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A magazine of research and ideas from the
faculty of the Kellogg School of Management
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illustration of a group of scientists celebrating winning an award
Innovation

Do Scientific Prizes Reward Innovation or Reputation?

Scientists who receive the Nobel Prize and other accolades do more-novel work both before and after winning, new research finds.

Illustration of a person with a smartphone choosing between free and premium subscriptions
Strategy

Free or Paid Subscription? For Online Platforms, It's a Dance.

Whether they are selling your data or selling you the product, companies have to wrestle with competition and privacy concerns.

illustration of a game board with car at fork in Work and Family roadl.
Strategy

Work First or Family First?

A new model shows why women lag behind in leadership roles—and how two policies could help narrow the career gender gap.

Illustration of a cannabis dispensary with a black budtender assisting a white customer.
Marketing

In the Legalized Drug Industry, Stereotypes May Drive Sales

Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.

illustration of two politicians debating on a stage, with one stepping from behind the podium to lift a barbell over their head.
Politics & Elections

Strong-Arm Leaders Often Get the Minority Vote

A study of voter preferences in the U.S. and Europe—across a wide range of races, ethnicities, and political affiliations—reveals why.

illustration of orchestra conductor in server farm.
Organizations

Does Your Company Need a Chief AI Officer?

It’s the hot new C-suite role, but not every business needs the same strategy.

illustration of business executive in Eames lounge chair on tarmac surrounded by jets.
Leadership

Leaders, It’s Time to Stop Being Cozy

Four tips from a CEO to get out of your comfort zone and help your company fly.

illustration of U.S. Capitol dome repurposed as observatory with telescope.
Policy

Which Political Party Provides More Funding for Science?

Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.

Man reading financial literacy book in living room.
Finance & Accounting

Take 5: Personal Finance Isn’t Just Personal

Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

illustration of a couple standing in front of a house with a for sale sign in the yard, and the front walk is the tape of a calculator they are using.
Finance & Accounting

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

illustration of Rocket Diner rebrand with workers installing new sign while people look on.
Marketing

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

Corporate directors with certain backgrounds and experiences exert greater influence over a company's strategic direction.
Leadership

Succession Is the Top Responsibility of a Board—Yet Many Avoid It

Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.

Illustration of a group celebrating the installation of a lightbulb at a factory that is spewing pollution from four smokestacks.
Finance & Accounting

Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short

Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.

illustration of lottery ball spinner with tiny illustrations of human organs on the balls
Strategy

When People Game the System, It Helps to Shake It Up

Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?

illustration of a group including a doctor, nurse, inventor, and medical administrator discussing a new medical device.
Social Impact

How Durable Design Can Save Lives

Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.

illustration of a street scene with people going about their days among clouds of pollutions
Organizations

Why Big Problems Can Feel Small

When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.

man washing surface clean with green product.
Marketing

Customers Are Taking a Shine to Eco-friendly Products

Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.

a robot holds a scientific laboratory aloft in a city
Innovation

Take 5: AI’s Past, Present, and Future

Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.

Investing in eco-friendly practices and eco activities improves operating performance
Social Impact

To Align Purpose and Profit, Company Culture Matters

An Italian energy firm’s climate campaign illustrates how to tackle social problems without sacrificing the bottom line.

illustration of person grocery shopping, looking at a screen advertising potato chips
Marketing

Are Your Ads Truly Paying Off?

Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.

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