Joel K. Shapiro
Skip to content
Explore Our Coronavirus Coverage

Joel K. Shapiro

Clinical Associate Professor; Academic Director of Executive Education

Kellogg Faculty Page →

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Researchers: Cindy Xiong, Joel K. Shapiro, Jessica Hullman and Steven Franconeri

September 15, 2021

Marketing

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

Researchers: Joel K. Shapiro

April 1, 2019

Data Analytics

What Might Be Missing from Your Analytics Strategy

Quantitative data is not enough to solve your trickiest problems.

Researchers: David Schonthal and Joel K. Shapiro

April 3, 2018

Data Analytics

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

Researchers: Steven Franconeri and Joel K. Shapiro

October 5, 2016

Data Analytics

Strategy