Steven Franconeri
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Steven Franconeri

Professor of Psychology, Weinberg College of Arts & Sciences; Professor of Design, McCormick School of Engineering (Courtesy); Director, Northwestern Cognitive Science Program; Professor of Marketing (Courtesy)

Kellogg Faculty Page →

Podcast: How to Tell Compelling Stories with Data Visualizations

We’re back with an episode from the archives. On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

Researchers: Steven Franconeri

May 1, 2023

Marketing

Do People Really Understand Your Data Visualizations?

Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?

Researchers: Kiran Ajani, Elsie Lee, Cindy Xiong, Cole Nussbaumer Knaflic, William Kemper and Steven Franconeri

December 9, 2021

Data Analytics

Take 5: How to Become an Expert in Something New

Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.

Researchers: Jan A. Van Mieghem, Brian Uzzi, Luis Rayo, Lu Liu, Jillian Chown, Dashun Wang, Matthew D. Rocklage, Derek D. Rucker, Loran Nordgren and Steven Franconeri

October 25, 2021

Careers

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Researchers: Cindy Xiong, Joel K. Shapiro, Jessica Hullman and Steven Franconeri

September 15, 2021

Marketing

Podcast: How to Tell Compelling Stories with Data Visualizations

On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

Researchers: Steven Franconeri

April 7, 2021

Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Researchers: Steven Franconeri

December 3, 2020

Marketing

Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.

It’s a surprisingly simple way to thwart our irrational impulses.

Researchers: Evanthia Dimara, Gilles Bailly, Anastasia Bezerianos and Steven Franconeri

September 3, 2019

Marketing

Podcast: Our Most Popular Advice on Advancing Your Career

Here’s how to connect with headhunters, deliver with data, and ensure you don’t plateau professionally.

Researchers: Adnan Rukieh, Steven Franconeri, Michelle L. Buck and Carter Cast

October 30, 2018

Careers

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri

April 3, 2018

Data Analytics

Take 5: How to Tell a Great Story

Storytelling is a key business skill. Here’s how to make your narratives more persuasive.

Researchers: Craig Wortmann, Michelle L. Buck, Steven Franconeri, Mitchell A. Petersen and Liz Livingston Howard

October 3, 2017

Leadership

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

Researchers: Steven Franconeri and Joel K. Shapiro

October 5, 2016

Data Analytics

Strategy

Podcast: The Power of Persuasive Storytelling

Stories hook your business audience and get them to take action.

Researchers: Michelle L. Buck, Esther Choy and Steven Franconeri

October 12, 2015

Leadership

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

Researchers: Steve Haroz, Robert Kosara and Steven Franconeri

May 1, 2015

Data Analytics