Joel K. Shapiro
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Joel K. Shapiro

Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg

Kellogg Faculty Page →

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

Researchers: Joel K. Shapiro

April 1, 2019

Data Analytics

What Might Be Missing from Your Analytics Strategy

Quantitative data is not enough to solve your trickiest problems.

Researchers: David Schonthal and Joel K. Shapiro

April 3, 2018

Data Analytics

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

Researchers: Steven Franconeri and Joel K. Shapiro

October 5, 2016

Data Analytics

Strategy