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Innovation

AI Is Revolutionizing Science. Are Scientists Ready?

AI’s influence has already spread to nearly every discipline. But fully harnessing its impact will require better training for researchers.

two medical students try on lab coats. one is too big and the other too small.
Strategy

Schools, Jobs, Relationships … It’s Hard to Find a Good “Fit”

A study of medical-school applicants shows how transparency can improve decision-making.

Lawyer arguing in courtroom wearing hat from same college as judge.
Finance & Accounting

Guilty as Charged—Unless the Judge Went to Your School

For firms facing securities litigation, their executives’ alma mater could mean the difference between innocence and guilt.

A person stands in a living room looking out a bay window to see a delivery person arriving with a washing machine.
Operations

For Home Deliveries, Faster Isn’t Always Better

Retail customers often prioritize convenience over speed for deliveries that require them to be at home.

man walking toward sunrise
Leadership

The Perfect Purpose Statement Is Inspiring … and Credible

In an excerpt from her new book, Lead Bigger, former AT&T Business CEO Anne Chow explains the power of defining your company’s “why.”

a sales manager hands paychecks to two sales associates in red shirts.
Policy

When the Minimum Wage Rises, Do Men and Women Benefit Equally?

The policy is gender-neutral. The impact, less so.

woman eating burger and pizza with other AI artifacts and implausibilities.
Organizations

5 Telltale Signs That a Photo Is AI-generated

For one, scour for details that defy the laws of physics.

Insight Unpacked, Season 2

Listen to Insight Unpacked, “American Healthcare and Its Web of Misaligned Incentives." All episodes now available.

Organizations

Why We Shouldn’t Romanticize Failure

We expect people will learn from their setbacks. New research suggests the truth is more complicated.

Economics

Why Do Prices Rise Like Rockets … but Fall Like Feathers?

Behavioral psychology sheds light on a longstanding economic puzzle.

Politics & Elections

Take 5: How to Talk Politics (Constructively)

Research-backed advice for your next conversation.

Marketing

How a Growing South Asian Diaspora Is Changing Retail

From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.

Organizations

The Unlikely Partners Growing the Market for Green Energy

The relationship between environmental activists and “dirty” energy companies can be contentious, but it can also benefit both sides.

Policy

The Plan to Pay College Athletes

A proposed settlement granting NCAA athletes a cut of broadcast revenues stands to shake up major college sports.

Organizations

Employees See Bias in the Workplace. Their Bosses Don’t.

People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.

Policy

Perspective: America Needs Political Age Limits

If there is a mandatory retirement age for the top officers in the U.S. military, why isn’t there one for the commander in chief?

Marketing

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

Economics

5 Trends in a Volatile Global Economy

“We live in an interesting world, one with much upside as well as significant downside.”

Organizations

How Algorithms Keep Workers Under Their Control

More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.

Operations

America Is Rediscovering the Drive-Through

Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.

Latest Podcast Episodes

Marketing

Podcast: Third-Party Cookies Are Crumbling. What’s a Marketer to Do?

New rules are making it harder to track customers’ online behaviors. On this episode of The Insightful Leader, we look at what this means for companies large and small.

Spider webs with red cross, prescription pill bottle, stethoscope, insurance card, and hospital gown.
Healthcare

Podcast: American Healthcare—Is This the Best We Can Do?

In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.

spider web with stethoscope, insurance card, prescription pill bottle, and red cross
Healthcare

Podcast: The Bargain That Fuels Big Pharma

What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.

spider web with red cross, stethoscope, and insurance card caught in it.
Healthcare

Podcast: The Misadventures of Insuring America

In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.

robot greeting new employees at an office
Organizations

Take 5: Work Is Changing. What Does the Future Hold?

Remote work, technology, and climate change are all set to transform the labor market. Here’s how.

man on girder of under-construction skyscraper reaching for dangling carrot
Strategy

Is Your Team Playing It Too Safe?

Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.

inventors bring lightbulbs to a factory
Innovation

Innovation Requires an Environment of Creative Risk

If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.

formerly incarcerated person working in front of his newly opened flower shop
Entrepreneurship

After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.

Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.

man blowing up a balloon with an A on it and deflating a balloon with a B on it
Operations

There’s a Smarter Way to A/B Test

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

three people order ice cream that personalized advertisements recommend
Marketing

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

person reaching through a computer screen to peel the face off of a politician in a deepfake advertisement
Organizations

How to Spot Political Deepfakes

AI literacy—and a healthy dose of human intuition—can take us pretty far.

brainstorming meeting with people and AI computers
Marketing

3 Ways AI Can Support Your Marketing Team

From providing insight into your customers to amplifying human creativity, generative AI is here to help.

a USA flag morphing into an Italy flag
Economics

Will America’s Economy Soon Look Like … Italy’s?

Why one Kellogg economist is worried that the U.S. is headed toward a low-growth future.

Editor’s Picks

miniature scientist with pompoms stands in journal while full-sized scientists look on.
Innovation

Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.

“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”

river flowing through ziggurats
Policy

Why Did Early Governments Emerge?

Was it about cooperation—or exploitation? A new study turns to archeology for answers.

Marketing

It’s Painful to Spend Money—Unless It’s a Refund

New research shows why it feels different to spend the money we get back after returning a product.

maids cleaning apartments
Operations

Everyone Wants to Ditch the Middleman. Or Do They?

Not always, according to surprising new evidence from an app connecting housekeepers to clients.

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Social Impact

The Stereotypes Lurking in Our Language

A new tool can shed light on intersectional biases—and how they may change over time.

Entrepreneur in a romper pitches new idea.
Marketing

How to Talk About What You Do (without Being Boring)

The key is not to say too much—or too little. Here are some exercises to get you started.

Organizations

Can Your Company Do Hybrid Better?

There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.

Policy

Could This Be the End of Noncompetes?

The FTC’s proposed rule is hardly a done deal—but here’s what it could mean for companies and workers.

Marketing

The Clues to Creditworthiness Hiding in Your Grocery Cart

Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.

Strategy

The Gender Pay Gap Remains Stubbornly in Place. Why?

A partial explanation comes from a seemingly separate phenomenon: the plight of younger workers.

Finance & Accounting

Who Takes a Risk on New Technology?

In Hollywood, new directors were more likely than veterans to embrace digital cameras—a finding that showcases how individuals’ career concerns shape tech adoption.

Social Impact

How the Inequality Around Us Shapes Our Perceptions of Morality

Lie, cheat, steal … no big deal? When we feel like we’re not in control of our lives, it’s easier to accept unethical behavior.

Leadership

Are Your Individual Contributors Feeling Isolated?

A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.

Marketing

How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.

When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.

Economics

Would Trump Escalate the U.S.–China Trade War?

If former U.S. President Donald Trump returns to the White House, he would likely impose sweeping tariffs against China. His policy agenda would harm lower-income households the most.

Economics

5 Trends in a Volatile Global Economy

“We live in an interesting world, one with much upside as well as significant downside.”

Marketing

A Troubling Trend in Nonprofit Branding

When nonprofit organizations rebrand themselves, inspiration may not be the answer.

Organizations

How Algorithms Keep Workers Under Their Control

More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.

Organizations

Employees See Bias in the Workplace. Their Bosses Don’t.

People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.

Marketing

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

Operations

America Is Rediscovering the Drive-Through

Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.

Organizations

Take 5: Work Is Changing. What Does the Future Hold?

Remote work, technology, and climate change are all set to transform the labor market. Here’s how.

football flying through the air with binary code in its wake
Data Analytics

4 Leadership Lessons from the NFL’s Chief Data Officer

Here’s how the league is going deep on AI, from addressing player safety to fine-tuning fan marketing.

Strategy

Is Your Team Playing It Too Safe?

Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.

Healthcare

Podcast: American Healthcare—Is This the Best We Can Do?

In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.

Healthcare

Podcast: The Bargain That Fuels Big Pharma

What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation.

Healthcare

Podcast: The Misadventures of Insuring America

In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain.

inventors bring lightbulbs to a factory
Innovation

Innovation Requires an Environment of Creative Risk

If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.

Healthcare

Podcast: The Power of the Physician's Pen

We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost.

Marketing

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

Operations

There’s a Smarter Way to A/B Test

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

Entrepreneurship

After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.

Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.

Organizations

How to Spot Political Deepfakes

AI literacy—and a healthy dose of human intuition—can take us pretty far.

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