Whether it's a trip to the family doctor, a lab diagnosis, or a research study into the effects of a new treatment, the field of medicine relies on trust in myriad ways to function well. This month, Insight brings you three views on trust in healthcare and medical research.

Vahe Ayvazian, director of marketing for U.S. diagnostics business at Abbott, describes the complications related to the high level of trust the healthcare system puts in the diagnostics industry.

Raymond De Vries, co-director of the center for bioethics and social sciences in medicine at the University of Michigan, discusses how trust the healthcare industry includes finding ways to balance patient outcomes and research outcomes.

And Kelly Michelson, a professor of bioethics and medical humanities at Northwestern, discusses the importance of trust in individuals and systems in healthcare.

The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.