Articles in English

Social Impact

Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.

A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.

Researchers: Craig Garthwaite, Jordan Keener, Matthew J. Notowidigdo and Nicole Ozminkowski

Innovation

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Researchers: Paul Earle Jr.

Finance & Accounting

Rules to Limit Short-Term Trading Can Have Unintended Consequences

New research suggests that regulators should instead focus on broader investor access to information.

Researchers: Nicolas Crouzet, Ian Dew-Becker and Charles Nathanson

Politics & Elections

Do Powerful Politicians Play Favorites with Their Corporate Friends?

A new study examines the power of public scrutiny to keep high-ranking officials in check.

Researchers: Quoc-anh Do, Yen-Teik Lee, Bang D. Nguyen and Kieu-Trang Nguyen

Economics

Why Do COVID-19 Death Rates Differ Wildly from Place to Place?

Researchers were surprised by the variable that best predicted fatalities.

Researchers: Martin Eichenbaum, Sergio Rebelo and Mathias Trabandt

Finance & Accounting

Does GameStop Signal the End of Short Selling as We Know It?

A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.

Researchers: Scott Fearon and Robert Korajczyk

Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Researchers: Timothy Calkins

Innovation

How to Ramp Up Innovation in the U.S.

From venture capital to immigration law, “we’re leaving an enormous amount on the table.”

Researchers: Benjamin F. Jones

Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

Researchers: Angela Y. Lee

Policy

How Well Does COVID Public Policy Align with Science?

In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.

Researchers: Yian Yin, Jian Gao, Benjamin F. Jones and Dashun Wang

Finance & Accounting

Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?

Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.

Researchers: Phillip Braun

Innovation

5 Ways Established Companies Can Overcome Internal Hurdles to Innovation

Narrow the scope of your brainstorming sessions. And find the right champion for your project.

Researchers: Jeffrey Eschbach

Social Impact

A Surprising Benefit of Feeling Ownership over Your Possessions

Owning things can boost our self-esteem. And that, in turn, can make us want to help others.

Researchers: Ata Jami, Maryam Kouchaki and Francesca Gino

Operations

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.

Researchers: Robert L. Bray and Ioannis Stamatopoulos

Organizations

5 Ways to Improve Diversity Training, According to a New Study

All too often, these programs are ineffective and short-lived. But they don’t have to be.

Researchers: Evelyn R. Carter, Ivuoma Ngozi Onyeador and Neil A. Lewis

Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

Researchers: Jane Jiaqian Wang and Angela Y. Lee

Leadership

Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”

On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.

Researchers: Ellen Kullman and Jörg L. Spenkuch

Leadership

“Know What People Say About You in the Company.”

Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.

Researchers: Ellen Kullman and Jörg L. Spenkuch

Podcast: A 3-Step Process for Selling (Anything) Virtually

Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.

Researchers: Craig Wortmann

Leadership

Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.

A professor and executive coach offers tips for developing different components of EQ.

Researchers: Brenda Ellington Booth