Organizations
Why Firms Should Lean into Sustainability
“If companies don’t change, then they won’t exist in the future.”
Strategy
The Goldilocks Approach to Searching for Something New
Whether it’s the right dosage to a new drug or the right style of tennis racket for a novice player, it’s important to get your strategy right.
Finance & Accounting
Wage Inequality Decreased Dramatically in the 1940s. But Was This “Great Compression” a Mirage?
New research offers a stress test to a seminal economic finding.
Strategy
What’s the Best Way for Large, Disparate Teams to Communicate?
Modular production has revolutionized manufacturing. But it’s critical to ensure the right information reaches the right people—without information overload.
Marketing
It Literally Pays to Love Your Work
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.
Organizations
Why We Struggle to Hold Colleagues Accountable
Physician-led medical boards rarely took strict disciplinary action against doctors who overprescribed opioids. A new study explores why.
Organizations
What Romantic Comedies Can Teach Us about Communication
From forgiving verbal gaffes to making risky overtures, these movies offer lessons that translate to the workplace.
Insight Unpacked, Season 2
Listen to Insight Unpacked, “American Healthcare and Its Web of Misaligned Incentives." All episodes now available.
Strategy
The Goldilocks Approach to Searching for Something New
Whether it’s the right dosage to a new drug or the right style of tennis racket for a novice player, it’s important to get your strategy right.
Finance & Accounting
Wage Inequality Decreased Dramatically in the 1940s. But Was This “Great Compression” a Mirage?
New research offers a stress test to a seminal economic finding.
Strategy
What’s the Best Way for Large, Disparate Teams to Communicate?
Modular production has revolutionized manufacturing. But it’s critical to ensure the right information reaches the right people—without information overload.
Marketing
It Literally Pays to Love Your Work
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.
Organizations
Why We Struggle to Hold Colleagues Accountable
Physician-led medical boards rarely took strict disciplinary action against doctors who overprescribed opioids. A new study explores why.
Organizations
What Romantic Comedies Can Teach Us about Communication
From forgiving verbal gaffes to making risky overtures, these movies offer lessons that translate to the workplace.
Innovation
AI Is Revolutionizing Science. Are Scientists Ready?
AI’s influence has already spread to nearly every discipline. But fully harnessing its impact will require better training for researchers.
Careers
Forget Retirement. Think “Rewirement.”
A former CEO of AT&T Business offers tips for jumpstarting your next career phase.
Finance & Accounting
Why Lower Real-Estate Commissions Mean Higher Home Prices
And why that’s a good thing for most buyers and sellers.
Social Impact
Take 5: Doing Business in a Warming Climate
What should leaders understand about sustainability? A collection of the latest research and ideas from Kellogg faculty.
Leadership
The Perfect Purpose Statement Is Inspiring … and Credible
In an excerpt from her new book, Lead Bigger, former AT&T Business CEO Anne Chow explains the power of defining your company’s “why.”
Finance & Accounting
Guilty as Charged—Unless the Judge Went to Your School
For firms facing securities litigation, their executives’ alma mater could mean the difference between innocence and guilt.
Strategy
Schools, Jobs, Relationships … It’s Hard to Find a Good “Fit”
A study of medical-school applicants shows how transparency can improve decision-making.
Operations
For Home Deliveries, Faster Isn’t Always Better
Retail customers often prioritize convenience over speed for deliveries that require them to be at home.
Politics & Elections
Take 5: How to Talk Politics (Constructively)
Research-backed advice for your next conversation.
Policy
When the Minimum Wage Rises, Do Men and Women Benefit Equally?
The policy is gender-neutral. The impact, less so.
Policy
The Plan to Pay College Athletes
A proposed settlement granting NCAA athletes a cut of broadcast revenues stands to shake up major college sports.
Latest Podcast Episodes
Leadership
Podcast: How Huy Fong’s Sriracha Went from Hot to Not
When missteps knocked the famous “rooster sauce” off its pedestal, a competitor seized the moment. On this episode of The Insightful Leader: why one brand sizzled and the other fizzled.
Leadership
Podcast: How to Grow as a Leader without Burning Yourself Out
In this episode of The Insightful Leader, a former president at Kraft Foods explains why “sometimes just working harder is a complete waste of time.”
Marketing
Podcast: Third-Party Cookies Are Crumbling. What’s a Marketer to Do?
New rules are making it harder to track customers’ online behaviors. On this episode of The Insightful Leader, we look at what this means for companies large and small.
Healthcare
Podcast: American Healthcare—Is This the Best We Can Do?
In the final episode of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we travel overseas, and through our own backyard, in search of a way forward.
Organizations
The Unlikely Partners Growing the Market for Green Energy
The relationship between environmental activists and “dirty” energy companies can be contentious, but it can also benefit both sides.
Organizations
5 Telltale Signs That a Photo Is AI-generated
For one, scour for details that defy the laws of physics.
Organizations
Why We Shouldn’t Romanticize Failure
We expect people will learn from their setbacks. New research suggests the truth is more complicated.
Marketing
How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods
“It shows that kids are sensitive to prices.”
Economics
Why Do Prices Rise Like Rockets … but Fall Like Feathers?
Behavioral psychology sheds light on a longstanding economic puzzle.
Marketing
How a Growing South Asian Diaspora Is Changing Retail
From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.
Policy
People Want to Know Sustainable Policies Can Work. So Show Them.
Success stories about policies from other countries make people more likely to support similar policies in the U.S., new research finds.
Finance & Accounting
For Corporations, Secured Debt Is Out
The last century has seen a dramatic shift toward unsecured debt thanks to improved accounting practices and a desire for financial flexibility.
Economics
Would Trump Escalate the U.S.–China Trade War?
If former U.S. President Donald Trump returns to the White House, he would likely impose sweeping tariffs against China. His policy agenda would harm lower-income households the most.
Economics
5 Trends in a Volatile Global Economy
“We live in an interesting world, one with much upside as well as significant downside.”
Editor’s Picks
Marketing
A Troubling Trend in Nonprofit Branding
When nonprofit organizations rebrand themselves, inspiration may not be the answer.
Organizations
How Algorithms Keep Workers Under Their Control
More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.
Organizations
Employees See Bias in the Workplace. Their Bosses Don’t.
People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.
Marketing
Beware the “Bad-Influencer Effect”
Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.
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Operations
America Is Rediscovering the Drive-Through
Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.
Organizations
Take 5: Work Is Changing. What Does the Future Hold?
Remote work, technology, and climate change are all set to transform the labor market. Here’s how.
Strategy
Is Your Team Playing It Too Safe?
Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.
Innovation
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
Marketing
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Entrepreneurship
After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.
Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.
Operations
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Marketing
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Organizations
How to Spot Political Deepfakes
AI literacy—and a healthy dose of human intuition—can take us pretty far.
Marketing
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Economics
Will America’s Economy Soon Look Like … Italy’s?
Why one Kellogg economist is worried that the U.S. is headed toward a low-growth future.
Innovation
Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.
“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”
Politics & Elections
Take 5: How to Talk Politics (Constructively)
Research-backed advice for your next conversation.
Policy
When the Minimum Wage Rises, Do Men and Women Benefit Equally?
The policy is gender-neutral. The impact, less so.
Policy
Perspective: America Needs Political Age Limits
If there is a mandatory retirement age for the top officers in the U.S. military, why isn’t there one for the commander in chief?
Policy
The Plan to Pay College Athletes
A proposed settlement granting NCAA athletes a cut of broadcast revenues stands to shake up major college sports.
Organizations
The Unlikely Partners Growing the Market for Green Energy
The relationship between environmental activists and “dirty” energy companies can be contentious, but it can also benefit both sides.
Organizations
5 Telltale Signs That a Photo Is AI-generated
For one, scour for details that defy the laws of physics.
Organizations
Why We Shouldn’t Romanticize Failure
We expect people will learn from their setbacks. New research suggests the truth is more complicated.
Economics
Why Do Prices Rise Like Rockets … but Fall Like Feathers?
Behavioral psychology sheds light on a longstanding economic puzzle.
Marketing
How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods
“It shows that kids are sensitive to prices.”
Marketing
How a Growing South Asian Diaspora Is Changing Retail
From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.
Policy
People Want to Know Sustainable Policies Can Work. So Show Them.
Success stories about policies from other countries make people more likely to support similar policies in the U.S., new research finds.
Finance & Accounting
For Corporations, Secured Debt Is Out
The last century has seen a dramatic shift toward unsecured debt thanks to improved accounting practices and a desire for financial flexibility.
Economics
Would Trump Escalate the U.S.–China Trade War?
If former U.S. President Donald Trump returns to the White House, he would likely impose sweeping tariffs against China. His policy agenda would harm lower-income households the most.
Economics
5 Trends in a Volatile Global Economy
“We live in an interesting world, one with much upside as well as significant downside.”
Marketing
A Troubling Trend in Nonprofit Branding
When nonprofit organizations rebrand themselves, inspiration may not be the answer.
Organizations
How Algorithms Keep Workers Under Their Control
More than ever, even highly skilled workers find themselves being evaluated, rewarded, and punished by opaque algorithms. A new book, Inside the Invisible Cage, investigates.
Organizations
Employees See Bias in the Workplace. Their Bosses Don’t.
People in positions of power are often unable to see inequities in their own organizations—even if they see it elsewhere.
Marketing
Beware the “Bad-Influencer Effect”
Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.
Operations
America Is Rediscovering the Drive-Through
Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.
Organizations
Take 5: Work Is Changing. What Does the Future Hold?
Remote work, technology, and climate change are all set to transform the labor market. Here’s how.