3 Tips for Ethical Decision-Making
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3 Tips for Ethical Decision-Making
Leadership Dec 5, 2025

3 Tips for Ethical Decision-Making

As a leader, you often have to make morally complex choices. Here’s how to do so when there’s no single right answer.

Jesús Escudero

Based on insights from

Brooke Vuckovic

Summary In disagreements about values-based decision-making, business leaders can follow these three tips to ease tensions. First, they can zoom out and reframe the issue as an abstract dilemma to allow for a more-neutral discussion. Second, they can solicit perspectives outside their team. And finally, they must keep an eye out for post-decision disappointments and potential miscalculations.

In any organization, leaders are responsible for making decisions.

Some decisions, like where to open a new location or whether to change prices, can largely be decided based on research, rational discussion, and clear lanes of decision-making authority. But other decisions boil down to value-based judgements, bringing out strong opinions and offering no easy answers.

These decisions typically aren’t a case of one person being right and another wrong. Often people on both sides of a debate raise good points.

“What interests me is when there are ethical and moral issues at play,” says Brooke Vuckovic, a clinical professor of leadership at the Kellogg School who teaches moral complexity in leadership. “These decisions have implications for the values that the organization espouses, on how their clients or their employees are treated, and on how team members view themselves as agents of this organization.”

So how do you land on a decision that everyone can accept in situations like this?

Here, Vuckovic offers three tips on how you can make ethical decisions and communicate them effectively when there’s no single right answer, only disagreements about priorities and values.

Zoom out to view the problem anew

One way to view the problem anew through multiple perspectives is to simply zoom out, Vuckovic suggests.

If leaders can reframe a contested subject as a tension between two ideas or classic dilemmas—say, short term versus long term or individual rights versus community responsibilities—then stakeholders may be able to talk about their dispute in a more-neutral way.

“The goal is to take it up a couple of levels from whatever the individuals’ positions are,” Vuckovic says. “Work with them on it.”

Take, for example, a situation where an organization is looking to fill a key position. The hiring committee has two choices: a longtime employee who is excellent at what they do and wants a promotion, and an external hire who is flat-out extraordinary.

In debating this choice, it’s easy for the conversation to boil down to a competition between two individuals. But if the leader can focus the decision on the organization’s needs, rather than the committee members’ personal preferences for individuals, they can defuse tensions.

“You are facing a dilemma between loyalty to the current employee and loyalty to the organization,” Vuckovic says. “If you start to describe it as a classic dilemma, it tends to cool things off a little bit. Those involved aren’t portrayed as loyal or disloyal; they’re simply embodying different types of loyalty.”

Look for viewpoints beyond your team

If the decision makers are operating in tight silos, they must solicit outside perspectives across the organization to anticipate issues to which they are blind. To prepare for these situations, it’s important that leaders find those trusted advisors before disagreements arise.

“You need to invest in building those trusted relationship bridges before you need them,” Vuckovic says.

Once these relationships are established, leaders can seek invaluable perspectives on how others may react to their decision across the organization—from potential misunderstanding to disagreement to active skepticism.

“You need to invest in building those trusted relationship bridges before you need them.”

Brooke Vuckovic

“For example, leaders can ask: If someone misunderstood my intentions here, how might they interpret this action?” Vuckovic says. “Or, if the press were writing a hit piece on this decision, what aspects would they be homing in on?”

In seriously considering other perspectives, Vuckovic says, leaders may find new solutions that don’t fall to either of the “camps” of the original disagreement.

“We originally thought we could go one of these two ways. But, in talking to others across the organization, is there something that we’re missing in between?” Vuckovic says. “That’s when you start to get into more-creative solutions through moral imagination. You start asking, ‘How might we be successful and ethical at the same time?’”

Keep an eye out for moral remainders and miscalculations

When a decision is made, it doesn’t magically erase the tensions, and some people will be disappointed at the resolution.

“With morally complex issues, you’re not going to solve them perfectly,” Vuckovic says. “You’re never not going to disappoint someone with these kinds of dilemmas, because people will have really strong, often opposing opinions around them. You will always have some people who believe that mercy was more important than justice, for example, in addressing wrong doing. And vice versa.”

Vuckovic calls these lingering feelings from people who feel their values weren’t honored a “moral remainder.” And business leaders need to be careful that this moral remainder doesn’t always fall on the same category of people.

In addition, it’s important to recognize the limits of your power and to acknowledge that sometimes, even after a long debate or promises, the ultimate decision ends up being outside your control.

That means that you may make miscalculations along the way. For example, as a manager, you may assure your team that layoffs won’t be necessary because your division has been profitable, only to find out that upper management has decided to spread the pain evenly across the organization. Or a new organizational work-from-home policy may conflict with promises you have made to your team about their schedules.

“The worst thing to do is badmouth the decision,” she says. “You need to show how and why you missed the mark on what you should have promised. You have to eat a little crow—and put the organization first as you do so.”

In these situations, it is critical to own your miscalculation transparently and in a way that elevates the higher vision of the organization, Vuckovic says.

“Those who can zoom out to constructively engage their team in dialogue, connect across the organization to reduce their blind spots, and respond with transparency when they miscalculate can steadily build a reputation as leaders who can handle the thorniest of values-based decisions.”

Featured Faculty

Clinical Professor of Management and Organizations

About the Writer

Marc Hogan is a writer based in West Des Moines, Iowa.

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