Kellogg Insight
Skip to content
Translations

Articles in English

Deutsch   |   Español   |   中文   |   Português
CEO listens to stakeholders including customers, employees, and the community.
Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

First impressions of groups matter
Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Military veteran chooses wardrobe.
Careers

Take 5: What Business Leaders Can Learn from the Military

Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.

Digital advertising scientists study an online shopper.
Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Parents' belief in traditional gender roles can affect daughters' math performance.
Economics

Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons

Parents, your children are taking their cues about gender roles from you.

New research suggests that the careers of Nobel laureates may largely resemble those of other scientists.
Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Interactive data visualization tools can help people make more rational decisions when facing a large number of options.
Marketing

Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.

It’s a surprisingly simple way to thwart our irrational impulses.

High-frequency traders working quickly
Economics

Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health

But a small tweak to how trading orders are processed could help.

employee presents to CEO in elevator
Careers

How to Get the Ear of Your CEO—And What to Say When You Have It

Every interaction with the top boss is an audition for senior leadership.

New board members interview with board of directors
Social Impact

What’s Keeping Corporate Boards from Becoming More Diverse

And what leaders can do to change that.

Federal interrogator grills smartphone.
Policy

Why Antitrust Regulators Don’t Scare Big Tech

A business law expert explains why the market is more likely than the government to rein in Apple, Amazon, Facebook, and Google.

An H1-B Visa holder applies for a job
Policy

The Business Case for Comprehensive Immigration Reform

Two economists propose a bipartisan immigration overhaul, with an eye towards the future of the labor force.

Donald Trump speaks to a crowd.
Politics & Elections

When People Think Their Neighbors Support Trump, They’re More Likely to Express Anti-immigrant Views

Social norms are powerful—but fluid. A study of the 2016 election shows how they can change.

relaunching career onboarding best practices
Careers

Ready to Reenter the Workforce? Read This First.

Four suggestions for transitioning back to work after a long break.

Two teams coordinate a plan on the phone.
Leadership

Need to Make a Critical Decision? Here’s How to Ensure You Have the Right Intel.

A former Army colonel shares four steps leaders can take to get the information they need when they need it.

Consumer trust influences a savvy customer's purchasing decisions in the supermarket.

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.

Groucho Marx reads a stock ticker.
Finance & Accounting

The Groucho Marx Theory of Efficient Markets

A finance professor argues that markets remain efficient only if enough people believe they are not.

Anger helps a consumer make a decision
Marketing

How Anger Can Help Us Make Better Decisions

Yes, you read that right: Sometimes being mad helps you focus on what you want.

Women are subject to greater gender bias when evaluated using certain ratings scales.
Organizations

Numeric Performance Reviews Can Be Biased Against Women

The ten-point scale favors men in some situations. But a simple change to the rating system can level the playing field.

Corporate directors with certain backgrounds and experiences exert greater influence over a company's strategic direction.
Organizations

What Makes a Corporate Board Member Most Influential?

New research explores what it takes for directors to drive big-picture strategic change at a company.

© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.