Sunil Chopra
IBM Professor of Operations Management and Information Systems; Professor of Operations
For Home Deliveries, Faster Isn’t Always Better
Retail customers often prioritize convenience over speed for deliveries that require them to be at home.
Researchers: Pol Boada-Collado, Sunil Chopra, Maria Ibanez and Karen Smilowitz
October 1, 2024
America Is Rediscovering the Drive-Through
Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.
Researchers: Partha Sarati Mishra, Sunil Chopra and Ioannis Stamatopoulos
August 1, 2024
Take 5: Yikes! When Unintended Consequences Strike
Good intentions don’t always mean good results. Here’s why humility, and a lot of monitoring, are so important when making big changes.
Researchers: Sunil Chopra, Jacopo Ponticelli, Anna Tuchman, Erika Deserranno and Jörg L. Spenkuch
May 16, 2023
The Coronavirus Has Upended Supply Chains. Here’s How Companies Can Prepare for the Next Disruption.
There are strategies that both large and small companies can implement to make their manufacturing more agile.
Researchers: Sunil Chopra
March 23, 2020
As Supply Chains Move Faster, Businesses Have an Opportunity to Cut Shipping Costs
How companies can make the most out of information gleaned during the delivery window.
Researchers: Sunil Chopra, Pol Boada-Collado and Karen Smilowitz
February 3, 2020
Take 5: How Companies Benefit from Corporate Social Responsibility
CSR is in vogue. And it can help a firm’s bottom line.
Researchers: Thomas Lys, James Naughton, Sunil Chopra, Dylan Minor, Alexander Chernev, Shannon Schuyler and Megan Kashner
March 1, 2018
What Volkswagen's Emissions Scandal Can Teach Us about Why Companies Cheat
Tighter standards may backfire in industries with fierce competition.
Researchers: Kejia Hu and Sunil Chopra
February 2, 2017
Podcast: Start the New Year Motivated for Success
Tips for achieving your personal and business goals.
Researchers: Blakeley B. McShane, Miguel Brendl, Eli J. Finkel and Sunil Chopra
January 4, 2017
Can Going Big on Eco-friendly Practices Really Pay Off?
The case for doing even more than swapping out lightbulbs.
Researchers: Sunil Chopra and Pei-Ju Wu
July 1, 2016
Starting Off 2015 Right
Staying motivated to achieve personal and business growth.
Researchers: Blakeley B. McShane, Eli J. Finkel, Miguel Brendl and Sunil Chopra
January 5, 2015
Learning from Zillow and Zoots
Improved performance through service inventory management
Researchers: Sunil Chopra and Martin Lariviere
January 1, 2009
A New Channel Strategy for Dell
The PC industry’s increasing maturity pushed Dell to shift its longstanding direct sales model
Researchers: Sunil Chopra
October 9, 2007
Stair Steps to Heavenly Savings
How to design sales force incentive programs to unlock operational cost savings
Researchers: Milind Sohoni, Sunil Chopra, Usha Mohan and M. Nuri Sendil
May 2, 2007