Articles in English

Careers

Take 5: Lead Better Teams, Engage More Customers, and Find Your Next Market

Kellogg professors offer tips to grow your career and your organization.

Researchers: Leigh Thompson, William Ocasio, Harry M. Kraemer, Mitchell A. Petersen, Mohanbir S. Sawhney and Michael J. Mazzeo

Marketing

How to Ensure Your Great New Product Reaches the Right Customers

Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”

Researchers: Anne T. Coughlan

When Companies Tweet, Investors Listen

Posting negative news on corporate social media might make investors uneasy and lead to bad press.

Researchers: Michael J. Jung, James Naughton, Ahmed Tahoun and Clare Wang

Organizations

Businesses Born in a Recession Tend to Start Smaller and Stay Smaller

Yet there are ways business owners can counter these long-term effects.

Researchers: Sara Moreira

Innovation

Need to Vent? Try Talking to a Robot.

Social robots can boost our self-esteem and offer a shoulder to cry on.

Researchers: Gurit E. Birnbaum, Moran Mizrahi, Guy Hoffman, Harry T. Reis, Eli J. Finkel and Omri Sass

Healthcare

Under the ACA, the Cost of Caring for the Uninsured Decreased for Hospitals

The benefit has come only in states that expanded Medicaid.

Researchers: David Dranove, Craig Garthwaite and Christopher Ody

Leadership

Podcast: Start the New Year Motivated for Success

Tips for achieving your personal and business goals.

Researchers: Blakeley B. McShane, Miguel Brendl, Eli J. Finkel and Sunil Chopra

Innovation

Four Ways Innovators Can Use Time to Their Advantage

For creative success, here’s when to hustle and when to reflect.

Researchers: David Schonthal

Leadership

How Self-Reflection Can Make You a Better Leader

Setting aside 15 minutes a day can help you prioritize, prepare, and build a stronger team

Researchers: Harry M. Kraemer

Marketing

Take 5: Tips for Maintaining Your Self-Control During the Holidays

There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.

Researchers: Miguel Brendl, Rima Touré-Tillery, Loran Nordgren and Kelly Goldsmith

How Transparent Accounting Leads to Smarter Decisions

For companies and governments alike, massaging the numbers is a losing long-term strategy.

Researchers: James Naughton

Operations

From Long Checkout Lines to Departure Gate Chaos, Can Companies Reduce Holiday Hassles?

An operations professor explores better ways to form queues, ride escalators, and deliver packages.

Researchers: Martin Lariviere

Podcast: Will Machines Ever Truly Understand Us?

The relationship between humans and computers is deepening. What does the future hold?

Researchers: Brian Uzzi, David Ferrucci and Sandra Waxman

Policy

How Drinking Beer Is Saving Russian Lives

Decades later, a Soviet public health initiative is still increasing male life expectancy.

Researchers: Lorenz Kueng and Evgeny Yakovlev

Operations

Is There a Better Way to Allocate Organs to Transplant Patients?

Two ideas for changing a system where people linger on waitlists while kidneys spoil.

Researchers: Chaithanya Bandi, Nikolaos Trichakis, Phebe Vayanos and James Schummer

Marketing

People Are Tweeting about Your Products. Will It Boost Sales?

Soliciting user-generated content can be a powerful way to engage customers.

Researchers: Edward Malthouse, Bobby J. Calder, Su Jung Kim and Mark Vandenbosch

Healthcare

The Hidden Benefits of TV Drug Ads

Patients and taxpayers benefit from controversial direct-to-consumer pharmaceutical advertising.

Researchers: Michael Sinkinson and Amanda Starc

Social Impact

What Is the Future of Impact Investing?

“People are revisiting the relationship they want their capital to have with the world.”

Researchers: David Chen and Amit Bouri

Economics

Video: How to Establish Trust in Financial Transactions

Hard statistics and an understanding of culture keep the money flowing between lenders and borrowers.

Researchers: Bruce Carruthers and Paola Sapienza

Innovation

Podcast: You Had Me at “Bleep Blorp”

How humans and robots are learning to trust each other.

Researchers: Adam Waytz, Rima Touré-Tillery, Brenna Argall and Todd Murphey