Professor of Psychology, Weinberg College of Arts & Sciences; Professor of Design, McCormick School of Engineering (Courtesy); Director, Northwestern Cognitive Science Program; Professor of Marketing (Courtesy)
Do People Really Understand Your Data Visualizations?
Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?
Researchers: Kiran Ajani, Elsie Lee, Cindy Xiong, Cole Nussbaumer Knaflic, William Kemper and Steven Franconeri
December 9, 2021
Take 5: How to Become an Expert in Something New
Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.
Researchers: Jan A. Van Mieghem, Brian Uzzi, Luis Rayo, Lu Liu, Jillian Chown, Dashun Wang, Matthew D. Rocklage, Derek D. Rucker, Loran Nordgren and Steven Franconeri
October 25, 2021
See an Exciting Trend in That Chart? Proceed with Caution.
Some data-visualization techniques lead us to assume causality where it doesn’t exist.
Researchers: Cindy Xiong, Joel K. Shapiro, Jessica Hullman and Steven Franconeri
September 15, 2021
Podcast: How to Tell Compelling Stories with Data Visualizations
On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.
Researchers: Steven Franconeri
April 7, 2021
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Researchers: Steven Franconeri
December 3, 2020
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Researchers: Evanthia Dimara, Gilles Bailly, Anastasia Bezerianos and Steven Franconeri
September 3, 2019
Podcast: Our Most Popular Advice on Advancing Your Career
Here’s how to connect with headhunters, deliver with data, and ensure you don’t plateau professionally.
Researchers: Adnan Rukieh, Steven Franconeri, Michelle L. Buck and Carter Cast
October 30, 2018
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
April 3, 2018
Take 5: How to Tell a Great Story
Storytelling is a key business skill. Here’s how to make your narratives more persuasive.
Researchers: Craig Wortmann, Michelle L. Buck, Steven Franconeri, Mitchell A. Petersen and Liz Livingston Howard
October 3, 2017
How to Use Data Visualization to Improve Your Business
Understanding how our minds read visualizations can help answer your organization’s most important questions.
Researchers: Steven Franconeri and Joel K. Shapiro
October 5, 2016
Podcast: The Power of Persuasive Storytelling
Stories hook your business audience and get them to take action.
Researchers: Michelle L. Buck, Esther Choy and Steven Franconeri
October 12, 2015
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
Researchers: Steve Haroz, Robert Kosara and Steven Franconeri
May 1, 2015