Articles in English

Innovation

Looking to Innovate? Ditch the Startup Mentality and Adopt a Venture Capitalist Mindset

Rather than cultivating one great idea, bet on as many as you can.

Researchers: Sean Johnson and Joe Dwyer

Strategy

Who Gets Blamed When a Group Project Goes Wrong?

Here’s why consequences stick to some team members more than others, according to a new study of retracted academic papers.

Researchers: Ginger Zhe Jin, Benjamin F. Jones, Susan Feng Lu and Brian Uzzi

Marketing

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Researchers: Ashlee Humphreys and Gregory Carpenter

Policy

Podcast: How the Boston Marathon Bombing Created a Rorschach Test for Perceptions of Race

And how a Kellogg professor found himself unexpectedly involved in the trial of Dzhokhar Tsarnaev.

Researchers: Nour Kteily, Sarah Cotterill, Jim Sidanius, Jennifer Sheehy-Skeffington and Robin Bergh

Politics & Elections

Which Gold Medalists Do We Tweet About? Liberals and Conservatives Differ

New research explores how political ideology can affect whose accomplishments we celebrate.

Researchers: Nour Kteily, Matthew D. Rocklage, Kaylene McClanahan and Arnold K. Ho

Policy

Which Voters Want to Expand Medicaid? Maybe Not the Ones You Think

4-year degree-holders tend to be big supporters—even though they are personally unlikely to benefit.

Researchers: David A. Matsa and Amalia R. Miller

Organizations

How to Navigate a Vertical Merger after the AT&T and Time Warner Ruling

Here’s what companies can do to minimize antitrust concerns in an uncertain regulatory environment.

Researchers: R. Mark McCareins

Not Everyone Benefited from Lower Interest Rates During the Great Recession

The Fed wanted to help struggling homeowners. But new lending rules undermined its efforts.

Researchers: Anthony DeFusco and John Mondragon

Organizations

How to Make Inclusivity More Than Just an Office Buzzword

Tips for turning good intentions into actions.

Researchers: Ellen Taaffe

Innovation

Three Steps to Help Innovation Teams Succeed at an Established Company

A former Target executive shares how to move fast within organizations that are slow to evolve.

Researchers: Stephanie Farsht

Politics & Elections

Politicians Vote Differently When Journalists Aren’t Watching

During natural disasters, the media spotlight shifts—and special interests benefit.

Researchers: Ethan Kaplan, Jörg L. Spenkuch and Haishan Yuan

Operations

There’s a Better Way to Manage Your Inventory

Using data from a drug-store chain, a new model finds opportunities to prevent shortages and boost profits.

Researchers: Chaithanya Bandi, Eojin Han and Omid Nohadani

Marketing

Why We Can’t All Get Away with Wearing Designer Clothes

In certain professions, luxury goods can send the wrong signal.​

Researchers: Christopher Cannon and Derek D. Rucker

Careers

Take 5: How to Take Charge of Your Professional Development

Kellogg faculty offer advice for every stage of your career.

Researchers: Diane Brink, Harry M. Kraemer, Victoria Medvec, William Ocasio and Ellen Taaffe

Policy

Podcast: Two Surprising Ways to Predict How Supreme Court Justices Will Vote

Here’s what a half century of data can tell us.

Researchers: Jörg L. Spenkuch and Tonja Jacobi

Marketing

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger

Organizations

Are Women More Ethical at the Negotiating Table? It’s Complicated.

Plus, how women are judged differently when they break the rules.

Researchers: Jason R. Pierce, Leigh Thompson, Maryam Kouchaki, Laura J. Kray, Jessica Kennedy, Mary-Hunter "Mae" McDonnell and Nicole Stephens

Innovation

Sure, Industry Outsiders Can Bring Fresh Ideas. But Are They Better Entrepreneurs?

New insights from a definitive study on what successful startup founders have in common.

Researchers: Benjamin F. Jones

Economics

What Google Is Teaching Economists About Unemployment Insurance

Search data can tell policymakers whether extending unemployment benefits delays job-seeking.

Researchers: Scott R. Baker and Andrey Fradkin

Organizations

Customers Can Be Jerks. Here’s Why Some Employees Retaliate.

But take heart, companies can curb that instinct for revenge.

Researchers: Yu-Shan (Sandy) Huang, Rebecca L. Greenbaum, Julena M. Bonner and Cynthia S. Wang