
Economics

Why Do Prices Rise Like Rockets … but Fall Like Feathers?

Behavioral psychology sheds light on a longstanding economic puzzle.

woman in sari shops at South Asian grocery
Marketing

How a Growing South Asian Diaspora Is Changing Retail

From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.

Policy

People Want to Know Sustainable Policies Can Work. So Show Them.

Success stories about policies from other countries make people more likely to support similar policies in the U.S., new research finds.

birds with dollar bills for wings flying out of a cage
Finance & Accounting

For Corporations, Secured Debt Is Out

The last century has seen a dramatic shift toward unsecured debt thanks to improved accounting practices and a desire for financial flexibility.

Donald Trump speaks to a crowd.
Economics

Would Trump Escalate the U.S.–China Trade War?

If former U.S. President Donald Trump returns to the White House, he would likely impose sweeping tariffs against China. His policy agenda would harm lower-income households the most.

Economics

5 Trends in a Volatile Global Economy

“We live in an interesting world, one with much upside as well as significant downside.”

Editor’s Picks

Donating food is paternalistic aid
Marketing

A Troubling Trend in Nonprofit Branding

When nonprofit organizations rebrand themselves, inspiration may not be the answer.

composite image of employee productivity monitoring
Organizations

How Algorithms Keep Workers Under Their Control

More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.

oblivious boss wearing blinders walks through office
Organizations

Employees See Bias in the Workplace. Their Bosses Don’t.

People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.

person in bed taking a selfie while eating pizza
Marketing

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

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cars at a fast food restaurant's drive thru
Operations

America Is Rediscovering the Drive-Through

Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.

robot greeting new employees at an office
Organizations

Take 5: Work Is Changing. What Does the Future Hold?

Remote work, technology, and climate change are all set to transform the labor market. Here’s how.

Strategy

Is Your Team Playing It Too Safe?

Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.

Innovation

Innovation Requires an Environment of Creative Risk

If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.

Entrepreneurship

After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.

Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.

Operations

There’s a Smarter Way to A/B Test

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

Marketing

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

Organizations

How to Spot Political Deepfakes

AI literacy—and a healthy dose of human intuition—can take us pretty far.

Marketing

3 Ways AI Can Support Your Marketing Team

From providing insight into your customers to amplifying human creativity, generative AI is here to help.

Economics

Will America’s Economy Soon Look Like … Italy’s?

Why one Kellogg economist is worried that the U.S. is headed toward a low-growth future.

Innovation

Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.

“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”

Politics & Elections

Take 5: How to Talk Politics (Constructively)

Research-backed advice for your next conversation.

Policy

When the Minimum Wage Rises, Do Men and Women Benefit Equally?

The policy is gender-neutral. The impact, less so.

Policy

Perspective: America Needs Political Age Limits

If there is a mandatory retirement age for the top officers in the U.S. military, why isn’t there one for the commander in chief?

college basketball and football players stand in line at a bank holding paychecks
Policy

The Plan to Pay College Athletes

A proposed settlement granting NCAA athletes a cut of broadcast revenues stands to shake up major college sports.

Organizations

The Unlikely Partners Growing the Market for Green Energy

The relationship between environmental activists and “dirty” energy companies can be contentious, but it can also benefit both sides.

Organizations

5 Telltale Signs That a Photo Is AI-generated

For one, scour for details that defy the laws of physics.

Organizations

Why We Shouldn’t Romanticize Failure

We expect people will learn from their setbacks. New research suggests the truth is more complicated.

Economics

Why Do Prices Rise Like Rockets … but Fall Like Feathers?

Behavioral psychology sheds light on a longstanding economic puzzle.

Marketing

How a Growing South Asian Diaspora Is Changing Retail

From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.

Policy

People Want to Know Sustainable Policies Can Work. So Show Them.

Success stories about policies from other countries make people more likely to support similar policies in the U.S., new research finds.

birds with dollar bills for wings flying out of a cage
Finance & Accounting

For Corporations, Secured Debt Is Out

The last century has seen a dramatic shift toward unsecured debt thanks to improved accounting practices and a desire for financial flexibility.

Economics

Would Trump Escalate the U.S.–China Trade War?

If former U.S. President Donald Trump returns to the White House, he would likely impose sweeping tariffs against China. His policy agenda would harm lower-income households the most.

Economics

5 Trends in a Volatile Global Economy

“We live in an interesting world, one with much upside as well as significant downside.”

Marketing

A Troubling Trend in Nonprofit Branding

When nonprofit organizations rebrand themselves, inspiration may not be the answer.

Organizations

How Algorithms Keep Workers Under Their Control

More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.

Organizations

Employees See Bias in the Workplace. Their Bosses Don’t.

People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.

Marketing

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

Operations

America Is Rediscovering the Drive-Through

Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.

Organizations

Take 5: Work Is Changing. What Does the Future Hold?

Remote work, technology, and climate change are all set to transform the labor market. Here’s how.

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