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By matching historical sales data with appropriate product life cycle curves, one can reduce new product forecasting errors.
Operations

How to Predict Demand for Your New Product

Relying on manager expertise and market research may not be enough.

Women supporting other women into the c-suite
Leadership

Getting More Women into the C-Suite Means Keeping Them in the Talent Pipeline

How to support women through three “pivot points” in their careers.

A craft brewer balances business sense and brewing knowledge.
Strategy

How Bell’s Became So Many People’s Local Beer

A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.

A CEO's risk aversion encourages underperformance.
Finance & Accounting

How Risk Aversion Motivates Executives

Incentivizing leaders with too much stock promotes caution—and encourages underperformance.

Social Impact

To Stop ISIS Recruitment in Western Countries, Promote Assimilation

An outsized number of radicalized recruits come from prosperous, egalitarian nations where Muslims feel isolated.

The digital revolution hasn't upended traditional media - yet.

Even YouTube Stars Need the Traditional Media Spotlight

Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.

How to act ethically at work and avoid unethical behavior
Leadership

Take 5: How Leaders Can Stamp Out Bad Behavior and Create a Culture of Integrity

Practical tips to reign in an unethical boss and encourage employees to do the right thing.

A woman uses beauty products.
Marketing

The Secret to Ulta Beauty’s Success: Joy

A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.

School gun violence is linked to the unemployment rate, and can be seen as a symptom to a struggling economy.
Economics

School Shootings Rise and Fall with the Unemployment Rate

Researchers set out to quantify gun violence at U.S. schools and made a surprising discovery.

Belief in fake news is about tribalism as much as truth.
Organizations

The Psychology Behind Fake News

Cognitive biases help explain our polarized media climate.

Creating an audio brand can help engage customers.
Marketing

Podcast: How to Steer Your Company Through a Twitter Firestorm

Plus, engage your customers by establishing your company’s audio brand.

Relationships at work must be nurtured, too.

Take 5: How to Nurture Your Work Relationships

Ways to improve negotiations and better manage conflict at the office.

A highly skilled worker repairs the H-1B visa lottery machine.
Policy

Companies Want to Hire the Best Employees. Can Changes to the H-1B Visa Program Help?

The current lottery is not optimal for top foreign applicants or the companies that want to hire them.

A homeowner uses the value of their home to buy things.
Finance & Accounting

Why Are We So Quick to Borrow When the Value of Our Home Rises?

The reason isn’t as simple as just feeling wealthier.

Employees are intrinsically motivated by a climate of stewardship.
Leadership

Are Your Employees Putting the Company's Interests First?

A new tool measures a firm’s “stewardship climate.”

An ex-offender tries to get hired despite his criminal record.
Organizations

Should You Hire Someone with a Criminal Record?

Companies that give ex-offenders a fresh start may be rewarded with employees who stick around.

Starting a company means finding the right cofounder.
Entrepreneurship

Finding the Right Partner Can Make or Break Your Startup

A Q&A on why you should “date before you marry” with an entrepreneur who took the plunge.

Using the psychology of persuasion to sell a new idea.
Innovation

Four Tips to Persuade Others Your Idea Is a Winner

Want to shake up the status quo? Use psychology to your advantage.

The Volkswagon emissions scandal may have been caused by tightening environmental regulations.
Policy

What Volkswagen's Emissions Scandal Can Teach Us about Why Companies Cheat

Tighter standards may backfire in industries with fierce competition.

Committing a property crime while drunk.
Policy

Why Are We So Quick to Excuse Drunken Behavior?

From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.

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