Marketing
How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
Researchers: Paul Earle Jr.
June 3, 2019
Entrepreneurship
Uber and Airbnb Outpaced Regulators by Becoming Indispensable. Parking App Haystack Met a Very Different Fate.
The startup had a popular business model and positive press. Its founder explains why it still failed.
Researchers: Nicola Persico and Eric Meyer
June 3, 2019
Finance & Accounting
What Causes Stock Market Swings?
Tariffs? Job reports? Oil prices? A new volatility index pinpoints which factors make investors feel uncertain.
Researchers: Scott R. Baker, Nicholas Bloom, Steven J. Davis and Kyle Kost
June 3, 2019
Careers
Are You Doing the Work You Were Meant to Do?
It’s never too late to forge your own path. Here are four steps.
Researchers: Nicholas Pearce
June 3, 2019
Careers
Take 5: How to Kickstart a Successful Career
Young professionals, smart decisions now will open doors for you in the future.
Researchers: Derek D. Rucker, Carter Cast, Sally Blount, William "Chip" Horn and Neal J. Roese
May 13, 2019
Careers
Podcast: Let Your Purpose Guide Your Career
How to “align your role with your soul.”
Researchers: Nicholas Pearce
May 10, 2019
Marketing
The Dos and Don’ts of Repositioning Your Brand
This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.
Researchers: Alice M. Tybout
May 7, 2019
Marketing
Want Your Kids to Eat More Healthy Food? Offer Them Less.
Here’s a counterintuitive way to make carrots more “yummy.”
Researchers: Michal Maimaran and Yuval Salant
May 3, 2019
Careers
In the Hunt for Top Talent, Don’t Overlook Older Workers
A veteran recruiter shares tips on hiring this valuable, and growing, segment of the labor force.
Researchers: Jeff Hyman
May 2, 2019
Policy
How Big Is the Gender Gap in Science Research Funding?
Two new studies look at who wins the prestigious grants and prizes that can make or break a scientist’s career.
Researchers: Brian Uzzi, Diego FM Oliveira, Yifang Ma and Teresa Woodruff
May 2, 2019
Finance & Accounting
A Comprehensive Model for Building Winning Stock Portfolios
Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”
Researchers: Matthew R. Lyle and Teri L. Yohn
May 2, 2019
Marketing
A Surprisingly Simple Way to Encourage Customers to Take a Risk
How certain kinds of visuals can inspire people to be more adventurous.
Researchers: Ata Jami
May 2, 2019
Marketing
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Researchers: Julie Hennessy and Jim Lecinski
May 1, 2019
Careers
How Introverts Can Learn to Love Networking
Four tips for turning this trait into a “networking superpower.”
Researchers: Holly Raider
May 1, 2019
Careers
Worried You’re Not Saving Enough for Retirement? Here’s What You Can Do.
An economist offers suggestions for individuals and policymakers to help make retirement more secure.
Researchers: Benjamin Harris
May 1, 2019
Innovation
Podcast: Unleash Your Inner Designer
You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.
Researchers: David Schonthal
April 22, 2019
Organizations
Take 5: Cultivating Empathy in the Workplace
What to understand about this critical, but surprisingly complex, trait.
Researchers: Maryam Kouchaki, Nour Kteily, Loran Nordgren and Brooke Vuckovic
April 8, 2019
Marketing
What You Need to Know about the Newest Frontier of Brand Storytelling
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Researchers: Mohanbir S. Sawhney
April 5, 2019
Economics
When an Industry Consolidates, What Happens to Wages?
A surprisingly consistent answer has emerged in one sector: healthcare.
Researchers: Elena Prager and Matt Schmitt
April 4, 2019
Policy
Do Police Body Cameras Provide an Impartial Version of Events?
New research reveals that people assign blame differently after viewing body cam versus dash cam footage.
Researchers: Broderick Turner, Eugene Caruso, Mike Dilich and Neal J. Roese
April 4, 2019
